Consumers are sure to spend hours checking photos and videos from hotels and outlying areas when they check in. Therefore, it is very reasonable for the passenger to wear a VR helmet and see if the hotel room meets the demand.
When many people choose a hotel, it is difficult to judge whether the room is suitable or not. In this regard, online travel giant Expedia plans to introduce future solutions. As more and more people have virtual reality (VR) devices, Expedia will provide VR displays of hotel rooms, allowing consumers to experience the feeling of living in a hotel room through VR before check-in.
According to TravelPulse and Mashable, consumers are often determined to spend hours checking photos and videos of hotels and peripheral areas when they check into a hotel. Therefore, it is very reasonable for the passenger to wear a VR helmet and see if the hotel room meets the demand.
Arthur Chapin, senior vice president of product and design at Expedia, said that before spending so much money on a trip, it would be great to see the boat you want to take.
In an VR show at Expedia Innovation Labs, Chapin said that VR can change the way people make decisions about booking hotels, making them almost identical to actually entering a hotel room and viewing the various conditions of the room. In the VR show, the user can also interact with the room and open the door into the balcony.
In addition to Expedia, Visit Houston, Club Med and Best Western Hotels also embraced VR technology in 2016, announcing plans to showcase hotel rooms with VR helmets.
Expedia conducted a study in 2016 and found that the Millennium era wanted a real experience, but did not want to go to the destination to make any situation. Gary Morrison, senior vice president of Expedia, believes that it is not that people are increasingly afraid to take risks, but are increasingly risk-averse. If you can determine the feeling of going to the destination through VR technology, it will definitely attract consumers in the millennium era, and Expedia is investing in this.
However, VR is not the only new technology that Expedia is studying. The company is also researching whether Amazon Echo Smart Audio will help users book travel itineraries.
In 2016, Expedia invested more than $1 billion in technology. Chapin said the company has been investing in research and development of various technologies. The reason is that when subversive technology comes out, the acceptance will grow slowly at first, and then it will suddenly become popular. If companies never consider such technologies, it will be difficult to keep up.
For example, VR applications are developing very slowly, but major brands are still optimistic about the future of VR. According to the report, VR will soon become an industry standard, because people can wear VR helmets at home or in travel agencies to determine whether the next trip is suitable for them in the VR world.
In addition to VR, Expedia is also using electromyography (EMG) technology. EMG machines allow scientists to track the emotional response of users to their websites through facial muscles, helping to determine where in the booking process is inconvenient for the user.
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