The traditional Chinese New Year has just passed, and it is not even late. On February 14, 2006, the traditional Valentine's Day in the West has already begun her popularity in China. The world has become more and more unpredictable, and information has entered the era of blowout. The relationship between the dealer and the manufacturer is just like the material of the present, and it is rich enough to do the work of repeated selections innumerable times. Manufacturers and distributors are going to have a "lover" festival? Still have to celebrate the "Golden Marriage, Silver Marriage"? TCP has its own views and opinions, and hopes to share it with the distributors. Vendor partnerships have been discussed, but few people have been able to explain exactly what kind of relationship it is. In general, vendor relationships are complex and cannot be defined by a pure relationship. Because of the manufacturers or dealers, they all play several roles in the market, either as an integral part of the social division of labor, or as different economic entities, or as different levels in the value chain, or as products. The upstream and downstream relationship of circulation... In short, the relationship between manufacturers is not a one-dimensional relationship that can be clearly and clearly articulated and made people agree. Therefore, everyone can hold the same word: Some people say that it is a "business" relationship in pure business, and some people say that it is a "partnership" relationship on the same goal. They all explain the corner of the relationship between manufacturers, but they are mixed and very uncomfortable. What kind of relationship is the manufacturer? Since it is a multi-faceted, multi-angled organic relationship that is inseparable from each other and cannot be left behind, then perhaps we use the relationship between some simple biological groups in nature to illustrate their main point of view, which would be more appropriate. some? Fine TCP people never ignore these seemingly too important problems, and making every detail a clear state is what TCP is seriously pursuing. Below we try to explore vendor partnerships with a new interpretation and share them with everyone. Tigers and Monkeys When we talk about the king of the forest, we will not consider the lion for the time being. We only start from the saying "No tiger in the mountain, monkey is the king." We first think that the manufacturer is a "tiger" and the dealer is a "monkey." Why do you say this way? From the point of view of the owner of the management market, the original market economy is not very developed, the dealer (monkey) has been operating and managing in a vast market, and the manufacturer (tiger) is only used as a trader with manufacturers. There is no real need to deal with market management at all, at most, it is to take a walk in the market, look at the scenery, and distract the heart. At that time, the manufacturer was a lazy tiger! Now the market economy is highly developed, just like two or a few tigers (competitors) in the forest are fighting for management rights in the forest. At this time, the tiger just woke up and began to manage this area. Just like many people think that the origin of the channel is the dealer rather than the enterprise. If the tiger does not come out to participate in and manage the market at this time, it is estimated that all members of the forest must think that the monkey, not the tiger, is the king of the forest. At this time, enterprises are forced by the pressure of survival and development to realize that they are the starting point of the channel, and to exercise themselves as a member of the channel is also the role that the role of the beginning of the channel should be exercised.
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