IDC's report on augmented reality (AR) and virtual reality (VR) headsets shows that in the second quarter of 2018, global shipments of VR headsets fell by 33.7% year-on-year, but IDC predicts that this is VR A brief setback in the process of the market adapting to the new environment. With the emergence of new products such as Oculus Go and HTC Vive Pro and new brands, coupled with the increasing requirements of users for device fidelity, the next few quarters The market trend is still relatively optimistic.
In the early days, when the entire VR market was artificially supported by brands such as Samsung, Alcatel, and Google, mobile VR headsets (smart phones plugged into devices) without built-in displays made the public notice VR technology. However, after that, the shipments of the product category of mobile headsets have fallen sharply, from 1 million headsets in the second quarter of 2017 to 409,000 devices in the second quarter of 2018. . The decrease in these types of products is the main reason for the overall decline in shipments of VR headsets.
The shipment volume of external wearable VR devices (devices that need to be connected to external devices such as computers) also dropped by 37.3% in the second quarter, mainly because big brands such as Oculus and Sony could not maintain their price cuts in the second quarter of 2017. Sales momentum achieved. Therefore, the shipments of these two brands in the second quarter of 2018 were 102,000 units and 93,000 units, respectively. HTC, the head-mounted device market leader, has been favored by the public due to the Viveport subscription service, coupled with the introduction of Pro head-mounted devices, shipments in the quarter were close to 111,000 units (not counting the independent operating device Vive Focus).
All-in-one VR devices (devices that can be used independently) increased by 417.7% this quarter, which can be attributed mainly to the global sales of Oculus Go/Xiaomi Mi VR, with shipments reaching 211,000 units.
Although the attitude of consumers in the VR headset market is the focus of attention, as far as commercial customers are concerned, some attempts and large-scale deployments have achieved good traction. In the second quarter of 2018, about 20% of VR headsets were aimed at commercial customers, a year-on-year increase of 14%. In addition to the increase in market share, the average selling price (ASP) also increased from US$333 to US$442 during the same period.
“One of the main problems facing the VR market is that consumers still have difficulty trying VR headsets.†said Jitesh Ubrani, a senior research analyst at IDC’s mobile device tracking department. “This is also When the commercial market began to emerge. HTC recently reached a partnership with Dave & Busters, and Oculus began to cooperate with schools around the world, which will help attract consumers to use VR technology."
"In a market lacking mainstream VR content, more and more merchants are focusing on commercial customers to develop their business, and at the same time they are waiting for consumers to start to become interested in it." IDC equipment and Tom Mainelli, vice president of AR and VR projects, said, “These merchants have transformed from a B2C deployment strategy focused on entertainment to companies of different sizes around the world providing real-world training scenarios. IDC predicts that in the future, commercial customers will be Occupy more and more shares in the market."
Silicon TVS / TSS:
Diode TVS (Transient Voltage Suppressor), also known as Transient suppression diodes, is widely used a new type of high efficient circuit protection device, it has a fast response time (the nanosecond) and high surge absorbing ability.When it ends of stand moments of high energy shock, TVS can bring the two ends at high rate from high impedance to a low impedance between impedance values, to absorb a large current moment, put it at both ends of the voltage restraint on a predetermined value, thus protecting the back of the circuit components are not affected by the impact of the transient high pressure spikes.
Silicon TVS Transient Voltage Suppresso,Silicon TSS Transient Voltage Suppresso
YANGZHOU POSITIONING TECH CO., LTD. , https://www.cnchipmicro.com