Alibaba and Disney launch Mickey Box: Mickey-inspired product! Shanghai, China, December 15, 2015: Alibaba Group and Walt Disney Company today announced that they have reached a multi-year licensing cooperation agreement for the first time for consumers and physical products. Digital entertainment is closely linked. Disneyland, which is officially launched today, will provide China's Alibaba users with an all-inclusive and engaging one-stop digital entertainment experience.
"Disney Vision" is the only comprehensive digital entertainment platform in the Chinese market with children and families as the core audience. It will provide rich entertainment content for millions of families, including popular movie and animated episodes and games for Disney and Pixar. Electronic books, songs, Disney theme parks, resorts, and more. This Mickey-inspired product will start pre-sales at Tmall from December 15 onwards and will be priced at RMB 799, including a one-year "Disney Horizon" basic subscription service.
"Disney Vision" will provide an immersive and exclusive theme environment that will bring family viewers to Disney's wonderful world. "Disney Vision" will provide a large number of favorite Disney and Pixar films, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3, Monsters University, Cars 1 and Cars. 2 and so on, as well as TV dramas including Little Princess Sophia, Little Einstein, Mickey's Miu, and Winnie the Pooh and friends. In addition, "Disney Vision" also includes Disney's popular games, a wide range of children's books and hundreds of Disney songs, rich content everything, Mom and Dad can easily find children's favorite movies and books at any time. All video content services will be provided by Hua Digital Media Network Co., Ltd.
"Disney Horizon" subscribers can get Disney product information at one click and easily purchase. They can also plan advance trips to Hong Kong Disneyland and Shanghai Disney Resort (after the opening of 2016). In addition to the "Disney Vision" entertainment experience, users can also access Alibaba's product information and services.
Olympic champion Zou Shiming's family as the first star family to experience "Disney Vision" attended today's product launch and shared the feelings of their families. Zou Shiming said: "As parents, we all want our children to have a fun, meaningful and safe entertainment experience as they grow up. Disney's rich digital entertainment content not only can accompany children to grow up happily, but everyone in our family can also Finding what you like exceeds our expectations."
Wei Ming, co-president of Youku Tudou BG and general manager of Alibaba Group’s digital entertainment division, stated: “Alibaba has always been committed to satisfying the needs of all aspects of consumer life. The “Disney Vision†jointly launched by Ali Digital Entertainment and Disney will become An exclusive, comprehensive and trustworthy comprehensive family digital entertainment destination in the Chinese market."
Alibaba Digital Entertainment will collect nicknames for "Disney Vision" on a global scale, hoping that "Disney Vision" will be more quickly integrated into Chinese families and become one of the family members of the majority of users.
"For nearly a century, Disney has consistently adhered to a high-quality storytelling approach and innovative spirit that has brought viewers a lasting story, family sharing moments and unparalleled experiences for the global audience." Walt Disney Company Greater China Managing Director "Ging Chung kills everyone" "Disney and Alibaba have the same vision to exceed the audience's expectations. Disney Life connects the world's largest digital content audience with Disney's premium entertainment content, and China's thousands of thousands of million. The family explores the wonders of Disney together."
Alibaba and Disney have been collaborating since 2012. Disney officially licensed products are sold on Alibaba’s Tmall (China's largest third-party branded retail platform), including Disney authorized dealers’ official brand stations and the recently launched integration page "Disney Brands. "Stands" and touched Tmall's consumers through marketing campaigns.
Product introduction
The Disney Life Mickey Box is the first child-friendly product to offer a wide range of entertainment including Disney and Pixar’s popular movie and animated episodes, games, e-readers, songs, Disney theme parks and resorts The latest news and more. This Mickey-inspired product will be launched at Tmall from December 15 onwards and will be priced at RMB 799, which includes a one-year “Disney Horizon†basic subscription service.
The Disney Life Mickey Box looks like a cute Mickey mouse and looks very much like a card. It matches colors such as black, yellow, red and white. It is worth mentioning that Disney Remote Mickey's remote control is very unique and uses a circular design similar to a flying saucer. What I don't know is what the toy is. It can be seen that this product design is very much to discuss the small basin friends. like.
Rear interface USB interface, HDMI interface, power interface
Disney Life UI:
As Alibaba's products, there is no doubt that it is equipped with its own yunos operating system, the interface has also been greatly optimized, Disney elements can be seen everywhere. In addition, Disney Life Mickey also supports the installation of third-party software applications. Users can download a variety of fun software, games, and learning tools by installing a sofa butler (http://).