In recent years, Jiangsu's economy has developed rapidly. Jiangsu Shifu Lighting Appliance Co., Ltd. is the leader in the lighting industry, and its brand awareness is getting higher and higher. To this end, our reporter interviewed Shi Jie, chairman of the Ford Lighting Appliance Co., Ltd., one of the “Top Ten Outstanding Persons in the Lighting Industry in 2005†in the Shifu Industrial Park. Reporter: I am very pleased that Chairman Shi Jie can accept our interview with Jiangsu Economic News. Would you please introduce the brand history of Ford? Shi Dong: "Shifu" is a well-known brand of Jiangsu Sino-Ford Lighting Co., Ltd. (Chinese-foreign joint venture), which was incorporated in 1994. After more than ten years of development, the small factory from more than ten people has grown into a large enterprise with more than 200 million assets and more than 1,500 employees. Through high-quality brand marketing and strict and standardized management, it is in the minds of consumers. Established a good brand image and achieved a rapid expansion of scale. At the same time, Shifu has extensive cooperation and exchanges with well-known foreign lighting companies to continuously improve product quality. It has gained wide recognition within the industry and society, and has achieved many outstanding achievements. It has also gained recognition in the international market and won very good. Market base and word of mouth effect at home and abroad. Reporter: The Shifu brand can open the market so quickly and deeply into the hearts of the people. Shi Dong should have a deep understanding and unique understanding of the brand. What do you think is the meaning of the brand? Shi Dong: Most people mention the brand and immediately think of the brand as a symbol and symbol. Many related books point out that a brand is defined as a name, term, mark, symbol or design, or a combination of them that distinguishes it from competitors' products and services. After several years of business history, I believe that brand refers to the product image and character established by the company through marketing and advertising in the market and consumers' minds. It is a comprehensive reflection of the intrinsic quality and external characteristics of the product. Brand image is the perception and perception of people's brand. It consists of social image, product image, market image and service image, as shown in Figure A. For example: Haier takes "sincerity forever" as the brand social image, China Mobile takes "communication from the heart" as the brand service image, and Nokia takes "technology as the people-oriented" as the brand product image. Reporter: What is the specific image of the social image, product image, market image and service image of Shifu Ford?
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