Japan Home Appliance Chain Stores Closes Two Chinese Stores

Yamada Denki, the largest home appliance chain store in Japan, has entered the Chinese market for more than two years and two of its three stores have already closed. According to the Japanese News Network on June 6, Yamada admitted that the Tianjin store will be closed by the end of June. From the 1st, Yamada Tianjin Store has begun clearance sale.

In May 2013, Yamada Denki announced the closure of the Nanjing store, which meant that the company’s plans to enter China had failed. According to market analysts, Yamada Denki's store business model was inferior to the Chinese local home appliance store and online store that sold at a low price such as Jingdong. Therefore, the operating cost was high, making the product unable to gain an advantage in price and appearing to open stores. Loss" dilemma.

Yamada Motor entered the Chinese market in 2010 and opened its first store in Shenyang.

In addition, according to Record Japan News Network, Yamada Denki, an electronics sales store opened in Tianjin, will be closed at the end of June. Prior to this, Yamada Denki was located in Nanjing, Jiangsu Province. Nanjing Branch Store just closed its store on May 31.

According to reports, "Amada Tianjin Store" has already started to implement closed-shop promotion. The business hours will be ended at the end of June, and after-shopping after-sales maintenance and other services will continue.

It is understood that Yamada Electric first opened China No. 1 shop in Shenyang City, Liaoning Province, China in 2010, and opened stores in Tianjin and Nanjing respectively. Yamada Denki recently withdrew from the Nanjing market, and this time it closed its store in Tianjin. Yamada's route in China seems to be facing a complete retreat.