Dong Mingzhu: The average annual growth of Gree will reach 20 billion yuan in the future

After surrendering an excellent transcript with a 40% increase in net profit in the first three quarters, Dong Mingzhu recently released a rhetoric in an interview with Nandu. In the next five years, Gree Electric will strive to grow another 100 billion yuan to reach an annual production value of 200 billion yuan. . This means that in the next five years, Gree’s average annual growth will reach 20 billion yuan.

Dong Mingzhu, a new era of two-stage frequency conversion, said that this year's "eighteenth party" and the Central Economic Work Conference have all proposed to speed up the "urbanization" construction, which will bring opportunities. In addition, the export of self-owned brands is also a growth point. "I've always been optimistic. It's not a market. It's not a technology. There's no innovation. If you keep technology innovation, you can keep growing."

Recently, two-stage inverter compressor products independently developed by Gree Electric Appliance Co., Ltd. obtained the “International Leading Position” of the expert group. The original compression of the compressor was only one stage, and the application range of the air conditioner was generally -7 degrees Celsius to 43 degrees Celsius. After the technical innovation of compressor two-stage compression, the application range of air conditioning can be extended to -30 degrees Celsius to 54 degrees Celsius. Heat pump water heaters can also be used north of the Yangtze River in the future.

“Before we used other people’s compressors, even compressors that others eliminated, until 2005 we had our own compressors. This is a painful lesson for us. There must be a lot of investment in technology research and development.” For four years The research and development of double-stage inverter compressor technology in Dong Ming Zhu Mingzhu's view, in addition to Gree's numerous professional achievements, it means more "snow shame", "Now our technology is also the most advanced, I do not Will sell to others."

After 100 billion yuan, we still insist on specialization but Dong Mingzhu’s ambition is not limited to air conditioning. “The company will continue to specialize after Gree billion, but it will achieve diversification in the field of refrigeration.” For example, in the core of upstream components such as motors and compressors. Do more research on the technology and even extend the application of the motor to another industry.

Gree's strategy is to continue to expand product diversification on both a breadth and depth basis on the basis of specialization and enter more market segments in the air-conditioning sector.

Depth means that Gree will further tap into the value chain and develop upstream. The independent research and development of variable frequency control technology has achieved a number of core technological breakthroughs. Originally relying on imported compressors, high-frequency capacitors and other core components have now also achieved independent R&D production; in terms of breadth, apart from home air conditioning, it also develops in the entire refrigeration industry. . Gree currently has a full range of independent research and development products in the commercial field, including central air conditioning, large-scale air conditioning, refrigeration, high-speed rail air conditioning, and medical temperature control.

In addition, Gree recently upgraded and upgraded a large number of stores, attracting other brands to Gree's own channels. Crystal Hong refrigerators, water purifiers, etc. have entered the Gree store. Gree sources revealed that they also hope to introduce more world-class brands.