Health Appliances Welcome to Explosive Growth

With the frequent exposure of air quality, water pollution and other issues, health issues have been highly valued. Healthy household appliances have gradually become popular with consumers. Various types of health appliances, such as air fresheners and water purification equipment, have entered the homes of ordinary people. , Health appliances show a spurt growth.

30% residential formaldehyde exceeded

According to Song Guangsheng, director of the National Indoor Environment and Indoor Environmental Protection Product Quality Supervision and Inspection Center, “With the rapid development of society and economy, people’s pursuit of high quality of life is continuously improving, but there is still a gap between the indoor environment and people’s health needs, given that people On average, it takes more than 80% of the time to spend indoors. Therefore, we must build a healthy indoor environment from air, water, and household appliances."

In addition to the greater impact of PM2.5 on human health, electromagnetic radiation generated by electrical appliances, as well as formaldehyde, benzene, etc., due to renovations have also become an important hidden danger of indoor environmental health. The data shows that in 2013, nearly 30% of family homes still exceeded the standard for formaldehyde, and the rate of exceeding the total volatile organic content was as high as 40%, including toluene, xylene, and others, all exceeding the standards. Previously, the sampling test conducted by the Environmental Quality Testing Center of Tsinghua University on multiple families in Beijing also showed that indoor TVOCs (total volatile organic compounds) are relatively high, and the source is mainly decoration and outdoor exhaust emissions. At the same time, the radiation of older CRT TVs is greater than that of new LCD TVs, and the radiation of older notebook computers, microwave ovens, and cell phone signals is also relatively large. Therefore, to improve the indoor environment, it is necessary not only to pay attention to the selection of environmentally-friendly materials during the decoration, but also to choose healthy household appliances in the purchase of home appliances.

Rapid growth of health appliances

According to Zhong Yikang's survey of consumers, consumers have been highly concerned about food safety, drinking water safety and air quality, with a focus on over 95%. Since 2013, healthy home appliances have ushered in an explosive development. Sales of home appliances such as cleanliness, kitchens, and health monitoring related to the environment, diet, body, and water are growing, and the line represented by JD.com is represented. The growth in healthy home appliances is much higher than offline. Taking an air purifier as an example, sales of Jingdong air purifiers will reach 1 billion yuan in 2013, and retail sales will increase by 420% year-on-year, while retail sales of related products under the line will only increase by 87.7% year-on-year. The former is nearly five times that of the latter. . Only Jingdong's sales of purifiers in Guangzhou increased by 250%, sales of water purification equipment increased by 390%, and sales of healthy appliances increased by 240%.

Song Guangsheng believes that air purifiers are effective for smog and eliminating indoor air pollution, but they remind the public to pay attention to the selection of features and types. Jingdong said that in 2014, Jingdong air purifier sales will reach at least 3 billion yuan, at least 3 times in 2013. In the future, the scale of sales of healthy home appliances will continue to expand.