Mobile phone chip price cut into promotion MediaTek's revenue in November rose against the trend
MediaTek's mobile phone chip price reduction action launched in October 2009 unexpectedly caused a customer buying spree, driving the company's revenue in November to go back. It was an increase of 4.9% from October's NT $ 9.63 billion and grew to 101.1 At the level of 100 million yuan, the tens of billions of dollars lost for two consecutive months have been recovered. However, although MediaTek ’s November performance unexpectedly went up, the company still does not intend to raise its fiscal fourth-quarter 2009 financial forecast target, because the initial estimate of the Dubai incident in November will slightly affect orders in the Middle East. , And this bearishness will be reflected in the company's December revenue performance, there is no need to adjust the single-quarter revenue target in the short term.
MediaTek's speech system said that the original estimate of November revenue will be the lowest point of revenue in the fourth quarter of 2009. However, the price reduction of mobile phone chips in October bucked the trend to attract customers to pre-build inventory, resulting in the company's mobile phone chip shipments in November The volume is much higher than expected, and consumer electronics and PC peripheral chip product lines also have a part of the urgent order effect, which eventually led to the rise of MediaTek's November revenue compared with October, and returned to the 10 billion mark. For the above situation, MediaTek pointed out that as the Indian government began to block mobile phones without IMEI (International Mobile Equipment Identity), and the Dubai incident also slightly affected the Middle East shipments, revenue in December may be weaker than in November
Although MediaTek is still conservative to the performance of December revenue, internally, it still believes that the January 2010 results are no pessimistic reason. The mainland customers ’pre-built mobile phone inventory is still continuing. The bad news in the Middle East and India is mostly short. Empty, wait for more than a month to return to normal. While MediaTek still clearly feels the heat of market demand in emerging countries and mainland China, the market initially estimates that MediaTek ’s revenue decline in the fourth quarter should fall below the target price of 13-19%, or even 10%, only in 2010. Revenue in the first quarter has room for growth of 5-10% compared with the fourth quarter of 2009.
In November, MediaTek settlement revenue reached 10.11 billion yuan. After the company ’s total revenue in November 2009 reached 105.9 billion yuan, it increased by more than 25% compared with 2008. It became the only 2009 revenue of the top 5 IC design companies in the world. Growth against the trend, and MediaTek's 2009 revenues can reach 3.5 billion to 3.7 billion US dollars to estimate the company's ranking in the global IC design companies in 2009 is expected to sit 4 and 3, an increase of one. Looking forward to 2010, after MediaTek admits that the WCDMA 3G chip has reached a patent agreement with Qualcomm, it is expected to be officially mass-produced and delivered by the end of 2009, with the new 2.5G single chip and 2.75G smart phone chip solution For production and shipment, MediaTek still has upward momentum and space in the global mobile phone chip market share in 2010.
Industry sources said that in January 2010, under the protection of the Lunar New Year, MediaTek ’s performance was not easy. The monthly revenue is expected to jump from tens of billions of dollars, and it does not even rule out the challenge of new monthly performance. Although 2 Monthly performance will definitely decline due to the number of working days, but March and April are immediately behind the May Day holiday. The monthly revenue is expected to resume growth again. Overall, MediaTek ’s first quarter revenue is still comparable to 2009 The growth in the fourth quarter of 2016 was against the trend, and the contributions of mobile phones, TVs, and Blu-ray player chips that are expected to continue to increase in volume are definitely the main reason for MediaTek ’s 2010 revenue to peak again.
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