Shanghai, China, December 15, 2015: Alibaba Group and Walt Disney Company today announced that they have reached a multi-year licensing cooperation agreement, linking consumer, physical products and digital entertainment for the first time. Disneyland, which is officially launched today, will provide China's Alibaba users with an all-inclusive and engaging one-stop digital entertainment experience. The sofa net Xiaobian will also visit the site this afternoon, to bring first-hand information for the majority of smart TV users.
At 2 pm, the sofa net Xiaobian reached the venue of the Disney China New Product Launch Conference - Shanghai 800show. There are many colleagues and fans gathered at the entrance.
The cross-border cooperation between Ali and Disney can be described as strong and strong, the theme of the conference also means "open a new chapter in 2016," from the unique entrance of the venue will make people full of expectations!
The scene has entered the final stage of preparation. The sofa net editor will continue to bring news reports on this conference for everyone. Before you begin, you may wish to take a look at the highlights of this conference organized by Xiaobian!
The new product of the conference finally surfaced. This Mickey-inspired smart TV box product was priced at RMB 799, which included a one-year “Disney Horizon†basic subscription service. Here's a quick look at the beautiful picture of this Mickey Box~
· Alibaba partnered with Disney to launch Disney Life
“Disney Vision†is the only comprehensive digital entertainment platform based on children and families in the Chinese market. It will provide rich entertainment content for millions of families, including popular movie and animated episodes and games for Disney and Pixar. Electronic books, songs, Disney theme parks, resorts, and more. This Mickey-inspired product will be launched at Tmall from December 15 onwards and will be priced at RMB 799, which includes a one-year “Disney Horizon†basic subscription service.
"Disney Vision" will provide an immersive and exclusive theme environment, bringing the family audience into the wonderful world of Disney. "Disney Vision" will provide a large number of popular Disney and Pixar films, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3, "Monsters University", "Racing 1" and "Racing 2", as well as "Little Princess Sophia", "Little Einstein", "Mickey's Miaoya" and "Winnie the Pooh and Friends" TV episodes including "People". In addition, "Disney Vision" also includes Disney's popular games, a wide range of children's books and hundreds of Disney songs, rich content everything, moms and dads can easily find children's favorite movies and books at any time. All video content services will be provided by Hua Digital Media Network Co., Ltd.
“Disney Horizon†subscribers can get Disney product information and purchase easily with a single click. They can also plan advance trips to Hong Kong Disneyland and Shanghai Disney Resort (after the opening of 2016). In addition to Disney's entertainment experience, users can also access Alibaba's product information and services.
· New one-stop home entertainment service connects Disney's entertainment content with Chinese digital users
Olympic champion Zou Shiming family as the first star family to experience "Disney vision" attended today's product launch and shared the feelings of their family. Zou Shiming said: "As parents, we all want our children to have a fun, meaningful and safe entertainment experience while they are growing up. Disney's rich digital entertainment content not only can accompany children to grow up happily, but everyone in our family can also Finding what you like exceeds our expectations."
Wei Ming, co-president of Youku Tudou BG and general manager of Alibaba Group’s digital entertainment division, stated: “Alibaba has always been committed to satisfying the needs of all aspects of consumer life. The “Disney Vision†jointly launched by Ali Digital Entertainment and Disney will become An exclusive, comprehensive and trusted comprehensive digital home entertainment destination in the Chinese market."
Alibaba Digital will collect nicknames for "Disney Vision" on a global scale, hoping that "Disney Vision" will become more integrated with Chinese families and become one of the family members of the majority of users.
“For nearly a century, Disney has always insisted on high-quality storytelling methods and innovative spirits, bringing long-lasting stories, family sharing moments and unparalleled experiences to global audiences.†Walt Disney Greater China Managing Director Jiang Yan can be said. “Disney and Alibaba have the same vision to exceed the audience’s expectations. Disney Life connects the world's largest digital content audience with Disney’s premium entertainment content and explores Disney’s with millions of Chinese families. wonderful."
Alibaba and Disney have been cooperating since 2012. Disney officially licensed products are sold on Alibaba's Tmall (China's largest third-party branded retail platform), including Disney authorized dealers' official brand stations and recently launched integration page "Disney Brands. "Stand" and reach Tmall's consumers through marketing campaigns.
At 2 pm, the sofa net Xiaobian reached the venue of the Disney China New Product Launch Conference - Shanghai 800show. There are many colleagues and fans gathered at the entrance.
The cross-border cooperation between Ali and Disney can be described as strong and strong, the theme of the conference also means "open a new chapter in 2016," from the unique entrance of the venue will make people full of expectations!
The scene has entered the final stage of preparation. The sofa net editor will continue to bring news reports on this conference for everyone. Before you begin, you may wish to take a look at the highlights of this conference organized by Xiaobian!
The new product of the conference finally surfaced. This Mickey-inspired smart TV box product was priced at RMB 799, which included a one-year “Disney Horizon†basic subscription service. Here's a quick look at the beautiful picture of this Mickey Box~
· Alibaba partnered with Disney to launch Disney Life
“Disney Vision†is the only comprehensive digital entertainment platform based on children and families in the Chinese market. It will provide rich entertainment content for millions of families, including popular movie and animated episodes and games for Disney and Pixar. Electronic books, songs, Disney theme parks, resorts, and more. This Mickey-inspired product will be launched at Tmall from December 15 onwards and will be priced at RMB 799, which includes a one-year “Disney Horizon†basic subscription service.
"Disney Vision" will provide an immersive and exclusive theme environment, bringing the family audience into the wonderful world of Disney. "Disney Vision" will provide a large number of popular Disney and Pixar films, including Frozen, Super Marines, Lion King, Toy Story 1, Toy Story 2, Toy Story 3, "Monsters University", "Racing 1" and "Racing 2", as well as "Little Princess Sophia", "Little Einstein", "Mickey's Miaoya" and "Winnie the Pooh and Friends" TV episodes including "People". In addition, "Disney Vision" also includes Disney's popular games, a wide range of children's books and hundreds of Disney songs, rich content everything, moms and dads can easily find children's favorite movies and books at any time. All video content services will be provided by Hua Digital Media Network Co., Ltd.
“Disney Horizon†subscribers can get Disney product information and purchase easily with a single click. They can also plan advance trips to Hong Kong Disneyland and Shanghai Disney Resort (after the opening of 2016). In addition to Disney's entertainment experience, users can also access Alibaba's product information and services.
· New one-stop home entertainment service connects Disney's entertainment content with Chinese digital users
Olympic champion Zou Shiming family as the first star family to experience "Disney vision" attended today's product launch and shared the feelings of their family. Zou Shiming said: "As parents, we all want our children to have a fun, meaningful and safe entertainment experience while they are growing up. Disney's rich digital entertainment content not only can accompany children to grow up happily, but everyone in our family can also Finding what you like exceeds our expectations."
Wei Ming, co-president of Youku Tudou BG and general manager of Alibaba Group’s digital entertainment division, stated: “Alibaba has always been committed to satisfying the needs of all aspects of consumer life. The “Disney Vision†jointly launched by Ali Digital Entertainment and Disney will become An exclusive, comprehensive and trusted comprehensive digital home entertainment destination in the Chinese market."
· Alibaba Digital Entertainment as exclusive strategic partner of Disney China Home Entertainment Internet TV
Alibaba Digital will collect nicknames for "Disney Vision" on a global scale, hoping that "Disney Vision" will become more integrated with Chinese families and become one of the family members of the majority of users.
“For nearly a century, Disney has always insisted on high-quality storytelling methods and innovative spirits, bringing long-lasting stories, family sharing moments and unparalleled experiences to global audiences.†Walt Disney Greater China Managing Director Jiang Yan can be said. “Disney and Alibaba have the same vision to exceed the audience’s expectations. Disney Life connects the world's largest digital content audience with Disney’s premium entertainment content and explores Disney’s with millions of Chinese families. wonderful."
Alibaba and Disney have been cooperating since 2012. Disney officially licensed products are sold on Alibaba's Tmall (China's largest third-party branded retail platform), including Disney authorized dealers' official brand stations and recently launched integration page "Disney Brands. "Stand" and reach Tmall's consumers through marketing campaigns.