Live broadcast was blocked! The smart TV industry is going backwards?


Why is live software blocked? This Aliyun OS unilateral offloading of live broadcast software has attracted a lot of buzz, and it seems to have its own interest in it, because it has a so-called whitelist threshold that can determine the retention of a certain software. However, from the status quo of the industry, Ali is also a solid policy flag as a support, since last July, the SARFT has explicitly banned the live broadcaster of licensees, does not allow any live broadcast on Internet TV. The live broadcast software borrowed the blank period of the market, and still provided live TV broadcast through the edge of the game. This rapid development has won the support of users.

Due to the openness of the Android system, SARFT can directly restrict licensees, but it cannot limit the live broadcast software that can be used on mobile phones and tablets. The software is silently installed on Android TVs, which are the mainstream of Internet TV, and are hardware manufacturers. Supported. Even the major TV and box forums have a variety of strategies. Many of them are actively released by manufacturers and continue to support their products only to ensure the use of users.

It can be seen that although the policy level does not allow, a large number of live broadcast software is widely present in OTT products, especially in the box. Even if the hardware, software and users are happy, but everyone knows that this is contrary to the requirements of the radio and television, not a long-term plan. Therefore, when the blockade came again, on the surface is Aliyun OS swishing a butcher knife, in fact, is nothing more than to take advantage of the larger share of the role of the role of the thugs, behind the inevitable invisible hand of radio and television are playing a role. Everyone knows that this will be the result sooner or later. There is nothing but helplessness. The live broadcast function has become a thorn on the back of the industry, and people in it understand how painful it is.
Should Internet live broadcast be blocked? As early as last year, the broadcast television broadcasting function was suspended, and the Internet TV industry was already in a state of ecstasy. The official plan was to watch TV and still need to access the cable. At that time, everyone thought that it was under the impact of the Internet. Radio and television protected the fragile cable television network, which was a time of delay. However, because of the support of non-compliant third-party live streaming software, watching live broadcast via the Internet can continue.

Internet TV audio-visual function is mainly two aspects, one is watching live TV, and the other is built-in film and television resources. We also see hardware manufacturers such as Xiaomi, Leshi, and PPTV playing resource cards. This is nothing more than a part of the stay time from PCs and mobile phones. It is impossible to solve this problem from the essence of television. Internet TV cannot be accessed from the Internet. Looking at the channels, it is really an embarrassing thing.

In fact, for television stations of all sizes in the country, they only care about their output content. They do not care much about broadcasting. They value the coverage rate and the number of users. They have more extensive channels to broadcast and can exchange for greater commercial value. . If you follow the wishes of users and broadcast it via the Internet, the TV station will be happy to see it. However, it is still relying on the obsolete cable network and it can only remain in the status quo. In addition to TV stations covering the whole country, local stations are generally confined to the local area, and the Internet can break this boundary and allow TV stations to have more room for growth. However, closing the channels for watching TV on the Internet has turned this goal into a bubble.


The Bureau of Radio, Film, and Television of the People's Republic of China (SVA) is trying to block live broadcasts that have been broadcast through the Internet. However, it has killed all live broadcasts. It is a bit overkill and not worth the candle. For TV stations that support public finances, they should assume the functions of the media more extensively, and also need to create their own blood to create value. This is a benign operation, and it should not be because of policy factors that have affected greater development and created an irreversible situation. .

One-sided blockade of a way of viewing cannot be fundamental. Users can purchase a TV without cable and Internet, and they can receive regular live TV broadcasts, losing the significance of the policy itself. Instead of deception, it is better to open up a standardized live broadcast method and make more sense for the audiovisual platform of television.
Do not discuss blocking users just want to watch live or return to Aliyun OS forced to uninstall live broadcast, I believe Ali also has the ability to uninstall other software, but why is the live software, first, policy blessings justified; second is the user base is very large, there are enough commercial value. The countermeasures against Alibaba Cloud OS have begun to appear on the Internet. In the final analysis, users really need Internet TV live broadcast.


Due to its non-compliance, live broadcast software may also behave differently because of its interests. For example, illegal piracy of pay TV, arbitrary addition of video sources, introduction of a large number of non-compliant content, and restrictions on the playback of pornographic and pornographic content , have damaged the value of the live broadcast software itself. For this type of application, the development of more and more constraints on their own, to provide better services in order to usher in the dawn. Recently, we have also seen successful whitewashing of videos such as Tai Jie. This also provides a good demonstration for other popular live streaming software.

From the user's point of view, everyone wants to watch TV and does not care whether they choose a license holder or third-party software. It is only that the demand is urgent, and the convenience and value created by this part are self-evident. It is also an important step to activate Internet TV. Since the SARFT has suspended the Internet TV live broadcast, there have been no signs of reopening, which has also caused some changes in the development of the OTT. For a thriving industry, there will always be various problems, but how to change the situation for the competent authorities? To be sparse, we must listen to the voice of the industry and users without violating the overall principle in order to better promote the healthy development of television and boxes.

There is a wide road to go. Who would commit to a dark corner? Internet TV has broad prospects. It should not be overshadowed by some minor details. We look forward to starting internet telecasting in a reasonable way at the right time.

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