The concept of domestic mobile healthcare began to be discussed in 2012, and mobile medical App companies have also begun to explore the industry. What is the current status of the domestic mobile medical market? What is the bottleneck encountered? What is the prospect? See this article for details.
After the last round of App-centric mobile Internet bubbles began to burst, the entire capital market urgently needed to find a new investment direction. Recently, mobile healthcare has become a hot topic in the investment circle.
People's medical needs and the lack of medical conditions in reality are in conflict, and the medical information market has become a blue ocean. According to the top ten IT trends in China's medical and health services released by IDC, mobile healthcare will become one of the key IT systems for medical institutions in 2013.
The developed countries such as the United States and Japan have already taken the lead in mobile health, and different business models have sprung up, such as applications such as Epocrates and WellDoc. In China, the concept of mobile health has also been discussed since 2012, and mobile medical companies such as Lilac Garden, Spring Rain, Daytime, Xingshulin and other mobile companies have also begun to explore the industry. With the gradual rise of wearable devices, the combination of hardware and software for mobile medical is bound to trigger the next market explosion.
The blue ocean of the mobile medical market
"The collision of medical and mobile forms the spark of mobile medical, in order to meet the diverse medical needs of the Chinese people." Yang Feng, former chief consultant of Microsoft's Greater China software architecture, is currently starting a business in the field of mobile medical. Shi introduced that, due to the aging of the Chinese population and the growth of chronic patient populations caused by environmental pollution, the mobile medical market is only concerned because of the failure to scientifically manage the existing medical conditions.
The international medical and health membership organization HIMSS defines mobile healthcare as: mHealth, which provides medical services and information through the use of mobile communications technologies such as PDAs, mobile phones, and satellite communications. It provides an effective method for medical and health services in developing countries. In the case of shortage of medical human resources, mobile medical treatment is used to solve medical problems. Mobile medical applications and services include: remote patient monitoring, video conferencing, online consultation, personal medical care equipment, wireless access to electronic cases and prescriptions, etc.
The GSMA (Global Association for Mobile Communications Systems) predicts that by 2017, the development of the global mobile medical market will bring in revenue of 23 billion U.S. dollars. The main motivation comes from reducing healthcare costs and strengthening the scope of medical services. According to Cube Labs survey data, currently 62% of physicians in the world use tablets, 50% of doctors use tablets for clinical diagnosis, 71% of nurses use smartphones at work, and mobile terminals have reached Certain popularity.
In addition to having such a foundation in hospitals, China has the world's largest and fastest-growing group of mobile phone users, with diverse mobile communication needs and habits.
A venture capitalist who did not want to be named told reporters that in China alone, the annual sales of medicines are more than 800 billion yuan, and the cost of marketing is more than 170 billion yuan. The sales are completely driven by the investment of market expenses. "Pharmaceutical companies have deep pockets, a lot of money, and it's very easy to pry it out." Therefore, marketing and charging pharmaceutical companies for pharmaceutical companies is also a more likely profit model.
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