Differentiating into overseas purchasing

From November to December each year, with the arrival of the United States' Black Friday and China’s “Double 11′′, users’ enthusiasm for shopping increased significantly. Although domestic retailers and e-commerce companies are also crazy promotions, users are enthusiastically chasing big-name, low-priced products. Let overseas purchasing quickly heat up.

According to Cai Hua, vice president of Ocean Terminals, an overseas purchasing site, during the US shopping season, the company has added several flights each week. The enthusiasm of Chinese users for purchasing and the growth of purchasing power have thus emerged.

Overseas purchasing sites under the shopping season

Just as the domestic e-commerce website has already started preparatory work before it has been promoted, the overseas purchasing service website will also include various preparations as early as possible before the national shopping season has yet to come.

In addition to expanding the overseas shelves of its own website, the overseas purchasing service website also requires airlines to book flights and to make greetings with the customs in advance. When the discount season arrives, the overseas purchasing site will need to increase the number of people on the warehouse according to the number of packages and the number of orders.

According to Cai Hua, during the shopping season in the US, Ocean Terminal will increase the previous three flights per week to every Friday; in addition, employees at US warehouses will need to sacrifice their own rest time during the holiday season. The parcels were sent to the airlines in sacks. "Since one person's capacity is limited, if there are too many parcels, we still need to increase the manpower. If necessary, we must hire part-time workers."

In the category of promotional items, overseas purchasing sites will also have different product focus at different time periods. Take the ocean terminal as an example. Ocean Terminal will start the nationwide free shipping activity at the end of October each year and enter the peak of the website.

“There are Thanksgiving activities in November, Black Friday, Black Monday events, Christmas activities in December, and most of these activities continue until the end of the year. Therefore, the November ocean terminal may be mainly food, household items and clothing. Discounts are a little more, and cosmetics and health products are discounted in December. We will promote different products in different stages," said Cai Hua.

Cai Hua also said that in terms of logistics, if the buyers or merchants are closer to the ocean terminal warehouse, domestic users can basically receive the goods within ten working days. If the buyer or the merchant is far from the ocean terminal warehouse, it needs to use In the United States, domestic express delivery of goods to the domestic delivery of goods to the stack, you need to add 10 to 10 days on the basis of three to five days.

Overseas purchasing is booming

In spite of the "double 11" day, Tmall took the lead with a consumer record of RMB 19.1 billion. However, the enthusiasm of the people for online shopping did not appear to have diminished. Instead, it extended their eyes to the annual shopping season between Thanksgiving and Christmas. .

According to Alipay's statistical data from the third-party payment platform, the total transaction volume of cross-border payments in China increased by 140% compared to the same period of last year in the five-day "U.S. shopping season" beginning on November 23 "Black Friday". Also nearly doubled.

According to Cai Hua, the consumer desire to enter the end of the year is very strong. Take the ocean terminal as an example. Starting from October, the number of orders and parcels generated by the platform has increased by 2-3 times.

Cai Hua also revealed that the sales generated by the platform in the fourth quarter also tripled from the third quarter, and the average order amount reached 320 to 350 yuan, which is generally higher than the domestic unit price of mainstream e-commerce websites.

In addition, according to monitoring data from the China Electronic Commerce Research Center, data from the China Electronic Commerce Research Center reveals that China's overseas purchasing transactions in 2010 will have a scale of 12 billion yuan, reaching 25.6 billion yuan in 2011, and it is expected to reach 48 billion yuan in 2012.

All kinds of data are not difficult to see, overseas purchasing is using the trend of rapid growth to find new ways, trying to catch up on foreign markets, and firmly occupy a place.

Although as of now, the overseas purchasing service is still faced with restrictions on laws and regulations and tariff adjustments, it is undeniable that overseas purchasing services provide consumers with a reliable quality guarantee and affordable commodity prices.