Now, Bloomberg's exclusive report said that they have already reported from inside Apple that the release date of iPhone7 is determined to be September 7, that is, there will be less than one month, and everyone can see it.
The exposure work of the new iPhone7 has gradually come to an end, and the user's attention is also declining, and Apple seems to feel a little under-represented as a direct "beneficiary" of exposure. So, Apple directly took his own store to open the knife, once again put all the eyes together, but this time it seems that Apple is a little "playing big."
Last week, Apple quietly launched a headset in its official store. It is not a big problem to say that a headset is used, but it has caused an exclamation in the industry. The earphone that Apple originally launched is a lighTIng interface headset produced by Audeze, and its price is as high as 6498 yuan! ! !
In fact, the fact that Apple canceled the 3.5mm headphone jack has gradually begun to accept for the majority of ordinary users, and those who play a few headphones (such as me) will not choose to use the mobile phone to listen to songs. However, Apple suddenly launched a headset of about 6,500 yuan, which really scared us.
The author does not agree with Apple's move to cancel the earphone hole. First: The 3.5mm rule of headsets built over the decades has been widely used in all walks of life. Even if Apple has a strong appeal, there is no way to completely change the industry rules in a short period of time. The sacrifice is only the patience and loyalty of users. Second: Even if the headphones are used while charging, the number of occurrences is small, but if it does occur, then the situation will be very embarrassing, who will give priority to the use of the jack (å’¦~~ weird), then it is bound to Lose the benefit of another feature. What exactly Apple will explain, or wait for the September conference, Cook to tell us the answer, lighTIng is the future of the industry or a short-lived.
Will there be the next generation of Apple white headphones?
Do you need a standard headset for your mobile phone? I am afraid there is no standard answer to this question. For a long time, everyone used to use the mobile phone with standard headphones, but now canceling the supplied earphones has also become a trend. For example, many domestic brands have canceled the supplied headphones and sold them separately. For the sake of profit maximization, of course, the main reason for canceling the supplied earphones is, but at the same time, it can be seen that the low-end mobile phone standard headphones are actually not popular. Many consumers throw the standard headphones and use them instead. Better quality headphones.
Since the release of the iPhone, it has been supplied with headphones, whether it is old white or new white, because the sound quality is not bad, there are many people, and the only one on the market can use the original mobile phone. The brand of headphones. New and old white headphones have been deeply rooted in people's hearts, and they are regarded as a model of random earphones. But if you cancel the 3.5mm interface and fully use the lightning headset interface, will you still have a random lightning headset?
The earpods that come with the iPhone may become a must
Compared with ordinary 3.5mm headphones, the production cost of lightning headphones is undoubtedly higher, and the requirements for earphone technology are also higher. From the existing lighting headphones, the price is not cheap. If Apple intends to come with a lightning headset, the price of the mobile phone will inevitably be much higher than before. Considering the stability of the new and old products and the acceptability of consumers, Apple still has a great possibility on the new iPhone. Cancel the random headphones, and earpods may be the last generation of random headphones we can see.
Why is the lighting headset so hot?
Recently, I saw that a certain media almost affirmed that Apple’s new iPhone will only retain the lightning interface as a headphone interface. It can release such news. It is estimated that accurate information has been obtained from informed sources. Think about the upcoming September. The release of new products, it is estimated that the foundry is now full-scale production, the confidential work is much worse than before, Apple can now say that there is no secret, the new product forecast makes people guess.
We have already discussed a lot about the topic of this lightning headset interface, then we now assume that this interface has been pinned, what impact will this have on the average consumer? I believe that most people are a bit embarrassed when they first heard the news, but with the media's further introduction to this interface and science, we gradually learned that although this interface has some shortcomings, the advantages are also very prominent. So there is nothing new in the mobile phone field that can be expected today. Switching to the lightning headset interface is a new thing that everyone is looking forward to.
As an audio medium, we have been cautious about the lightning headset interface from the beginning. Before a new thing comes out, any prediction about its results can only be a guess. However, the recent crowdfunding of a lightning interface headset from the Danish audio brand Libratone in Jingdong has provided us with an important clue to the analysis. The brand, nicknamed "Birds Audio", has only exceeded 24 million in the amount of money raised after launching this crowdfunding. The speed is staggering. The goal of this crowdfunding is to raise $1 million by September 1st, and this goal has only been achieved within an hour of starting crowdfunding. Lightning headphones are so hot! This is what we did not expect.
The actions of third-party vendors are very positive
The crowdfunding results of the bird audio show that people still have early adopters, and we also see that even if the crowdfunding 698 yuan is not a low price, people are still willing to pay for it, and the expected market price of this headset It is 1098 yuan, which is more expensive than crowdfunding price. This is hard to imagine in the past. Compared with the original earphones of mobile phones, there are always a few people who are willing to spend so much money to buy third-party headphones, but this time it is an exception.
Birdie audiolight headphones are not cheap, but consumers who want to adopt early adopters are not in the minority.
However, there is a bit of anomaly. Although Apple’s rumor of canceling the 3.5mm headphone jack is flying, there is hardly any news about Apple’s own production of the lightning interface headset. This situation is very strange, because before Apple's old white headphones replaced today's earpods, the new headphones are also a target of publicity, and today, the new iPhone will be launched, but almost no information about its supporting headphones. On the contrary, third-party manufacturers such as Bird Audio have reacted quite positively, making it impossible to see what medicines are sold in the apple gourd.
Birdie audio headphones can also have their own unique reasons, such as with active noise reduction.
In fact, before the bird audio crowdfunding, there were already lightning headphones on the market, such as Philips' M2L and Sony's 1A-DAC, both of which were headphones, which caused turmoil in the audio circle after launch. However, the market reaction is very peaceful, far from being as popular as the birdie crowdfunding lighting headphones today. It is very likely that the two headphones were launched earlier, and the concept of lightning headphones has not been fired at the time; but the birding audio headsets may have their own unique reasons, such as in-ear earphones. Designed to be smaller and with noise reduction. Of course, we do not rule out that after the release of the new iPhone, these existing lightning headphones will be rediscovered, which is very likely.
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