His brand TV sets manufactured by Hisense Electric not only aspired to national user satisfaction, but also won the top spot in the Shanghai TV market dominated by foreign brands. Following the first assessment of user satisfaction for domestic TV products at the beginning of the year, the latest market statistics for Zhongyi Kang show that Hisense TV ranked first in terms of its Shanghai retail market share of 13.83% last year. TV has dropped to third.
The strategic purpose of "Technology Establishment Enterprise" established by Zhou Houjian, the chairman of Hisense Group, was used throughout the home appliances of Hisense brand. As the group’s earliest listed company, Hisense Electrical Appliances, has always adhered to the development of many new home appliance products with world-class technical standards over the years.
In 2016, Hisense Electric Co., Ltd. has successively launched two types of new color TVs independently developed by the company. Among them, Hisense "ULED super-quality TV", regardless of the definition, peak brightness, dynamic contrast, color gamut and other comprehensive quality indicators, have reached the highest level of quality color TV industry. In the second half of the year, the company also launched the world's first DLP ultra-short-focus 4K laser television, achieving a one-stop operation from research and development, design, and complete machine manufacturing.
Earlier this year, the result of the “2016 China Household Appliance Industry Customer Satisfaction Assessment†organized and organized by the National Users Committee of the China Quality Association was formally released. Among them, in the evaluation of the user satisfaction of television products, the Hisense brand ranked first with 83 points, followed by Samsung, LeTV, Changhong and Sharp respectively.
According to reports, the National Users Committee of the China Quality Association has conducted user satisfaction assessments for seven categories of products including refrigerators, air conditioners, washing machines, televisions, mobile phones, gas water heaters, and electric water heaters for many years. The assessment target is 2015-2016. The 90 branded home appliance products with higher sales volume are designed to take the user satisfaction level of the Chinese home appliance market. This survey covers the household appliances market in 28 provinces and cities in China. The survey indicator system covers the brand image, perceived quality, perceived value, satisfaction, complaints and loyalty, including product quality, service quality, failure rate, and failure resolution rate.
It is reported that the results of the survey show that the main needs of users for television in order to clearer picture quality, more energy-efficient, easier to manipulate, cheaper prices, etc., of which "picture quality" is still the user's core needs; at the same time, from As for the 27-37-year-old consumers, they have relatively higher functional requirements for televisions.
Since entering the Internet era, Hisense TV has upgraded its display technology and enhanced its image quality to better meet the needs of its users. Its rich product features and video content have also won user favorites, which has enabled the number and activation of Hisense Internet TV users. The volume is among the highest in the industry. According to Zhu Shuqin, brand director of Hisense Group, the highest score for user satisfaction is actually a reflection of the recognition of many consumers for Hisense brand TV sets.
Beijing Zhong Yikang Era Market Research Co., Ltd. (hereinafter referred to as “China Yikangâ€), which has long focused on retail research in the consumer goods market in mainland China, has established considerable authority in the field of home appliance market analysis in the country. It was global in November 2007. The survey of retail consumer goods surveys and research rankings was wholly acquired by Germany’s Gfk Group.
China Yikang released the newly announced sales data of the above-mentioned Shanghai TV market and also showed that the Japanese brand Sharp TV has landed to the third place. This sign indicates that local brands such as Hisense have already relied on domestic first-tier cities. This also confirms one of the results of the “2016 China Household Appliance Industry Customer Satisfaction Assessment†at the beginning of the year. Compared with previous survey results, domestic brands accounted for most of the seats in the top five home appliance brands in 2016. Some of these brands have ranked higher than foreign brands in terms of their satisfaction. This shows that the recognition of domestic brands in the domestic market is increasing, and the recognition of some brands has obviously surpassed that of foreign brands.
In fact, the sales championship of China's large-size high-end products is also changing. According to another data, from January to December 2016, the sales volume of Hisense brand color TV 55å‹ and above was 17.63%, which was the highest in the industry, and topped the domestic market for large-screen TVs; while it was larger at 85 inches and above. In the color TV market, Hisense's color TV sets are even more outstanding. The market share in the country and the Shanghai market exceeds 40%, and Sharp's share of color TVs in the 85-inch and above market has shrunk to 1%.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The strategic purpose of "Technology Establishment Enterprise" established by Zhou Houjian, the chairman of Hisense Group, was used throughout the home appliances of Hisense brand. As the group’s earliest listed company, Hisense Electrical Appliances, has always adhered to the development of many new home appliance products with world-class technical standards over the years.
In 2016, Hisense Electric Co., Ltd. has successively launched two types of new color TVs independently developed by the company. Among them, Hisense "ULED super-quality TV", regardless of the definition, peak brightness, dynamic contrast, color gamut and other comprehensive quality indicators, have reached the highest level of quality color TV industry. In the second half of the year, the company also launched the world's first DLP ultra-short-focus 4K laser television, achieving a one-stop operation from research and development, design, and complete machine manufacturing.
Earlier this year, the result of the “2016 China Household Appliance Industry Customer Satisfaction Assessment†organized and organized by the National Users Committee of the China Quality Association was formally released. Among them, in the evaluation of the user satisfaction of television products, the Hisense brand ranked first with 83 points, followed by Samsung, LeTV, Changhong and Sharp respectively.
According to reports, the National Users Committee of the China Quality Association has conducted user satisfaction assessments for seven categories of products including refrigerators, air conditioners, washing machines, televisions, mobile phones, gas water heaters, and electric water heaters for many years. The assessment target is 2015-2016. The 90 branded home appliance products with higher sales volume are designed to take the user satisfaction level of the Chinese home appliance market. This survey covers the household appliances market in 28 provinces and cities in China. The survey indicator system covers the brand image, perceived quality, perceived value, satisfaction, complaints and loyalty, including product quality, service quality, failure rate, and failure resolution rate.
It is reported that the results of the survey show that the main needs of users for television in order to clearer picture quality, more energy-efficient, easier to manipulate, cheaper prices, etc., of which "picture quality" is still the user's core needs; at the same time, from As for the 27-37-year-old consumers, they have relatively higher functional requirements for televisions.
Since entering the Internet era, Hisense TV has upgraded its display technology and enhanced its image quality to better meet the needs of its users. Its rich product features and video content have also won user favorites, which has enabled the number and activation of Hisense Internet TV users. The volume is among the highest in the industry. According to Zhu Shuqin, brand director of Hisense Group, the highest score for user satisfaction is actually a reflection of the recognition of many consumers for Hisense brand TV sets.
Beijing Zhong Yikang Era Market Research Co., Ltd. (hereinafter referred to as “China Yikangâ€), which has long focused on retail research in the consumer goods market in mainland China, has established considerable authority in the field of home appliance market analysis in the country. It was global in November 2007. The survey of retail consumer goods surveys and research rankings was wholly acquired by Germany’s Gfk Group.
China Yikang released the newly announced sales data of the above-mentioned Shanghai TV market and also showed that the Japanese brand Sharp TV has landed to the third place. This sign indicates that local brands such as Hisense have already relied on domestic first-tier cities. This also confirms one of the results of the “2016 China Household Appliance Industry Customer Satisfaction Assessment†at the beginning of the year. Compared with previous survey results, domestic brands accounted for most of the seats in the top five home appliance brands in 2016. Some of these brands have ranked higher than foreign brands in terms of their satisfaction. This shows that the recognition of domestic brands in the domestic market is increasing, and the recognition of some brands has obviously surpassed that of foreign brands.
In fact, the sales championship of China's large-size high-end products is also changing. According to another data, from January to December 2016, the sales volume of Hisense brand color TV 55å‹ and above was 17.63%, which was the highest in the industry, and topped the domestic market for large-screen TVs; while it was larger at 85 inches and above. In the color TV market, Hisense's color TV sets are even more outstanding. The market share in the country and the Shanghai market exceeds 40%, and Sharp's share of color TVs in the 85-inch and above market has shrunk to 1%.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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