At the just-concluded 2010 International Consumer Electronics Show (CES), Hisense's intelligent, networked, and environmentally-friendly "LED World" has attracted customers from all over the world. Zhou Houjian, Chairman of Hisense Group, became the first Chinese entrepreneur to be invited to give a keynote speech at the CES for 43 years. As the leading brand of flat-panel TVs, Hisense TV's “LED World†shared by the world highlights the successful transformation of Chinese manufacturing to China. This article will unveil the development path of Hisense "LED World".
The rapid growth of Hisense TV into a leading brand in the domestic color TV industry is closely related to its outstanding performance in the development of flat-panel TVs in China. Leading the opponent to launch a solid technical foundation for new products in one year to a year and a half, so that Hisense will play its leading role in the era of flat-panel TVs with accelerated technology updates.
In 2002, when flat-panel TVs were still lagging out for traditional CRT TVs, only the companies with the most focus on technology development had the most motivation and ability to find and seize this opportunity. Hisense seized the opportunity, Hisense. The technical sensitivity of TV has allowed it to quickly tap into the scale of flat-panel TVs and enter a period of rapid growth. According to the monitoring data of Beijing Zhongyi Kang Times Market Research Company, since 2004, Hisense flat-panel TV sales have won the championship for seven consecutive years.
In 2005, traditional flat-panel TVs have achieved initial development in the domestic market, and Hisense, which is deeply involved in technology development, has begun to develop LED LCD TVs. At that time, Hisense had realized that this LED LCD TV with wider color gamut, better color reproduction capability and lower power consumption than ordinary LCD TVs would be an excellent substitute for traditional LCD TVs. Hisense This has become the first color TV enterprise in the field in China.
In 2007, Hisense won the National 863 Program's key project---"Semiconductor Lighting Project" large-size LED backlight project, and became the only color TV enterprise in China that won the tender of the Electronic Information Industry Development Fund of the Ministry of Information Industry of 2007. Based on this, Hisense TV took the lead in undertaking the core technology of LED LCD module in color TV industry. In September 2007, Hisense TV officially completed the production of China's first LED LCD module production line, breaking the current situation that China's LCD modules are almost entirely dependent on foreign companies; In August 2008, Hisense successfully launched China's first batch of the world's thinnest 42-inch LED LCD TV, creating the first year of China's LED LCD TV development. Up to now, Hisense has applied for more than 50 important domestic and foreign patents in LED backlight technology, most of which are invention patents. Some key technologies have applied for European and US patents.
In September 2009, Hisense was the first to release a full-range segment of the blue media series LED LCD TV covering 19 to 55 inches. The integration of LED and network multimedia technology created the Internet era of LED LCD TVs. Hisense Blue Media LED LCD TV set LED backlight display, full HD, super solution, network multimedia, ultra-thin and other hot performances in one, won the first place in "2009 China's top ten flat-panel TV boutiques" and won The first batch of LED TV HD certification. At the end of 2009, Hisense successfully raised funds of 1.5 billion yuan, invested in LCD TV module and machine integration design and manufacturing and supporting construction projects, will build five new LED backlight production lines, laying a solid foundation for the large-scale production of LED backlight modules.
In 2009, Hisense greatly enhanced the competitiveness of LED LCD TVs through technology upgrades and scale production. At the same time, the LED price range was basically reduced to the price range of ordinary high-end LCD TVs. In 2009, Hisense TV received significant results in the popularization of LED TVs in the Chinese tablet market. Domestic and foreign brands have followed up the development and promotion of LED LCD TVs in the Chinese market.
Hisense sales data shows that LED LCD TV sales are growing at a high speed with geometric multiples. The breakthrough of core technology and the enhancement of independent research and development capabilities have enabled Hisense TV to lead the LED TV era on behalf of China Color TV.
The achievements of Hisense TV in the development of LED LCD TVs have also been widely recognized in the industry, and the standards of first-class companies are becoming a reality. In December 2009, the International Electrotechnical Commission IEC/TC110 (Flat Panel Display Technology Committee) was held in Japan. At the meeting, it was finally determined that Dr. Liu Weidong from China Hisense took the lead in drafting the international standard for LED LCD backlight specification, and Dr. Liu Weidong will also lead the drafting of the general standard for backlight display with Korean experts. The international standard for backlight series is formulated by Chinese companies. This is the first time in the field of flat panel display. This event was also rated as "2009 China flat-panel TV industry development contribution event."
In the past five years, Hisense’s technology in LED LCD TV research and development has focused on creating a “LED expert†gold sign. In the fierce competition of LED in 2009, Hisense LED LCD TV sales have occupied 30% of the market. It is reported that in 2010, Hisense's LED world will add new crystal design such as 3D technology to the "LED+ Network Multimedia Center" products. Hisense TV's product positioning for "LED experts" will also bring Chinese flat panel. More technological advances and results found.
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