From March 1st, Dongfeng Nissan selected 50 core franchise stores in major cities across the country to build Nissan Zhixing Technology VR Experience Zone - "NISSAN Galaxy Battleship". Consumers can use VR video and dynamic platform to experience Dongfeng Nissan. Advanced technology and future technology.
VR technology is strong in the "智行科技" to let the car enjoy
In order to enable consumers to experience Nissan Zhixing technology intuitively and conveniently, Dongfeng Nissan uses the most advanced virtual reality technology (VR experience technology) to build a Nissan Zhixing Technology VR Experience Zone - NISSAN Galaxy Battleship in 50 franchise stores nationwide. .
The NISSAN Galaxy battleship simulates the vehicle's driving conditions under various complex road conditions through a three-axis dynamic platform and a Nissan self-driving concept car IDS steering wheel. The latest high-definition VR glasses, loaded with VR blockbuster produced by the world-class visual effects team, linked with the dynamic platform to create the most exciting and realistic experience. Experiencers will experience sci-fi scenes such as "Star Wars Base, Mars Crossing, Future City, Interstellar Roaming" in turn, and feel the driving pleasure brought by NISSAN.
It is reported that the NISSAN Galaxy warship will let the experiencer stay ahead of the future in a way of experiencing the theme of the month, and realize the advanced Zhixing technology of Nissan. Among them, the experience project launched in March is advanced technology such as autonomous driving brought by the NISSAN IDS CONCEPT concept car. The NISSAN IDS CONCEPT concept car debuted at the Beijing Auto Show last year. This concept car is equipped with Nissan's most advanced safety technology, driving control technology and new energy technology. It is equipped with advanced communication technology and artificial intelligence to revolutionize the existing travel experience. .
From now on, consumers can go to the "NISSAN Galaxy Battleship" in 50 franchised stores nationwide, and realize the interconnection of iphone and IDS concept car through CarPlay, and fully experience the future technology brought by Nissan IDS concept car.
After wearing VR glasses, the experiencer immediately enters various sci-fi scenes and drives the Nissan IDS concept car, which is extremely fast in the vast space. During the driving process, the experiencer can experience advanced technologies such as the BSW blind zone warning system and the IEB pre-crash intelligent brake assist system that have been put into mass production vehicles. At the same time, the experiencer can also experience the Propilot autopilot technology that will be realized on the production car. It can complete the steering, acceleration and braking operations in the fully automatic mode to help users complete the first space race in life.
Scenario Experience Marketing Practices Nissan's "i3 Plan"
The rapid development of virtual reality technology has enabled consumers to touch the future of automotive technology into reality. Dongfeng Nissan is committed to connecting brands and users with a visual, contextualized, interactive, and technological experience that allows consumers to perceive Nissan's future technology.
Dongfeng Nissan has always combined the spirit of the brand “passion, challenge and self-confidence†with the advanced technology advantages of NISSAN to provide customers with a full-sensory and immersive brand-like journey with innovative experience. Dongfeng Daily's production rate first tried to apply "VR + dynamic platform", and launched the "New hacker fantasy tour" "Zhixing Skyline-Winged Flight" project at the Guangzhou International Auto Show for two consecutive years, continuing to lead the trend of intelligent innovation of industry experience projects.
The Nissan Zhixing VR experience launched by the 50 franchised stores is a concentrated display of Dongfeng Nissan's current and future Chih-Shin technology; it is also Dongfeng Nissan's “i3 planâ€, which brings consumers a smart experience; A bold attempt at scene marketing of the Nissan YOUNGNISSAN 3.0 era.
It is reported that in addition to the future technology of Nissan in the "NISSAN Galaxy Battleship" of 50 franchised stores, the Nissan Zhixing Technology Experience Center at Guangzhou Baiyun Airport will also be opened at the end of March. At that time, consumers can also fully Azimuth-aware Nissan Zhixing Technology.
The awakening of science and technology brought about an experience marketing revolution led by Dongfeng Nissan. The official launch of the Nissan Zhixing Technology VR Experience Project also marked a major leap in Dongfeng Nissan's experience marketing capabilities.
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