"My motto is to do things after being a man, and to make a lamp is like being a person. 1 This is the opening remark of Wang Jinxi, the general manager of Hong Kong's Edwin International Lighting. The words are as simple as they are, but they are meaningful!
Meet Wang Zongyi, a modern and youthful fashion atmosphere, flat head, compassionate, jeans, sports shoes, people feel strongly the personality of his body. Talking about the past experience, Mr. Wang told reporters that he had been doing real estate business before he entered the lighting industry. When he came to the ancient town to inspect the real estate market, he unexpectedly discovered the huge potential of the lighting industry. With his logic, a house needs at least five lights to decorate, and it has to be updated, so the lighting market is five times larger than the real estate market. In his eyes, no matter which line you make, you can succeed with your heart. Although I only had a short period of more than two years to talk about the lights, Mr. Wang’s words suddenly opened up, and the unique understanding of the lighting culture was completely innocent. He said that the lighting is the finishing touch for a house, the lighting can bring out the atmosphere of the whole room, but also highlight the taste of the owner. Good lighting can make the living room more luxurious, the bedroom is more welcoming, and the kitchen and bathroom are more refreshing. Therefore, as a designer of Aidelong, every time you design a lamp, you must not only integrate the simple and fashionable style, but also pursue the harmony between products and architectural decoration, constantly break through in quality, exquisite workmanship, and pursue products every time. The perfection of the details can meet the ultimate requirements of the consumer group for the exquisite life, reflecting the high-grade image of the Edlon products.
Speaking of the brand, Mr. Wang made such an explanation: "Use our love for the comfort of consumers, use our virtues in exchange for the concentricity of employees and the reassurance of customers, so that the company must be prosperous. Since the establishment of Aidelong, it has been adhering to it. This corporate philosophy focuses on the design, development and production of acrylic lighting products. Its products continue the minimalist style, filled with modern people's pursuit of fashion and fast atmosphere.
The success of any business is inseparable from quality products. Adlon's application of aluminum enhances the strength and durability of the product. Or the primary color, giving the texture of postmodernism; or electroplating, giving people a visually beautiful and fresh; or carving hollow, giving people a beautiful and refined pursuit. Mr. Wang said that the light is actually creating life. Every design comes from an inspiration. Each lamp tells a story and represents a mood. Perhaps most of the current lighting companies are still at the level of pursuing vision. Simply pursuing the matching of color lines, Edron has already imported blood into the products and incorporated feelings, so that consumers can feel the light and beauty at the same time. A kind of love and sincerity.
The industry is good at diligence. From product development and design to every processing step, Mr. Wang personally asked questions, participated in, strictly controlled quality, and resolutely only made quality products. He asked employees to continuously improve their professional skills, not to mention that they only do better. In terms of sales, Aidelong insists on taking the monopoly route, the same quality than price, the same price than quality. Based on the principle of mutual benefit and good reputation, the company has continuously expanded the sales channel of Aidelong products with good reputation, which has greatly improved sales and brand awareness.
Regarding the future prospects of the company, Mr. Wang did not carry out the vision of the industry top 500. He only hoped that the company could continue to grow. The dealers would always follow the footsteps of Edron, and the people who used the products became the loyal customers of the brand. After many years, reviewing the development process of the company will feel as beautiful as a rainbow!
In the interview, I heard that Mr. Wang said the most is "intention." Yes, from branding to making products, from being a person to being a business, as long as it is enough. I believe that along this "heart" process, Edron will build a monument, leaving a string of solid foot cherry to let us wish: Edron, more brilliant tomorrow!
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