Estimated Shipment of Smartphone Manufacturers in 2011

In 2010, Apple extended the iPhone platform hardware to the iPad and achieved good results. According to the statistics of DIGITIMES Research, it sold more than 3 million units in the first quarter of 2010, more than 4 million units in the second quarter, and more than 7 million in the third quarter. Taiwan's sales volume, the 2010 annual sales approached 15 million units, causing other smartphone makers to pay close attention.

Compared with PC makers, smart phone manufacturers have the advantage of extending the software and hardware architecture of smart phones when they launch the tablet, including operating systems, light and thin body design, and the number of parts procurement; they also include most of the consumers purchasing flat tablets. It will extend the previous experience of smart phone use and brand recognition.

The tablet products have not had a significant erosion effect on smartphones so far, and they have also enhanced the smart phone manufacturers to launch tablets and eat iPad-driven flat cakes. DIGITIMES Research pointed out that Nokia, the biggest mobile phone maker in the world today, is struggling in the high-end multi-touch smart phone market and has no plans to introduce flat-panel products for Research In Motion, HTC, or Motorola Samsung Electronics became the main player of the tablet. Hewlett-Packard (HP), which was originally to be ranked in the PC camp, was also able to use the Palm smartphone hardware and software to enter the tablet market due to the acquisition of a smartphone maker Palm.

With the smart phone manufacturers' tablet products unveiled one by one, and locked in the first quarter of 2011, it will lead the tablet into the Warring States period. Peng Jianhang estimated that in 2011, the tablet market, which includes the iPad, is expected to have a sales potential of 45 million to 70 million units.

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