A few days ago, Foxconn’s Sharptek Display Co., Ltd. officially started construction of its 10.5-generation 8K panel production line in Zengcheng, Guangzhou. On the other hand, there is news that Sharp Corporation is planning to expand the amount of investment to 100 billion yen (60.6 billion yuan) to manufacture OLED display for Apple's next series of iPhones.
Left-handed 8K, right-hand OLED, on the display screen, what is Foxconn's attitude towards Sharp's panel layout?
OLED is definitely not the mainstream of Sharp's large screen layout
Yesterday, when Chen Zhenuo, vice president of Foxconn, accepted an interview with the China Power Network reporter, he clearly stated that "Sharp's focus is still on 8K, because we think 8K is the future."
“OLEDs (applied on large screens) are naturally confined and will fade over time. Unless TVs are replaced like mobile phones for 2 years, or after enhanced televisions are used for 3-4 years, Chinese consumers are accustomed to the use of ordinary television is still 5-6 years." Chen Zhenguo also judged that because OLED technology is very limited, 3 years after the OLED's share no matter how saturated it will not exceed 10%, so OLED is definitely not a big screen Sharp The mainstream of the layout.
In contrast, 8K, Japan’s NHK TV station has planned to begin broadcasting 8K programs on the BS satellite channel in 2018, and it will be popularized in the 2020 Tokyo Olympic Games. Sony of Japan also plans to put 8K TV on the market by 2020. This makes Sharp's confidence in 8K TV greatly increased.
Therefore, Chen Zhenguo believes that with the opportunity of the 2020 Tokyo Olympics, 8K TV will rise to a market standard. Foxconn and Sharp will focus on the infrastructure construction of the entire broadcast including 8K content production and equipment production. From an application perspective, 8K is not limited to televisions. Chen Zhenguo said that 8K is widely used in medical and security applications. “We did a demonstration of medical applications at the Zengcheng factory, a surgical line that was invisible to the naked eye, but it was clearly seen on our Sharp 8K TV. If we can miniaturize the 8K technology, we will use it in the medical field. Very broad."
Of course, on screen technology, Sharp will still deploy OLEDs, including Sharp's unparalleled global IGZO borderless display technology. In addition, Chen Zhenguo revealed that Sharp will launch two new display technologies in the next two years.
Foxconn began to do branding and marketing, and Sharp should return to glory
Now, Sharp has become a brand that Foxconn has vigorously marketed. Gou’s goal is to “return Sharp's brand king and return to gloryâ€.
In April last year, Gou and several high-level officials held a press conference in Osaka, Japan, promising: 1. To use the resources of the entire Foxconn Group to continuously invest in the development and application of cutting-edge technologies such as 8K panels, the Internet, and clean energy; The commercialization and marketization of these research and development achievements; 3, is to return Sharp to glory.
Foxconn's entire product range includes smart homes, smart offices, and smart factories. For Foxconn’s new claims, Terry Guo proposed a new IIDM business model. I is an innovation. The second I is vertically integrated. It integrates all important key components vertically, allowing the entire cost advantage to be fully displayed, as well as technology, fashion sense, high-tech design and manufacturing, and finally, strengthening Foxconn. Marketing capability, this is the future direction of the entire Foxconn Group.
It can be understood as follows: "In the past, Foxconn had done terminal OEM, but in the future, we have a brand, we need to build a brand, and we need to strengthen marketing capabilities," Chen Zhenguo further explained. "In the past, Sharp's technology was not packaged and publicized. The outside world may If you don’t understand it, now we’ll come to China and we’ll have grounding gas. We’ll start marketing promotion and let Sharp's technology communicate with you in a language that people understand.â€
Therefore, in terms of channel layout, Foxconn is a multi-brand and multi-channel distribution, including the traditional national chain. It also cooperates with local regional chains and wife and wife shops, and does not rule out cooperation with other brands' existing channels, which is similar to Chinese brand practices. Online and offline have to go.
The reason why Foxconn began to make a big move to do branding and marketing, the outside world believes that because Sharp has advanced research and development technology and brand, these are the most scarce Foxconn, as long as the restoration of Sharp's leading position in TV and panel, you can let Foxconn Add hundreds of billions of additional business. Terry Gou also set Sharp TV sales targets: 2017 and 2018 Sharp TV sales target to reach 10 million units and 20 million units respectively.
Chen Zhenguo also said that not only Sharp, Foxconn hope that in the future there will be more brands to cooperate and join. In the words of Gou Ming-ming, “Where there is a business, we do it, where do we have customers and where do we serve?â€
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Left-handed 8K, right-hand OLED, on the display screen, what is Foxconn's attitude towards Sharp's panel layout?
Foxconn Vice President Chen Zhenguo
OLED is definitely not the mainstream of Sharp's large screen layout
Yesterday, when Chen Zhenuo, vice president of Foxconn, accepted an interview with the China Power Network reporter, he clearly stated that "Sharp's focus is still on 8K, because we think 8K is the future."
“OLEDs (applied on large screens) are naturally confined and will fade over time. Unless TVs are replaced like mobile phones for 2 years, or after enhanced televisions are used for 3-4 years, Chinese consumers are accustomed to the use of ordinary television is still 5-6 years." Chen Zhenguo also judged that because OLED technology is very limited, 3 years after the OLED's share no matter how saturated it will not exceed 10%, so OLED is definitely not a big screen Sharp The mainstream of the layout.
In contrast, 8K, Japan’s NHK TV station has planned to begin broadcasting 8K programs on the BS satellite channel in 2018, and it will be popularized in the 2020 Tokyo Olympic Games. Sony of Japan also plans to put 8K TV on the market by 2020. This makes Sharp's confidence in 8K TV greatly increased.
Therefore, Chen Zhenguo believes that with the opportunity of the 2020 Tokyo Olympics, 8K TV will rise to a market standard. Foxconn and Sharp will focus on the infrastructure construction of the entire broadcast including 8K content production and equipment production. From an application perspective, 8K is not limited to televisions. Chen Zhenguo said that 8K is widely used in medical and security applications. “We did a demonstration of medical applications at the Zengcheng factory, a surgical line that was invisible to the naked eye, but it was clearly seen on our Sharp 8K TV. If we can miniaturize the 8K technology, we will use it in the medical field. Very broad."
Of course, on screen technology, Sharp will still deploy OLEDs, including Sharp's unparalleled global IGZO borderless display technology. In addition, Chen Zhenguo revealed that Sharp will launch two new display technologies in the next two years.
Foxconn began to do branding and marketing, and Sharp should return to glory
Now, Sharp has become a brand that Foxconn has vigorously marketed. Gou’s goal is to “return Sharp's brand king and return to gloryâ€.
In April last year, Gou and several high-level officials held a press conference in Osaka, Japan, promising: 1. To use the resources of the entire Foxconn Group to continuously invest in the development and application of cutting-edge technologies such as 8K panels, the Internet, and clean energy; The commercialization and marketization of these research and development achievements; 3, is to return Sharp to glory.
Foxconn's entire product range includes smart homes, smart offices, and smart factories. For Foxconn’s new claims, Terry Guo proposed a new IIDM business model. I is an innovation. The second I is vertically integrated. It integrates all important key components vertically, allowing the entire cost advantage to be fully displayed, as well as technology, fashion sense, high-tech design and manufacturing, and finally, strengthening Foxconn. Marketing capability, this is the future direction of the entire Foxconn Group.
It can be understood as follows: "In the past, Foxconn had done terminal OEM, but in the future, we have a brand, we need to build a brand, and we need to strengthen marketing capabilities," Chen Zhenguo further explained. "In the past, Sharp's technology was not packaged and publicized. The outside world may If you don’t understand it, now we’ll come to China and we’ll have grounding gas. We’ll start marketing promotion and let Sharp's technology communicate with you in a language that people understand.â€
Therefore, in terms of channel layout, Foxconn is a multi-brand and multi-channel distribution, including the traditional national chain. It also cooperates with local regional chains and wife and wife shops, and does not rule out cooperation with other brands' existing channels, which is similar to Chinese brand practices. Online and offline have to go.
The reason why Foxconn began to make a big move to do branding and marketing, the outside world believes that because Sharp has advanced research and development technology and brand, these are the most scarce Foxconn, as long as the restoration of Sharp's leading position in TV and panel, you can let Foxconn Add hundreds of billions of additional business. Terry Gou also set Sharp TV sales targets: 2017 and 2018 Sharp TV sales target to reach 10 million units and 20 million units respectively.
Chen Zhenguo also said that not only Sharp, Foxconn hope that in the future there will be more brands to cooperate and join. In the words of Gou Ming-ming, “Where there is a business, we do it, where do we have customers and where do we serve?â€
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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