South China market:
Judging from the current statistics, there are more than 520 merchants operating crystal lamps in South China, including more than 100 crystal lamps. The South China crystal lamp market is relatively mature. Jinda, Fu Shi, Kaiyuan, Ouli, Huayi, Zhenxiong, Jushang, Meixin, Swarovski, and Sino-Italian brands are leading the trend in the South China market, and the competition is fierce. Some merchants simply purchase accessories to assemble and sell on their own, and many small-scale factories that have not been seen before are also in a row to share a piece of cake. Therefore, the prospect of the South China crystal lamp market is promising, but it also has a long way to go.
Shenzhen Overview
Sancheng merchants operate crystal lamps
At present, there are 127 merchants operating crystal lamps in Shenzhen, and about 70-80 crystal lamp businesses form a crystal lamp display area in the store. More active brands include Shengqiu, Nanwei, Jinda, Kaiyuan, Dongfang, Huayi, Zhenxiong, Jushang, Baohui and Swarovski.
Business interview
Merchants generally optimistic about crystal lights
Zhuang Yanhe, General Manager of Shenzhen Shenxing Lighting Co., Ltd.
The crystal lamp market has improved for the following reasons: First, the style and style have been greatly improved compared with the previous ones. The price has decreased compared with the previous ones. The high, medium and low grade products can be selected by consumers; Second, the living standards of Shenzhen citizens are constantly Improvement, some customers in the lighting decoration, spend a lot of 5,000 yuan or so; Third, the profit of other products on the market is declining, but the sales of crystal lamps are relatively good, so now many businesses have begun to pay attention to crystal lamps.
The capital investment in crystal lamps is very large. In addition to the decoration, the product model has to invest a lot. To manage a crystal lamp, we must first create a good shopping environment, the guide is professional, and the store can provide customers with relevant services. At present, we generally do not make inventory, and customers mainly rely on ordering.
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