"2010 can be called "the first year of LED lighting," Jia Qiang, chairman of Xiamen Donglin Electronics Co., Ltd. said in an exclusive interview with this reporter, "LED lighting is almost a blowout development in this year, globally. The LED lighting industry has rapidly formed a scale. At the same time, the production cost of LED lighting products has also dropped greatly. It is understood that the final selling price of LED lighting in the second half of 2010 is only about 30%. â€
It is reported that the global LED lighting market continues to grow due to the energy crisis and the increasing awareness of energy conservation and environmental protection. Because the LED industry integrates technology and capital intensively, the EU, the United States, Japan, South Korea and Taiwan Province of China are constantly increasing investment, guiding research institutions and enterprises to focus on research and development of high-end LED technology and new products, and to seize the technology of the LED lighting industry. Commanding heights.
LED is "full force" to capture the lighting industry
According to research data, because LED is a cold light source, semiconductor lighting itself has no pollution to the environment. Compared with incandescent lamps and fluorescent lamps, the power saving efficiency can reach more than 70%. At the same brightness, the power consumption is only 1/10 of that of an ordinary incandescent lamp and 1/2 of a fluorescent tube. If we replace 50% of our current traditional lighting fixtures with LEDs, the annual electricity saved in China is equivalent to the sum of the power generation of a Three Gorges Power Station, and its energy-saving benefits are considerable.
From the situation observed by reporters in the relevant market, the demand for LED lighting has been increasing. Especially after the product technology research and development results have been born in recent years, the overall product cost has also declined to a certain extent, and the luminous efficiency has also improved. This makes LED lighting gradually have the power to appear in the main lighting field. There are more and more replacement lamps and lamps using LEDs as light sources.
Nowadays, the LED indoor lighting market has great potential, and various forms of LED lights have appeared on the market. For example, in October Donglin Electronics participated in the international lighting exhibition in Hong Kong. At this exhibition, if there is no LED energy-saving lamp in a lighting booth, there is almost no customer to see it. Jia Qiang told reporters that LED lighting now has a very large development prospect, because it has great market potential both in terms of technological progress and cost.
At present, the development of LED lighting has become one of the major power-saving industries in many countries. In 2007, Australia introduced the first ban on the use of incandescent lamps. The EU also passed regulations on the elimination of incandescent lamps in March 2009. .
Relevant organizations predict that LED bulb shipments will increase significantly, and the output value is estimated to be as high as about 8 billion US dollars. In terms of output value, the global LED lighting market will penetrate 10% in 2011. The agency also pointed out that after 2012, LED manufacturers began to focus on the general lighting market, many countries began to replace LED street lights and LED lighting, in the impact of factors such as annual price decline of 30%, the global LED lighting output value penetration in 2013 The rate will be further increased to nearly 20%.
"In the next two years, LED lighting will inevitably develop rapidly. However, due to the current overheating of LED lighting, the perception of consumers may be misled, and the expectations for LEDs are too high. So I predict that LEDs In the future development, there will be two stages, that is, from the beginning of the explosive growth period, and finally to the rational and steady growth stage." Jia Qiang said.
4th generation and half technology, maybe we can do it.
Donglin Electronics has entered the traditional energy-saving lamp industry since 1995. Later, since the development of LED lighting was found to be very good, in 2006, the development and production of LED energy-saving lamps began.
“When we first entered the LED lighting industry, we found that almost all of the core technologies of LED lighting were in the hands of foreign companies. So we came up with the idea of ​​developing our own core technology and owning our own intellectual property in the field of LED lighting. Donglin Electronics started research and development of LED lighting technology from the new technology of OLED. As one of the important technology branches, OLED technology has a very large development space. At present, there are many companies in China that are engaged in research and development of this technology. But basically in the field of display. Donglin Electronics is the first and only company in China to develop OLED lighting technology." Jia Qiang told reporters in an interview.
Now it seems that the explosive growth of the world LED industry is an unquestionable fact. In the face of huge market opportunities, the world's major LED companies are stepping up research and development, new technologies continue to make breakthroughs, LED lighting technology innovation The pace is constantly accelerating. At present, the LED lighting industry has formed a three-legged industrial distribution and competition pattern dominated by the three regions of the United States, Asia and Europe.
The five giants such as Nichia, Toyota Synthetic, Cree, Philips and Osram have monopolized the high-end products market. They use their innovative advantages in new products and new technologies, mainly engaged in the production of high value-added products. These five major companies have their own characteristics in product technology. Nichia and Toyota Synthetic have an important position in the development of LED, and have formed a complete industrial chain of LEDs. Among them, Nichia Corporation first produced blue light chips in 1994, and It has a monopoly advantage in the patented technology of sapphire substrate technology. American Cree Company has formed a complete LED industrial chain on the silicon carbide substrate technology route, and has a monopoly advantage in patent technology. American Lumileds (Philips Lumens) is focused on the development of high-power LEDs, and is strong in the field of white light lighting. Germany's Osram has advantages in thin film chips and phosphors.
However, China, as the world's largest LED manufacturing country, does not currently have a complete LED lighting production line. Jia Qiang regrettly told reporters, "Now, Chinese companies are only a low-end producer in the industrial chain. Although the government at all levels is very supportive of LED lighting, in terms of LED core technology equipment, there is no delay in China. Breakthrough, this is a big technical constraint."
At present, there are only two manufacturers of technical equipment for producing LED energy-saving lamp chips, one in Europe and one in the United States. Most of China's lighting companies are currently working indirectly for foreign companies. The government's promotion of the production and use of LED energy-saving lamps is actually driving their production because all the chips are purchased from them. There is no complete industrial chain in China, and there is no core equipment, which is the biggest potential shortage in technology. Jia Qiang said.
In 2001, when the EU implemented anti-dumping on energy-saving lamps in China, Donglin Electronics was the only company in China that actively responded to the lawsuit. During the eight years of the lawsuit, Donglin Electronics had been actively responding and finally won.
However, during the interview, Jia Qiang, the first person in the lighting industry to anti-dumping, was worried. He believed that in the near future, the world would form a technical patent barrier against China. How do you deal with this? Jia Qiang said that in the future, if a product is sold to Japan, the other party must require your chip to be produced in Japan, otherwise it will not let you export.
"China can't be a low-end producer. If you want a technological breakthrough to achieve technological leadership, you must first have this desire and philosophy. To develop core technologies and form national brands, you must work hard. This requires a lot of capital investment, maybe The possibility of success is not great, but if Chinese companies can work like this, the possibility of success is great." Jia Qiang said.
The first four generations of technology in the lighting industry have little to do with us. The current OLED is a 4th and a half generation lighting technology. At this stage, we are likely to have our own leading core technology. Now Donglin Electronics' OLED R&D technology has been included in the national “863†plan, but in the long run, there is still a long way to go before OLED lighting can realize commercial profits.
"This is not a matter of making money, but we have to do it." Jia Qiang said.
Industry standards need to be formulated as soon as possible
Standards have always been one of the hot topics in the LED industry. The lack of standards and standard lag have always been the bottleneck in the development of the LED industry. In 2010, national and industry standards for LEDs were intensively introduced, but it still takes time to test whether these standards can truly become guidelines for guiding production.
It is undeniable that the introduction of LED lighting standards in China is indeed slow, and the reasons are manifold. LED belongs to the traditional electronic components industry, also belongs to the optical and optoelectronic industry. When it comes to lighting, LED also involves lighting industry and light source industry. From the standard setting, since LEDs span multiple industries, it requires multi-party communication and coordination in the formulation of standards power and responsibility. In addition, because LED lighting is a new technology, professional committees in the traditional industry do not know much about it. China lacks companies with large enough volume and sufficient influence on the industry, which adds a little extra to the standard. Difficulty. In addition, LED technology is not a mature technology, its technology is not stereotyped, technology development changes rapidly, and it also brings certain difficulties to the formulation of standards.
Many experts said that with the in-depth development of economic globalization and the increasingly fierce competition in the international market, the role and status of standards have become increasingly prominent. Standard competition has become a form of competition after product competition and brand competition, which has a deeper level, higher level and greater influence. For the LED industry, it is imperative to introduce and issue national standards as soon as possible, implement standard strategies, promote technological advancement of enterprises, enhance corporate competitiveness, and promote the healthy and orderly development of the LED industry.
However, Jia Qiang expressed his understanding of this issue. He told reporters that the slogan of Donglin Electronics is "the life of the lamp determines the life of the company." More than a decade ago, when Donglin Electronics began to produce traditional energy-saving lamps, the introduction of relevant government standards and standards was a lot late, causing many people to think that energy-saving lamps were not cost-effective and have a short life span. But in the end, the development of the energy-saving lamp market has entered a stage of smooth and rapid. Now China's LED lighting industry has just started, and it faces the same problem. Consumers believe that LED lighting products are not cost-effective, which requires the government to regulate and also the self-discipline of the company itself. The standard for traditional energy-saving lamps was also introduced after more than a decade of industry development.
In the past two years, various countries and regions in the United States, Europe and Asia have actively implemented semiconductor lighting development plans, and even upgraded the semiconductor lighting industry to national strategic heights for system deployment, such as the US Semiconductor Lighting National Research Project and Solid State Lighting (SSL). ) Research and Development Program", European "Rainbow Project", Japan "21st Century Lighting" Program, Korea "Photonics Industry Branch - GaN Semiconductor Luminescence Program".
Recently, the first LED lighting product demonstration project implemented by the Chinese government was officially launched. The National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Transport and 28 companies producing semiconductor (LED) lighting products signed a bidding agreement for LED lighting products. These companies will participate in the tender for 50 LED lighting product demonstration projects organized by the local government in 2011. According to the person from the National Development and Reform Commission, the products of 28 short-listed enterprises include LED road/tunnel light, LED downlight, and reflective self-ballasted LED light. The bidding is based on product quality, price and comprehensive strength of the enterprise. The bidding price of the winning bidder is on average 40% lower than the market retail price.
"Now, the government's bidding for LED lighting products has played a very good guiding and regulating role in the development direction of the industry, and has also promoted the upgrading and standardization of the entire industry standard. Donglin Electronics will benefit from being one of the winning bidders. Shallow. However, now the government should also see the conflict of interest between local LED lighting companies and foreign companies. On the basis of taking into account the principles of the WTO, it is necessary to provide more guidance and assistance to local enterprises." Jia Qiang said.
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