On December 15th, 2015, Alibaba Group and Walt Disney Company held a conference on the theme of "New Year's First Surprise" at the 800th show in Shanghai. The two sides announced that they have reached a multi-year authorized cooperation agreement, which will be the first time for consumers and entities. Products and digital entertainment are closely linked. At the same time, the official launch of the hardware product "Disney Vision", followed by Ali number of entertainment will be on a global scale for the "Disney vision" collection of nicknames. It is reported that the product will start pre-sales at Tmall from December 15th and will be priced at RMB 799. It will also include a one-year "Disney Horizon" basic subscription service.
First, have a lot of Disney video content, and can be updated
It is reported that "Disney Vision" will provide an immersive and exclusive theme environment that will bring family viewers to Disney's wonderful world. "Disney Vision" will provide Disney and Pixar's popular movie and animated dramas, games, e-readers, songs, Disney theme parks and resort updates. Including a large number of favorite Disney and Pixar films, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3, Monsters University, Racer 1 and Cars 2 etc. , as well as TV episodes including Little Princess Sophia, Little Einstein, Mickey's Miu, and Winnie the Pooh and friends. In addition, "Disney Vision" also includes Disney's popular games, a wide range of children's books and hundreds of Disney songs, rich content everything, Mom and Dad can easily find children's favorite movies and books, and these video content The new keywords will be updated within 3-7 business days with the new keyword Disney. All video content services will be provided by Hua Digital Media Network Co., Ltd.
"Disney Horizon" subscribers can get Disney product information at one click and easily purchase. They can also plan advance trips to Hong Kong Disneyland and Shanghai Disney Resort (after the opening of 2016). In addition to the "Disney Vision" entertainment experience, users can also access Alibaba's product information and services.
2. Committed to Creating a Comprehensive Family Digital Entertainment Destination
Olympic champion Zou Shiming's family attended the product launch as the star family who first experienced the "Disney Vision" and shared the feelings of their families.
Wei Ming, co-president of Youku Tudou BG and general manager of Alibaba Group’s digital entertainment division, stated: “Alibaba has always been committed to satisfying the needs of all aspects of consumer life. The “Disney Vision†jointly launched by Ali Digital Entertainment and Disney will become An exclusive, comprehensive and trustworthy comprehensive family digital entertainment destination in the Chinese market."
"For nearly a century, Disney has consistently adhered to a high-quality storytelling approach and innovative spirit that has brought viewers a lasting story, family sharing moments and unparalleled experiences for the global audience." Walt Disney Company Greater China Managing Director Jiang Yan can be said. "Disney and Alibaba have the same vision to exceed the audience's expectations. Disney Life connects the world's largest digital content audience with Disney's premium entertainment content and explores Disney's with millions of Chinese families. wonderful."
It is understood that Alibaba and Disney have been cooperating since 2012. Disney officially licensed products are sold under Alibaba's Tmall (China's largest third-party branded retail platform), including Disney authorized dealers' official brand stations and recently launched integration pages." "Disney brand station" and touched Tmall's consumers through marketing activities.
Third, the product depth experience
Is this Disney vision product a TV box? The streaming media reporter conducted a test experience on the spot, letting everyone judge. The appearance of this Disney Vision product is similar to Disney's classic image of Mickey. There are four colors of black, white, red and yellow on the spot. The experience booth area is full of people. It seems that this product is not attractive to everyone. small.
The appearance design is loving and beautiful
Mickey's appearance design, the appearance of a polished, non-cornered design, very shiny under the lights, while designing a variety of colors, not only for children to consider the design of the cartoon image and the use of security, but also with a variety of The interior decoration is overall quite good.
At first, it was thought that these two ears might be rotatable, but it was not possible to pass the on-site test of the reporter. However, when turned on, it has a shiny dynamic effect, very fantastic.
There are three interfaces on the back of Disney Vision, namely USB data interface, HDMI interface, and power interface.
Oddly enough, from the beginning to the end of the conference, no one introduced the configuration, hardware, and process information of the product. The reporter then looked for the answer in the box's system information. Disney's vision has a total of 8G of memory, while carrying Ali's own system YunOS.3.0.4, the remaining information is unknown.
Remote control round design, unique
Disney Vision This product not only looks cute, but also has a unique remote control. The round design has a blurred Mickey image in the middle of the remote control. At the same time, the remote control has a voice function, and the volume control is achieved through sliding. , The power button is on the side.
In the figure below, the mark is a voice key. At the same time, sliding to both sides can control the volume.
In order to allow everyone to smoothly achieve blind control operation, this section of the remote control has a concave mark on the back, that is, in the following figure, the part marked with the Disney logo has a significant sense of depression, judging the positive direction keys through the sense of depression in the hand. It seems that Ali's design here is quite meticulous and considers it relatively comprehensive.
UI interface is dynamic, fresh and clear
Disney's horizon UI interface is Dinis classic and cute cartoon pictorial. At the same time, the main columns of movies, picture books, shopping malls, games, and amusement parks revolve around the cartoon image. At the same time, the cartoon pictorial will change every time one column is replaced. The reporter is on the spot. I don't feel my eyes shining, I feel good and I love it.
In the upper left corner of the main interface is the Disney logo. The upper right corner is the selected mode, history, settings, search, Ali logo, and the lower right corner is the Chinese number logo. In turn, movies, picture books, games, malls, amusement parks, animated stars, music, and animated episodes are arranged around the columns. Let's enjoy several pages under different columns for the main character.
Below is the main interface for each section. The right side is the main recommended content poster. The right side is the various videos.
the film
In the movie interface, Super Marines is the main recommended movie. The reporter is also very fond of watching, but also read it several times. On the right, there are classic films such as Frozen and Melody on the Nemo. It seems that the Disney vision is more than just satisfying children. Many movies are also available for adults to watch.
Picture Book
The picture book interface presents audio books in a bilingual system that can both learn Chinese and practice English at the same time. Parents can accompany their children to learn together and increase the emotional communication between parents and children. The stories provided here include the world outside of the Mickey's Miu's room.
The reporters played Sophia to make new friends. The characters read on the screen would be marked with red to facilitate children's follow-up reading. However, they would not be pronounced, and younger children could not read spells in time.
Mall
Ali's products, no accident, the mall is set to be one of its characteristics, in the Disney vision, Xiao Bian also saw the mall, in Disney's vision of the mall, with clothing shoes, toys, stationery, maternal and child supplies, home furniture, etc. , with Disney products, so that everyone can buy online.
Didn't get too familiar with why children's watches were brought in
game
There are racing mobilizers on the game: Hurry off-road wizard fairies: Fairy's dresses.
In Disney's horizon, it can perform full-finished search. It not only supports manual input of initial search, but also direct language search, which is very convenient.
The reporter tried the scene, picked up the remote control, held down the voice button, and said "Mickey's Miaoyao" near the mouth. The system jumped directly to the search results interface. Not only did it find the animated episode, but also found the corresponding game. Apply to force.
Ali area has more content
In addition, the reporter has an important discovery at the site. The original Ali's logo on Disney's main interface was clicked into Alibaba Prefecture. The content of Alibaba Prefecture is very rich. It has films, children, application centers, game halls, TV Taobao, etc. The reporter felt a bit familiar and seemed to be like the content of Ali Tmall's box.
It is worth mentioning that, in the interface of the application center, the reporter found the Youku CIBN one movie app, then the Disney vision in addition to Disney's classic content, you can also watch the content of Youku CIBN video, it seems that the product in addition It is a gift for children and a gift for the whole family.
In the system settings interface, the reporter found the features of the product, child safety locks, the product can set the parental mode and children's mode, parents can control the time children watch TV.
Click on the security lock to choose the length of time limit.
You may need to set the security lock password after selecting the length of the limit.
Fourth, around the press conference
1. The main body of Alibaba's activities was Alibaba Digital Entertainment. However, prior to this press conference, many media were unfamiliar with Alibaba Digital Entertainment. Even many people asked whether it was established recently. Most of the media did not Know what it is doing. Later, after this conference, Alibaba Digital Entertainment found out that the original Ali number entertainment had been there for a long time. Its goal was to create a digital entertainment ecosystem. At present, Ali's Tmall Magic Box series of products is owned by Ali Digital Entertainment Management. .
2. The press conference basically invited media from all parts of the country, including paper media, new media, and self-media. The scope of coverage was quite extensive, showing that Ali paid attention to this conference.
3. The focus of the conference was on the Disney Vision product that Alibaba and Disney had cooperated with. However, the conference was only conducted for a total of 40 minutes. The important information on the appearance of the product, hardware configuration and other aspects of the product. Basically there is no interpretation. The press release that was finally given to the media did not mention it.
4. Although the overall time of the press conference was short, it was surprising that the Disney experience area was full of people. The reporter’s experience was a little longer, and the people around him looked around and felt a little. Excuse me, this is a rare scene in the past experience of the conference. And during the experience, the reporter heard that some people were very interested in this product and expressed their intention to purchase it.
5, Ali staff stressed that this product is not a TV box, the process and content of the box can not be compared. It was only during the experience of the reporter from the beginning to the end that the reporter unconsciously felt that he was quite similar to a TV box. At the same time, he also found that not only reporters felt that way, but also many media reporters and industry people shared the same feeling. If it is a TV box 799, but also can not help but feel that some of the expensive, then in the end it is a TV box, in fact, as long as it is easy to use and legal compliance, value for money, is not the TV box may not be so important.
First, have a lot of Disney video content, and can be updated
It is reported that "Disney Vision" will provide an immersive and exclusive theme environment that will bring family viewers to Disney's wonderful world. "Disney Vision" will provide Disney and Pixar's popular movie and animated dramas, games, e-readers, songs, Disney theme parks and resort updates. Including a large number of favorite Disney and Pixar films, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3, Monsters University, Racer 1 and Cars 2 etc. , as well as TV episodes including Little Princess Sophia, Little Einstein, Mickey's Miu, and Winnie the Pooh and friends. In addition, "Disney Vision" also includes Disney's popular games, a wide range of children's books and hundreds of Disney songs, rich content everything, Mom and Dad can easily find children's favorite movies and books, and these video content The new keywords will be updated within 3-7 business days with the new keyword Disney. All video content services will be provided by Hua Digital Media Network Co., Ltd.
"Disney Horizon" subscribers can get Disney product information at one click and easily purchase. They can also plan advance trips to Hong Kong Disneyland and Shanghai Disney Resort (after the opening of 2016). In addition to the "Disney Vision" entertainment experience, users can also access Alibaba's product information and services.
2. Committed to Creating a Comprehensive Family Digital Entertainment Destination
Olympic champion Zou Shiming's family attended the product launch as the star family who first experienced the "Disney Vision" and shared the feelings of their families.
Wei Ming, co-president of Youku Tudou BG and general manager of Alibaba Group’s digital entertainment division, stated: “Alibaba has always been committed to satisfying the needs of all aspects of consumer life. The “Disney Vision†jointly launched by Ali Digital Entertainment and Disney will become An exclusive, comprehensive and trustworthy comprehensive family digital entertainment destination in the Chinese market."
"For nearly a century, Disney has consistently adhered to a high-quality storytelling approach and innovative spirit that has brought viewers a lasting story, family sharing moments and unparalleled experiences for the global audience." Walt Disney Company Greater China Managing Director Jiang Yan can be said. "Disney and Alibaba have the same vision to exceed the audience's expectations. Disney Life connects the world's largest digital content audience with Disney's premium entertainment content and explores Disney's with millions of Chinese families. wonderful."
It is understood that Alibaba and Disney have been cooperating since 2012. Disney officially licensed products are sold under Alibaba's Tmall (China's largest third-party branded retail platform), including Disney authorized dealers' official brand stations and recently launched integration pages." "Disney brand station" and touched Tmall's consumers through marketing activities.
Third, the product depth experience
Is this Disney vision product a TV box? The streaming media reporter conducted a test experience on the spot, letting everyone judge. The appearance of this Disney Vision product is similar to Disney's classic image of Mickey. There are four colors of black, white, red and yellow on the spot. The experience booth area is full of people. It seems that this product is not attractive to everyone. small.
The appearance design is loving and beautiful
Mickey's appearance design, the appearance of a polished, non-cornered design, very shiny under the lights, while designing a variety of colors, not only for children to consider the design of the cartoon image and the use of security, but also with a variety of The interior decoration is overall quite good.
Although it was designed for children, I couldn’t help seeing it. I still feel lovely. I like it.
At first, it was thought that these two ears might be rotatable, but it was not possible to pass the on-site test of the reporter. However, when turned on, it has a shiny dynamic effect, very fantastic.
Streaming stars, like it
There are three interfaces on the back of Disney Vision, namely USB data interface, HDMI interface, and power interface.
Product configuration 8G memory, equipped with YunOS.3.0.4 system
Oddly enough, from the beginning to the end of the conference, no one introduced the configuration, hardware, and process information of the product. The reporter then looked for the answer in the box's system information. Disney's vision has a total of 8G of memory, while carrying Ali's own system YunOS.3.0.4, the remaining information is unknown.
Remote control round design, unique
Disney Vision This product not only looks cute, but also has a unique remote control. The round design has a blurred Mickey image in the middle of the remote control. At the same time, the remote control has a voice function, and the volume control is achieved through sliding. , The power button is on the side.
See the rectangle of the remote control, the first time I saw the round, the heart can not help but a little surprise
In the figure below, the mark is a voice key. At the same time, sliding to both sides can control the volume.
In order to allow everyone to smoothly achieve blind control operation, this section of the remote control has a concave mark on the back, that is, in the following figure, the part marked with the Disney logo has a significant sense of depression, judging the positive direction keys through the sense of depression in the hand. It seems that Ali's design here is quite meticulous and considers it relatively comprehensive.
Remote control back
With great style
UI interface is dynamic, fresh and clear
Disney's horizon UI interface is Dinis classic and cute cartoon pictorial. At the same time, the main columns of movies, picture books, shopping malls, games, and amusement parks revolve around the cartoon image. At the same time, the cartoon pictorial will change every time one column is replaced. The reporter is on the spot. I don't feel my eyes shining, I feel good and I love it.
startup screen
In the upper left corner of the main interface is the Disney logo. The upper right corner is the selected mode, history, settings, search, Ali logo, and the lower right corner is the Chinese number logo. In turn, movies, picture books, games, malls, amusement parks, animated stars, music, and animated episodes are arranged around the columns. Let's enjoy several pages under different columns for the main character.
Favorite Mickey
It looks beautiful
Below is the main interface for each section. The right side is the main recommended content poster. The right side is the various videos.
the film
In the movie interface, Super Marines is the main recommended movie. The reporter is also very fond of watching, but also read it several times. On the right, there are classic films such as Frozen and Melody on the Nemo. It seems that the Disney vision is more than just satisfying children. Many movies are also available for adults to watch.
Movie interface, warm heart of white
Picture Book
The picture book interface presents audio books in a bilingual system that can both learn Chinese and practice English at the same time. Parents can accompany their children to learn together and increase the emotional communication between parents and children. The stories provided here include the world outside of the Mickey's Miu's room.
The reporters played Sophia to make new friends. The characters read on the screen would be marked with red to facilitate children's follow-up reading. However, they would not be pronounced, and younger children could not read spells in time.
Chinese mode
English mode
Mall
Ali's products, no accident, the mall is set to be one of its characteristics, in the Disney vision, Xiao Bian also saw the mall, in Disney's vision of the mall, with clothing shoes, toys, stationery, maternal and child supplies, home furniture, etc. , with Disney products, so that everyone can buy online.
Didn't get too familiar with why children's watches were brought in
game
There are racing mobilizers on the game: Hurry off-road wizard fairies: Fairy's dresses.
Search interface
In Disney's horizon, it can perform full-finished search. It not only supports manual input of initial search, but also direct language search, which is very convenient.
The reporter tried the scene, picked up the remote control, held down the voice button, and said "Mickey's Miaoyao" near the mouth. The system jumped directly to the search results interface. Not only did it find the animated episode, but also found the corresponding game. Apply to force.
Video details page
Ali area has more content
In addition, the reporter has an important discovery at the site. The original Ali's logo on Disney's main interface was clicked into Alibaba Prefecture. The content of Alibaba Prefecture is very rich. It has films, children, application centers, game halls, TV Taobao, etc. The reporter felt a bit familiar and seemed to be like the content of Ali Tmall's box.
It is worth mentioning that, in the interface of the application center, the reporter found the Youku CIBN one movie app, then the Disney vision in addition to Disney's classic content, you can also watch the content of Youku CIBN video, it seems that the product in addition It is a gift for children and a gift for the whole family.
Features Children's Safety Lock
In the system settings interface, the reporter found the features of the product, child safety locks, the product can set the parental mode and children's mode, parents can control the time children watch TV.
System settings interface
Click on the security lock to choose the length of time limit.
You may need to set the security lock password after selecting the length of the limit.
Fourth, around the press conference
1. The main body of Alibaba's activities was Alibaba Digital Entertainment. However, prior to this press conference, many media were unfamiliar with Alibaba Digital Entertainment. Even many people asked whether it was established recently. Most of the media did not Know what it is doing. Later, after this conference, Alibaba Digital Entertainment found out that the original Ali number entertainment had been there for a long time. Its goal was to create a digital entertainment ecosystem. At present, Ali's Tmall Magic Box series of products is owned by Ali Digital Entertainment Management. .
2. The press conference basically invited media from all parts of the country, including paper media, new media, and self-media. The scope of coverage was quite extensive, showing that Ali paid attention to this conference.
3. The focus of the conference was on the Disney Vision product that Alibaba and Disney had cooperated with. However, the conference was only conducted for a total of 40 minutes. The important information on the appearance of the product, hardware configuration and other aspects of the product. Basically there is no interpretation. The press release that was finally given to the media did not mention it.
4. Although the overall time of the press conference was short, it was surprising that the Disney experience area was full of people. The reporter’s experience was a little longer, and the people around him looked around and felt a little. Excuse me, this is a rare scene in the past experience of the conference. And during the experience, the reporter heard that some people were very interested in this product and expressed their intention to purchase it.
5, Ali staff stressed that this product is not a TV box, the process and content of the box can not be compared. It was only during the experience of the reporter from the beginning to the end that the reporter unconsciously felt that he was quite similar to a TV box. At the same time, he also found that not only reporters felt that way, but also many media reporters and industry people shared the same feeling. If it is a TV box 799, but also can not help but feel that some of the expensive, then in the end it is a TV box, in fact, as long as it is easy to use and legal compliance, value for money, is not the TV box may not be so important.