It is understood that the carat lighting brand began planning in October last year, and officially entered the major cities of the country in March this year, in a short period of six months, Kela Skeke quickly spread across the country with lightning speed. Nearly 80 specialty stores.
In the Zhejiang market, which has been in the market for less than three months, it has quietly opened 16 specialty stores, and the stores are located in major cities in Zhejiang. This move has caused quite a lot of repercussions in the industry, and it has also made reporters very curious.
In order to unveil the mystery of Kela Sike, under the guidance of its marketing director Wang Chao, the reporter came to the Klassek lighting brand store for a personal experience.
Classic comes from Founder
In the ambiguity of the winding path, in the dynamic atmosphere and mature tones, the reporter felt the reincarnation of the strong space-time tunnel in the culture and art of the lamp.
In front of a square square of the Karaoke's VI logo, Wang Chao told reporters that the word "classic" was transliterated in English. The design of the logo as a square is to show that Karaxk insists on doing things right and is upright; many small squares marked with different colors represent some dealers of Karaske, each line represents The bond of mutual trust; the different colors in the small grid, in addition to the dreamy artistic effect, also contains different humanized content rich in different market segments.
Perfection stems from the pursuit
From the appearance point of view, the style of the products displayed by Klax Silk is closely related to the trend of the consumer market, classical but not fashionable; it has a foreign design style, but does not imitate plagiarism. The whole product gives the impression that fashion and classic coexist. In particular, the designer has subtly integrated the design concept into the modern lighting products, reflecting the pursuit of modern people, integrating art and humanity. Wang Chao said that the carat silk crystal lamp products are fashionable, simple and artistic, and the decoration style is perfect, which caters to the trend of future decoration development trend and the needs of consumers. Therefore, despite the fact that the Klassek brand entered the market soon, but with its original reputation and reputation, the new and old customers who call to order are still in constant stream.
Successfully achieve three wins
The reporter learned that Daming Lighting is the general agent of the carats in Wenzhou. On the second floor of Daming Lighting, there is a display area of ​​nearly 100 square meters. The decoration is black with a background, plus gray and red embellishments, forming a stylish and elegant art space, perfectly blending the lights and decorative space. One. This has become a classic way for Carats to guide consumers to enjoy life. It is not difficult to find that the success of Klaxke is based on the common interests of manufacturers, merchants and consumers. With high-quality services, consumers are delighted by the brand; symbiosis and harmonious development make partners satisfied; while satisfying consumers and pleasing dealers, it also brings a platform for benefits and greater development.
Use the desire for beauty to create lighting charm
Wang Chao's understanding of lighting also explains the secret of the development of this industry: the charm of fashion lies in the unpredictable, but in this change, more need for an eternal and classic. The new lighting brand products can be quickly promoted and popular in the industry, not only because of its style, color is popular, but more importantly, it has to create and express a new concept, to inspire people to be better and more The desire for a sophisticated modern lifestyle.
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Carat Silk is a new brand of Dresstone and a major declaration of the transformation of Deloitte's lighting products. With 16 years of cultural heritage, Delaton has risen to become a well-known brand in the lighting industry. As the market changes, Flexon is also making appropriate adjustments to the company's strategic goals. With its unique market vision and keen capture, Delaton began to transform its crystal lamp products at the end of last year.
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