Intel announces the establishment of VR Studio to focus on sports entertainment content

The Intel Developer Forum opened in San Francisco. Following the heavy news with Microsoft, ARM and the launch of the Alloy Project, the company’s CEO Brian Krzanich announced that it will establish a studio in Hollywood to focus on creating 360-degree panoramic sports and entertainment VR experiences.

The studio will be based on Intel’s 360-degree playback technology, which was previously used in the NBA Finals live broadcasts, where the frozen screens and rotational movement perspectives used to present the audience with a 360-degree game without dead ends. And to achieve this requires dozens of cameras and a large number of Intel servers for real-time processing.

Intel hopes that this technology will enable viewers to watch games and performances in a 360-degree, dead-end corner in future converged reality experiences. Krzanich said that users will be immersed in animated games, such as watching the game behind the goalkeeper.

“The entire venue is digital,” Krzanich said. “We can provide technology to make you a director of a converged reality experience. And our idea is to push our technology to the extreme, to understand how it applies to content production, and to re Define it."

The studio is named Intel Tech Experience Labs, but this is not a mature television or movie studio. It just helps people use Intel technology to create a fusion reality experience.

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