Nowadays, the energy-saving lamp brand in Hefei market can be described as a fish-eye, and has a high reputation, such as Xiao Ghost, NVC, Sunshine, Foshan Lighting, TCL Lighting, Luyuan, Sanxiong, Aurora, Aocus, Philips, Osram, etc. It is also known as a small factory. Whether it is engineering, retail, or wholesale, the merchant has its own brand and price system. In today's business world, "how can we make more money faster?" This idea has been formed in the minds of businessmen for a long time, so it is inevitable that there will be price wars, brand wars, model wars, etc., and the most serious war in the market. There is no price war.
The cruel competition market makes the profit of energy-saving lamps very meager, the price of the market is chaotic, and some brands deliberately put the price down very low in order to take the amount, so that some brands that are growing are subject to great price pressure; The rise in raw material prices has also led to an increase in the price of energy-saving lamps, with profits at least 10%. Because the quality of each brand's products is different, the price is different, and consumers' understanding of the quality of energy-saving lamps is weak, so that some merchants who operate inferior products can be arrogant, and the profits are inferior and low-priced products. Some brands with good reputation, high credibility and good product quality.
According to Jin Kai, general manager of Hefei Xinxing Lighting, they are now doing energy-saving lamps for small ghosts, and sales are OK, mainly by taking the channel. Kim’s evaluation of the energy-saving lamps market in Hefei is that the price is too chaotic, and the competition among various brands is quite fierce. In particular, the current manufacturers have energy-saving lamp brands, and some brands that do professional energy-saving lamps have been energy-saving by non-professionals. The impact of the light sign.
Chen Jiate, general manager of Hefei Huangshi Lighting Co., Ltd. said that there are many energy-saving lamps in the Hefei market, so that consumers do not know who is good or who is bad, especially if there are some brands with poor quality, if consumers encounter such a brand The next time he introduces him to a brand, he may not buy it.
Market chaos is a fact. In Hefei's Oriental Mall and Light Industry Mall, you can see that many merchants have TCL lighting, and you can buy TCL lighting energy-saving lamps, and the price is different. It is understood that the market between the merchants is also very serious, businesses and consumers go to buy a brand of energy-saving lamps, the price of the floating range of 20%, can be imagined price chaos.
To this end, the reporter made a sample survey of the 2U13W energy-saving lamp brand price in Hefei, a total of 10 brands, of which the lowest price is 6 yuan in Foshan Lighting, the highest price is 15 yuan in the small device ghost, the difference between the middle is 9 yuan, this The ratio is very large.
2U-13W brand energy-saving lamp market survey
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