Appliance industry Laqi gap between urban and rural areas

The accelerating progress of urbanization and the improvement of channel construction are greatly affected. On the one hand, the expansion of urban agglomeration areas and the expansion of cities will directly lead to an increase in the demand for home appliances. On the other hand, from the perspective of the price and quality of household electrical appliances, urbanization can stimulate the overall income level of the residents, and pull the gap between urban and rural areas.

At this stage, the psychological price of consumers in the tertiary and quartile markets has exceeded expectations, and its ceiling on the affordability of the market has gradually converged with the urban market. The optimization of channels will allow these consumers to have access to more new products, and will gradually shift from focusing on prices to focusing on product quality and services.

Faced with a new round of competition, home appliance manufacturing companies need to develop innovative high-energy-saving products, change sales models, and innovate in business models in order to conform to development and gain benefits in the future competitive landscape.

First of all, energy conservation has always been the direction that the state encourages and society needs. Energy conservation of products can attract more consumers. In the fierce market competition, companies will also benefit from energy-saving products.

Secondly, online sales have now become a strong competitor to traditional chain sales. In recent years, online sales have been hot and online sales of home appliances have also shown rapid growth. Under the situation of slowdown in sales growth of the overall home appliance market, the rapid growth of online sales will inevitably lead to competition for market share with traditional retail chain channels and become a strong competitor to traditional retail channels.

Finally, whether it is white or black, the current business model should be innovative, such as white goods in the mature market environment, the profit model should be transformed into "services", companies will also be "heavy assets" to "light assets "Operation. In the mature market environment of black appliances, the profit model will gradually shift from the “material” in the foreground to “service”, and the company will also transform from “heavy assets” to “light assets”.