Since its establishment, Zhongshan Weilai Lighting Co., Ltd. has been operating as the largest manufacturer of outdoor lighting in China for more than ten years. It is also a professional manufacturer of plastic magic lights in China and even in the world. Weilai's product sales network covers more than 80 countries and regions and enjoys a high reputation in the international market. Since opening up the domestic market in 1997, it has also shown extraordinary charm and attractiveness, and has achieved remarkable achievements and honors all the way. Weilai's flagship product series has won the “Zhongshan City†in 2002. Ten famous brand products, won the "Guangdong Province Famous Brand" in 2004, and "China Famous Brand Products" and "National Inspection-Free Products" in 2005.
Under this development momentum, how will Wei Lai examine its own development orientation, and what plans will make the company stable, sustained and rapid development, and which higher development goals will be advanced? With these questions, we specially visited Zhongshan Weilai Lighting Co., Ltd., and had a pleasant and pleasant interview with the company's manager Li Xiaozhong. From his mouth, we also learned about the upcoming transformation and development goals of Weilai... ...
Wei Lai manager Li Xiaozhong "Do not do Xiali, do Mercedes-Benz"
According to Manager Li, Zhongshan Weilai Lighting Co., Ltd. was founded in 1993. It has a small workshop size of only 13 people. The factory area is only over 1,000 square meters. It mainly produces magic lanterns with an annual output of less than 1 million meters. However, at the beginning of the company's establishment, Wei Lai's positioning was not only satisfied with the simple and simple product, but then entered the market at a low price. Weilai was the best in the industry on the first day of launching the product. The price of the product is 10% higher, including materials and parts, which are all produced by themselves.
Through many years of hard work and development, Weilai has nearly 5,000 employees and 7 to 80,000 square meters of factory buildings. Its main product, the production of magic lights, can reach 50 million meters per year, and the output value. It maintains a growth rate of 25-30% every year, especially during 1995-2001. Around the magic lantern products, Weilai has gradually extended and expanded its product line to continuously meet the various needs of customers for Weilai products. At present, it has formed a series of products from magic lights, holiday lighting products, electric light sources, lighting accessories, lighting electronic controllers, polymer PVC materials, LEDs, etc., Weilai's high-speed growth rate is envied by the world.
"At the beginning of the factory, our request was to make Weilai a Mercedes-Benz in this industry, not Xiali." The seemingly jokes actually reflect the determination, charm and strategic positioning of Weilai's leadership team. Just as Wei Lai has made the trend of creating world lighting, "Let Weilai lighting illuminate every corner of the world" as the business philosophy, they say so, and do so...
Quality wins to illuminate every corner of the world
As the saying goes, “It’s easy to fight the mountains and rivers, and it’s difficult to keep the rivers and mountains.†Businesses are even thinner, opportunities are fleeting, and competition is becoming more and more fierce. In the midst of the market economy, it is not easy for companies to stand up for the tide. Weilai Company has always focused its development on product quality and service image, winning the market with quality and serving the word of mouth. This is also an important reason why Weilai products are the leader in the fierce market competition.
In fact, everyone knows the importance of product quality for the development of the enterprise. How does Weilai implement it? According to Manager Li, as early as 1996, Weilai took the lead in adopting the advanced international ISO9000 quality certification system, and later passed the ISO9001/2000 quality system certification. Many companies will also realize the importance of product quality, emphasizing that quality is the product. Life, but the key is to see whether employees in all positions of the company implement this concept. Every process of Weilai (no less than 100 channels) must be 100% full inspection, and strive to achieve zero defects. At present, Weilai’s number of quality control accounts for 15% of the total number of enterprises. If it is changed to the inspection, the labor saved The cost is very large, but Weilai did not do this.
While doing good quality, Weilai also increased the development of its products. “In fact, quality is a dynamic concept. At the same time as we do our products, every year, on average, the technology development department has to complete at least 20 new products to meet the potential needs of customers. The needs of customers are the enterprises. The goal pursued. In the past, we only considered to make the product zero defects, but now it is not enough to think about it. We must always understand the various needs of customers, what products should be replaced by more suitable products, and how can we make products in order to make the products The market has individual characteristics, etc. If we don't develop new products and don't do zero defects, we will be overtaken by others, and the company will have no vitality and competitiveness.†Manager Li further pointed out his understanding of quality. .
Years of lighting manufacturing experience and quality reputation have made Weilai a major lighting supplier for large supermarket chains in the Americas, Europe, Australia, etc., and become one of the top 500 companies in the United States. Wal-Mart sells well-selling products. More than 80 countries and regions in the world, such as the Singapore Carnival Garden Party, Hong Kong, Macao return celebration project, Sydney Olympic Games, Sydney Harbour Bridge, Tokyo Zhonghua Street lighting project and other world-renowned lighting projects, have left Weilai lighting beautiful and beautiful Figure. Beijing's 50th Anniversary National Day Lighting, Nanjing Qinhuai River, Beidaihe Resort, Badaling Great Wall Lighting Project, CITIC Guangzhao and the “World's Largest Phoenix Light†record of the Guinness Book of Records, Qianshan Lake, Foshan, is preparing to enter 2008 Beijing The main project of the Olympic Games... The success of several large-scale lighting projects has made Weilai the first choice for major projects at home and abroad. Weilai not only has to be a globally recognized lighting manufacturer, but also aspires to “Wei Lai Lighting, illuminating every corner of the world. ".
Source: China Lighting Business Network
1
Under this development momentum, how will Wei Lai examine its own development orientation, and what plans will make the company stable, sustained and rapid development, and which higher development goals will be advanced? With these questions, we specially visited Zhongshan Weilai Lighting Co., Ltd., and had a pleasant and pleasant interview with the company's manager Li Xiaozhong. From his mouth, we also learned about the upcoming transformation and development goals of Weilai... ...
Wei Lai manager Li Xiaozhong "Do not do Xiali, do Mercedes-Benz"
According to Manager Li, Zhongshan Weilai Lighting Co., Ltd. was founded in 1993. It has a small workshop size of only 13 people. The factory area is only over 1,000 square meters. It mainly produces magic lanterns with an annual output of less than 1 million meters. However, at the beginning of the company's establishment, Wei Lai's positioning was not only satisfied with the simple and simple product, but then entered the market at a low price. Weilai was the best in the industry on the first day of launching the product. The price of the product is 10% higher, including materials and parts, which are all produced by themselves.
Through many years of hard work and development, Weilai has nearly 5,000 employees and 7 to 80,000 square meters of factory buildings. Its main product, the production of magic lights, can reach 50 million meters per year, and the output value. It maintains a growth rate of 25-30% every year, especially during 1995-2001. Around the magic lantern products, Weilai has gradually extended and expanded its product line to continuously meet the various needs of customers for Weilai products. At present, it has formed a series of products from magic lights, holiday lighting products, electric light sources, lighting accessories, lighting electronic controllers, polymer PVC materials, LEDs, etc., Weilai's high-speed growth rate is envied by the world.
"At the beginning of the factory, our request was to make Weilai a Mercedes-Benz in this industry, not Xiali." The seemingly jokes actually reflect the determination, charm and strategic positioning of Weilai's leadership team. Just as Wei Lai has made the trend of creating world lighting, "Let Weilai lighting illuminate every corner of the world" as the business philosophy, they say so, and do so...
Quality wins to illuminate every corner of the world
As the saying goes, “It’s easy to fight the mountains and rivers, and it’s difficult to keep the rivers and mountains.†Businesses are even thinner, opportunities are fleeting, and competition is becoming more and more fierce. In the midst of the market economy, it is not easy for companies to stand up for the tide. Weilai Company has always focused its development on product quality and service image, winning the market with quality and serving the word of mouth. This is also an important reason why Weilai products are the leader in the fierce market competition.
In fact, everyone knows the importance of product quality for the development of the enterprise. How does Weilai implement it? According to Manager Li, as early as 1996, Weilai took the lead in adopting the advanced international ISO9000 quality certification system, and later passed the ISO9001/2000 quality system certification. Many companies will also realize the importance of product quality, emphasizing that quality is the product. Life, but the key is to see whether employees in all positions of the company implement this concept. Every process of Weilai (no less than 100 channels) must be 100% full inspection, and strive to achieve zero defects. At present, Weilai’s number of quality control accounts for 15% of the total number of enterprises. If it is changed to the inspection, the labor saved The cost is very large, but Weilai did not do this.
While doing good quality, Weilai also increased the development of its products. “In fact, quality is a dynamic concept. At the same time as we do our products, every year, on average, the technology development department has to complete at least 20 new products to meet the potential needs of customers. The needs of customers are the enterprises. The goal pursued. In the past, we only considered to make the product zero defects, but now it is not enough to think about it. We must always understand the various needs of customers, what products should be replaced by more suitable products, and how can we make products in order to make the products The market has individual characteristics, etc. If we don't develop new products and don't do zero defects, we will be overtaken by others, and the company will have no vitality and competitiveness.†Manager Li further pointed out his understanding of quality. .
Years of lighting manufacturing experience and quality reputation have made Weilai a major lighting supplier for large supermarket chains in the Americas, Europe, Australia, etc., and become one of the top 500 companies in the United States. Wal-Mart sells well-selling products. More than 80 countries and regions in the world, such as the Singapore Carnival Garden Party, Hong Kong, Macao return celebration project, Sydney Olympic Games, Sydney Harbour Bridge, Tokyo Zhonghua Street lighting project and other world-renowned lighting projects, have left Weilai lighting beautiful and beautiful Figure. Beijing's 50th Anniversary National Day Lighting, Nanjing Qinhuai River, Beidaihe Resort, Badaling Great Wall Lighting Project, CITIC Guangzhao and the “World's Largest Phoenix Light†record of the Guinness Book of Records, Qianshan Lake, Foshan, is preparing to enter 2008 Beijing The main project of the Olympic Games... The success of several large-scale lighting projects has made Weilai the first choice for major projects at home and abroad. Weilai not only has to be a globally recognized lighting manufacturer, but also aspires to “Wei Lai Lighting, illuminating every corner of the world. ".
Source: China Lighting Business Network
1
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