OFweek smart home network news: this Wednesday, millet TV in the spring of 2017 new product launch on the launch of four sizes of millet TV 4A series, sold on sale for 30 minutes on Thursday has broken million.
However, the domestic companies go out and ask questions in an "Is this appropriate? The article “To Xiaomi†shouted at Xiaomi, claiming that Xiaomi used the company’s voice interaction technology in his products but did not mention it at the press conference. Regarding doubts about going out and asking questions, Xiaomi TV TV responded and did not use out-of-the-box techniques.
The next day, Zhi Zhi came to Xiaomi's headquarters, talked with a few media and Xiaomi co-founder, Wang Chuan, the head of Xiaomi TV, and talked about the millet TV AI on the cusp.
First, from the hardware to the software dispute
At this press conference, Wang Chuan spent only a few hours to introduce the hardware part. The large amount of time was devoted to introducing the artificial intelligence function of 4A. He believes that today's hardware has reached a bottleneck period and is not visible to the hardware in the short term. The difference is relatively small. TV has evolved from a hardware battle to a software battle. Until now, many TVs have started to fight AI. Now that the CPU is very powerful and its memory is very powerful, the screen has also reached the bottleneck of the technology. The real difference comes from the Internet service, from the AI.
Wang Chuan said that the artificial intelligence function of the Xiaomi 4A series mainly comes from the cooperation between Xiaomi Brain and Sogou. Xiaomi's brain team is responsible for the back-end algorithm, language understanding, image recognition, etc. The Xiaomi TV team is responsible for productizing technology and using it in television. Millet's artificial intelligence department will pay more attention to the technology that can be quickly productized, rather than research theories.
In addition, the reason why Xiaomi TV chose to cooperate with Sogou, rather than a company such as HKUST, is that for Xiaomi, companies that choose to have the Internet gene will be more likely to communicate. However, Wang Chuan also revealed that although many voice recognition companies have achieved a 97% accuracy rate, the actual usage scenarios are far below this figure.
Second, low margin, but can not be negative
4A entry model is 2099, artificial intelligence version as long as 2899 yuan, the price is lower. On the one hand because millet itself does not pursue high gross margin, on the other hand because millet 4A belongs to A series TV, A series is on the pricing line is a cost-effective route, suitable for users do not need fast update, choose the host screen integrated design It is also to save costs.
At the time of pricing, the research and development costs of artificial intelligence were not taken into account. R & D only requires a one-time investment, and the cost will be reduced if it is evenly distributed to many machines. Wang Chuan revealed that the total number of millet TV terminals and boxes currently in China has reached 20 million units.
However, although Xiaomi does not pursue high gross margins, it does not support burning money and negative gross profit. Positive cash flow is an important indicator of a company's healthy growth. Last year, Xiaomi had a slight loss in hardware, but the Internet income surplus eventually reached a level.
In addition, in addition to Xiaomi's own mall, 4A will only be sold on JD.com, Tmall.com, and Suning.com, but not much of the promotion is to control channel costs.
3. "Millet can't compete with three big brothers to buy content."
Another thing worth mentioning is that apart from the large-scale introduction of artificial intelligence accidents, Wang Chuan did not even mention the word "content" in the one and a half hours of the press conference. As we all know, the most competitive players in the field of Internet video are Youku, Tencent, and Iqiyi. These three giants backed the strength of BAT and began to purchase IP in madness, disregarding huge losses, and seeing who had reached the final content to purchase the knockout round. However, in the current era of music as a result, "Millet can't compete with three big brothers to buy content." Therefore, Xiaomi chose to open up the ecosystem, letting each video site settled in the Xiaomi system.
At the same time, Wang Chuan also revealed that Xiaomi Films does not really want to do content. The best way is to follow the elder brother and follow the movie. It should not consider the main vote.
Conclusion: Talk about content AI
Although there is nothing wrong with the general direction of intelligentization, consumption upgrading, and experience upgrading, it takes time for industrial transformation and upgrading. The running-in and development of technology also requires the promotion of capital and the accumulation of time. Nowadays, the IP contention and content struggle of TV vendors have gradually faded with the advent of music. The battle for AI and the struggle for service have only just begun. However, artificial intelligence is still a small baby who has just walked out of the laboratory. Ordinary voice search can do it, but there is still a long way to go from the true smart TV that we want.
From September 2016, Xiaomi TV launched the “PatchWall puzzle wallâ€, the world’s first personal smart TV system. Millet TV and the “Mi Brain†team have already understood video content, user preferences, and accumulated voice commands. There have been good developments; Xiaomi's 4A sales have also passed. However, as Xiaomi and the “contract turmoil†that came out and asked, the Xiaomi topic company was once again brought into the spotlight. The intellectual thing will continue to pay attention to the report, trying to clear the fog and find the truth.
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