Can Xiaomi break through the threshold of Google and go into Europe?

European consumers love and hate Xiaomi. Love is cheap and stylish, but hate is because it has not cooperated with Google, affecting the experience of European consumers, while the purchase channel of Xiaomi mobile phone in Europe is limited, which affects Xiaomi's way in Europe.

France website to evaluate and analyze Xiaomi mobile phone

Gradually getting out of the lack of core technology, Xiaomi has become more and more concerned in the European market. As a matter of urgency, Xiaomi is not facing technology at home, but how to find a cut to make it easier for local consumers to use. A good experience user is the first level for Xiaomi to open the door to the European market.

Those "rice noodles" from Europe are keeping an eye on Xiaomi's every move. On May 25th, French drone enthusiast Brice hopes to broadcast a live webcast of the millet drone.

The 23-year-old Brice knows about China's Dajiang drones and has some understanding of Yuneec. A few days ago, when the French "Le Parisien" Parisian newspaper reported that the new release of the millet drone will be carried out on the 25th, the Brice is full of expectations.

Google is a mile that Xiaomi needs to take.

His previous understanding of Xiaomi was Xiaomi bracelet and Xiaomi mobile phone. Therefore, after the local media released the news of the Xiaomi drone network live broadcast, Brice wanted to see it for himself.

It is reported that the millet drone has multiple cameras, which is also the breakthrough point of the millet drone to the traditional drone. With the sensor and 4-axis smooth HD 4K shooting function, the camera is spherical, very similar to the domestic manufacturer Yuneec's camera.

Even the French media "Digital Zone" guessed: Do not rule out the possibility of technical cooperation between Xiaomi and Yuneec. But how far the future millet drone can go, this is still unknown.

However, European consumers are more aware of Xiaomi's mobile phone.

On the major European technology websites, Xiaomi has the title of good value for money and low price. The Xiaomi mobile phone that flows into Europe through the e-commerce channel, as well as the millet sports camera, are favored by European users.

Unfortunately, people can't buy any millet products from official channels locally. The underlying reason for blocking the development of Xiaomi in Europe is that it did not join Google's OHA Alliance.

The OHA Alliance is a global alliance organization announced by Google on November 5, 2007. The alliance will support Google's mobile operating system or application software to jointly develop an open source mobile system called Android.

Since there is no Google GMS license, Google Mobile Service (in short, there is no money to join the conference), the other party will not play with Xiaomi. Fortunately, the Android system is open source, in order to survive, you can only modify the android native API and engage in your own app ecosystem. The MIUI is seriously incompatible with the app provided by Google paly.

I believe that the Chinese who have lived in Europe, the Xiaomi mobile phones brought from Europe to Europe have encountered the embarrassing situation that they cannot use the Android platform.

In fact, Xiaomi has not really understood Europe. Android users in Europe and most developed countries rely heavily on Google play. To use a Xiaomi phone abroad is as difficult as logging in to Facebook in China!

However, from the perspective of consumer choice, European consumers have less choice than domestic consumers. Because European consumers can only choose the mobile phone brand that “joins the conference”, otherwise, choosing a brand that is not “accepted” will greatly affect the efficiency and experience of use.

In the absence of patents, without the "incorporation", Xiaomi wants to open the market in Europe can be imagined, and may even be as miserable as the original HTC!

But Xiaomi is very popular in the hearts of European consumers. They tried to understand Xiaomi through various channels, but they were suffering from problems in the process of use. Therefore, Xiaomi could only be surprised.

Report of the Parisian newspaper on the millet drone

Is the millet unmanned opportunity a touchstone for entering Europe?

Perhaps, the confusion of Xiaomi's mobile phone does not mean that all products of Xiaomi can't enter Europe. The millet drone, once successfully entered Europe, will become a touchstone.

It is reported that Xiaomi had a plan for the UAV project long ago and had 33 patents. It includes the propeller structure and aircraft, shock absorbing structure, damping inertial measurement structure and aircraft.

In general, the inertial measurement system uses inertial sensors such as gyroscopes and accelerometers and an electronic computer to measure the acceleration of the carrier relative to the ground in real time to determine the position of the carrier and the relevant parameters of the Earth's gravitational field. It is flight stable. key.

The above and aircraft, aircraft body and tripod, UAV firmware upgrade patent (practical patent), remote control related patents, operation control methods and devices (control drones through mobile terminals), etc., are some important patents. At this point, it can be seen that Xiaomi has already prepared for the consumer drone market.

The significance of the millet drone is that with 33 unique patents, it breaks the doubt that Xiaomi has no core technology and only plagiarizes. Once the millet drone has succeeded in Europe, the demonstration effect on other categories of millet is self-evident.

Whether it is the millet drone or other products of Xiaomi, Xiaomi has successfully set the desire of consumers in the European market. What Xiaomi wants to do is to find a more suitable entrance and let consumers have a better experience. When this day can be achieved, Xiaomi has done more with less in Europe.

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