iQiyi 150 million shares in Skyworth, video site started living room battle

On September 13th, at the "AiGenesis - iQiyi & Skyworth Strategic Cooperation Conference" held in Beijing, iQiyi and Skyworth Group jointly announced that the two parties will jointly launch the entertainment ecology of the living room from capital to VIP member services, etc. In-depth cooperation. This time, iQiyi has invested 150 million yuan to open shares in Coocaa, holding a 5% stake. This is also the first time that Iqiyi has invested in terminal manufacturing brands, aiming to provide tens of millions of Chinese families with a pan-entertainment ecosystem experience based on Internet TV. Cool Sky is an Internet TV brand that Skyworth is promoting. Starting from the next fiscal year, Skyworth’s Internet TV will use the Galaxy Internet TV integrated broadcast control platform to pre-set VIP member services and related content, allowing direct viewing of idols like Idol and Lao Jiumen. Play content.


Sun Dongwen, president of Skyworth Group Co., Ltd., revealed that currently there are nearly 40 million new Internet TVs in China, of which a quarter are from Skyworth. The number of Internet TV terminals activated by the brand exceeded 17.5 million, and the number of active terminals per week reached 8.28 million. There are 6.52 million active users. This growth rate is still rising at a rate of 30,000-40,000 per day. Yang Weidong stated that "Chuangwei chooses iQiyi as a strategic partner and complement each other's strengths. On the one hand, the number of Skyworth smart TV users is increasing day by day, and more content needs to be provided to consumers. On the other hand, iQiyi needs to rely on the promotion of smart TV platforms. In order to obtain more markets.” According to iResearch data, in July 2016, iQiyi PC users reached 360 million, which was APP monthly users reached 330 million, and is the third largest mobile phone application in the country. As of June 1, 2016, the number of effective IVP VIP members has exceeded 20 million.


In 2013, iQIYI cooperated with TCL to launch TV+ Internet TV. In addition, iQIYI has also received investment from Xiaomi and announced that Xiaomi TV and mobile phone will become the priority content distribution channels of iQiyi. Not long ago, Skyworth and Mango TV reached a strategic cooperation to jointly develop Internet TV business. According to Gong Yu, the three websites with the strongest content did not do hardware, and the six vendors with the strongest hardware did not do content. Everyone has his own strengths, just for the two sides to create space for cooperation. The two industries should be open, many-to-many relationships. Previously, the cooperation between iQIYI and millet TV, TCL and other manufacturers will not hinder the cooperation between Skyworth and Mango TV. Users get a high-quality experience in the terminal, which will eventually be reflected in the purchase of the voting behavior. In addition, Gong Yu also stated that the industry has seen some squid in the past two years. Although its market share is still not comparable to that of traditional terminal manufacturers, his model, his impact, and his influence are positive and negative. The influence is far-reaching for this industry. "I disagree with the notion that hardware should not make money and hardware should be zero-profit. Hardware should earn the money it should earn, and software and services should also earn its own money. But because of the laws of the Internet, let us both The industry is now getting closer and closer.” He also frankly stated that the squid has become a big shark and he hopes to "kill" the squid through complementary cooperation with the outside world.


Skyworth needs iQiyi's film and television content to enrich the Internet TV's resource library and make its TV more attractive. Through cooperation with Skyworth, iQiyi hopes to acquire more VIP users. The future vision of both parties will also include the integration of traffic resources for PCs, mobile and living room television, and more cooperation within the company, including advertising sales. “TV screens are the center of home entertainment and need to focus on their respective advantages with high-quality partners to guide the market to upgrade.” Gong Yu believes that the video industry has experienced more than ten years of stifle, and the market pattern has gradually become clear in the past two years. After the era of competition, but the competition did not cut, but the way of competition changed. It was originally a lack of logic and law. Now that the remaining giants have their own advantages and characteristics, this post-competition era will continue for a long time. “TV screen is an important carrier for family entertainment, and it is the center of family entertainment. It needs iQIYI and high-quality partners to concentrate their respective advantages and guide the market to upgrade.” After talking about the characteristics of the post-competition era, Gong Yu felt that the first was original content. "Whether it is a drama or a program, or an animation or other form, we must have our own original and production capabilities. This is the most crucial." The second technical product innovation, the third point is the capital, the most core Or a team. Although the entire industry is facing losses, losses do not represent shortages. “IQI is no longer a simple video website. It is a collection of upstream and downstream collection platforms. From the perspective of information flow, upstream is content and downstream is various terminals. From an ecological point of view, vertical depth strategic cooperation is the direction of industrial development. The future of smart TVs requires an open and endless ecosystem." Gong Yu finally said.


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

PCB Fuse Holder

Pcb Fuse,Fuse Holder Pcb Mount,Circuit Board Fuse Holder,Blade Fuse Holder Pcb Mount

Dongguan Andu Electronic Co., Ltd. , https://www.autoido.com

This entry was posted in on