In 2018, the communications industry market will usher in a major change. In particular, the fixed-line broadband market will be quite exciting. It is expected that the number of mobile subscribers will increase by 100 million. The three major operators also have their own plans.
Recently, the Ministry of Industry and Information Technology released statistics: As of the end of December 2017, the total number of fixed Internet broadband access users of the three basic telecommunications companies reached 349 million, a net increase of 51.33 million.
It is understood that the number of fixed-line broadband subscribers of China Telecom has continued to grow rapidly. In 2017, it reached 133.53 million, an increase of 10.41 million over 2016, an increase of 8.5%. China Mobile reached 1.12687 billion, with a net increase of more than 35.06 million users. China Unicom's fixed-line broadband subscribers increased by only 1.303 million to reach 76.539 million.
Moreover, from the data changes in each month: China Telecom has grown steadily except for a few months; China Unicom increased by 910,000 from January to 960,000 in December, and the net increase for the whole year was only 1.3 million, far lower than The number of new additions to China Mobile in any month.
China Mobile's fixed-line broadband subscribers in 2016 exceeded China Unicom, and in 2017 it opened the distance and approached China Telecom to directly reach the championship.
In 2018, the fixed-line broadband market will be quite exciting. When will China Mobile's subscribers exceed China Telecom? How does China Telecom hold its position? How does China Unicom narrow the gap? Of course, this is a good thing for the user.
It is reported that the communication industry market will usher in a new year of development in 2018. It is estimated that the net mobile subscribers will increase by 100 million and the household broadband will increase by 50 million.
China Mobile: Competing for users to build a digital home ecosystemThe low tariff is the killer of China Mobile.
Secondly, China Mobile has accumulated and stabilized many users by means of mobile users' bundles. For example, in 2017, China Mobile carried out a large number of broadband marketing for the user groups of the mobile phone business. Take the bundled gift as an example. As long as the monthly consumption of the user's mobile phone reaches 58 yuan, the mobile will send 20M broadband.
In 2018, the number of mobile broadband users in China is expected to reach 130 million, and the number of users of Magic Baihe and Jiajiao is expected to exceed 100 million. The number of intelligent gateway users will reach 80 million, and 200,000 broadband operators will provide thoughtful services.
Recently, China Mobile announced the bid for the successful bidding for the smart home gateway in 2018: the first batch of procurement in this public part is divided into two standard packages, and one smart home gateway model two equipment is 2,875,500 units; The intelligent home gateway model has three equipments of 86.25 million units.
In addition to the increase in home broadband users, China Mobile is committed to building a digital home ecosystem.
In 2016, China Mobile established the Digital Home Cooperation Alliance. The Digital Home Cooperation Alliance will rely on the billion-level broadband user market to coordinate more than 600,000 offline channel resources, establish a cooperative win-win mechanism, and build a new digital home ecosystem with partners. The majority of users bring new experiences in digital home life.
Nowadays, the number of members of the Digital Home Cooperation Alliance has increased from the initial 24 to 68, covering security surveillance, smart home appliances, environmental health and other fields. More than 110 smart hardware products have been connected, and an alliance has been initially established. Product library.
In 2018, it will increase to more than 100. The number of intelligent hardware products connected to the network will increase to 300, and a complete solution for hardware and service integration will be formed in the fields of security, health, energy conservation and control, and the digital home will be initially constructed. Ecosphere.
China Telecom: Converged operation 2018 target broadband increased by 25%In 2017, China Telecom upgraded its converged service to “4G Unlimited Package + 100M Guangguang+4K Tianyi HDâ€, which was widely welcomed by the market once it was launched. At present, the proportion of users who choose three and two services in broadband users is close to 50% and 80% respectively.
On this basis, China Telecom has continued to expand into the emerging business areas of the Internet, inviting wisdom for traditional communication and converged services, and using intelligent gateways, Tianyi HD set-top boxes, and smart home apps as smart living portals to accelerate the construction of a smart home ecosystem.
On December 19, 2017, China Telecom released smart home products and launched smart home products such as smart gateways, Tianyi HD set-top boxes, smart home apps, smart speakers, and intelligent BAG series to form a smart family product group.
At the meeting, Lu Pin, deputy general manager of China Telecom Marketing Department, introduced China Telecom through Tianyi Gateway, Tianyi HD Set-top Box and Smart Home APP as the smart home solutions for the three entrances of smart life, with intelligent networking, Tianyi HD, and family cloud. Based on video call, smart home, smart speaker and other services, it forms an ecological closed loop, and serves customers with richer services and diversified terminals to meet the most basic, most demanding and high-frequency needs of users, and accelerate the construction of a smart family ecosystem.
At present, the Smart Home Industry Alliance led by China Telecom has attracted 170 partners including Huawei and Xiaomi to join in to promote home entertainment and smart home consumption upgrades. The converged operation has brought more than 100 million smart home users to China Telecom, and has injected strong competitiveness into the broadband business.
Just last month, at the 9th General Assembly of China Telecom Terminal Industry Alliance, China Telecom released a new strategic goal in 2018: 208% for mobile users, 25% for broadband, and 65 million for smart homes in 2018.
China Unicom: How to ensure that users do not loseAs mentioned at the beginning, China Unicom is facing the impact of China's mobile broadband price. In 2017, China Unicom's broadband development was unfavorable.
The changes and impacts of the personnel organization brought about by the mixed reforms and the full development of 4G have all dispersed the energy of developing broadband.
Despite this, China Unicom has achieved a broadband penetration rate of more than 20M, and the major cities have increased to more than 50M. All users with speed-up conditions are free to speed up; the rate of broadband main push products is greatly increased, and the main push rate is increased to over 50M. Up to 100M or more.
However, in early December 2017, China Unicom launched “Wangka Broadbandâ€, which has not yet been rolled out on a large scale, but it “rejects monthly fee, refuses box fee, refuses TV fee, only 1 yuan per day, no need to spend money†The slogan shows China Unicom's determination to recapture users. And "Wangka + Wangka Broadband" is similar to China Mobile's "mobile + broadband" bundle marketing.
In addition, China Unicom is more eye-catching in the field of home Internet, mainly promoting high-bandwidth content and application products led by video, driving user bandwidth upgrade; using smart home as a starting point, comprehensively deploying home smart gateway, providing full service for home customers , scene application solutions; promote broadband, video, applications and other home Internet convergence products to promote mutual development.
In terms of experience, China Unicom is the first in the industry to propose "dual-channel", providing two independent network bearers for IPTV services and broadband Internet access. The bandwidths are independent of each other and the rates do not interfere with each other, which can ensure the quality of IPTV HD video. At the same time, it can ensure the smooth experience of the Internet. Effectively solves the phenomenon of network catastrophic phenomenon that occurs when a family watches videos, plays games, and downloads.
Switcher,Video Switcher,Camera Switcher,Live Stream Switcher
Dongguan Tuojun Electronic Technology Co., Ltd , https://www.fibercablessupplier.com