Product quality is the lifeline of a product and even a brand, and Midea refrigerators know this well. Under the empowerment of the Group, it has devoted itself to intelligent preservation and opened the "Intelligent Preservation Era". This year, Midea refrigerators have entered the era of intelligent preservation, and the preservation ability and quality of products have been upgraded.
The product quality is good, and the sales volume and word of mouth are the best proofs. In the past two festivals, the sales volume of Midea's smart fresh-keeping refrigerators continued to be at the forefront of the smart refrigerator market, and the sales of Midea's high-end refrigerators (6000+) increased by 22% year-on-year. , the sales of microcrystalline series products accounted for 13% of the total sales of Midea refrigerators.
"The vegetables are kept fresh in my refrigerator for 7 days." ——Excerpts from users of Midea smart fresh-keeping refrigerators
Refrigerator is a household appliance that is frequently used in daily life and is related to the diet of the whole family. When consumers choose, they pay special attention to preservation and product quality. At present, consumers' requirements for freshness have changed from not bad to original freshness. Through in-depth research on consumers, Midea refrigerators understand the pain points of users, and continue to conduct in-depth research on the preservation of ingredients. The commonly used ingredients in users' homes include 25 kinds of fish, 17 kinds of meat, 5 kinds of poultry, 44 kinds of fruits, and fruit stems. 60 kinds, 22 kinds of dry food and other nearly 200 kinds of ingredients, carry out 5-dimensional in-depth research from temperature, humidity, gas, light and nutritional value, through artificial intelligence, completely bid farewell to the traditional mechanical preservation mode, with intelligent identification - cloud data - Intelligent algorithm - the intelligently controlled smart preservation mode of Midea refrigerators, and redefines a new standard for intelligent preservation research.
Midea refrigerators have made a number of breakthroughs in preservation technology in the past two years. From the previous interview on temperature and humidity precise control technology, to the beginning of 2018, the "Microcrystalline One Week Fresh" technology, which successfully solved the industry's meat preservation problems, made its world premiere and officially launched intelligent preservation. era. On June 12, 2018, Midea's Microcrystalline series refrigerators were launched globally, with a high-end layout at a price of 13,999-34,999 yuan, targeting social elites and urban white-collar workers, and occupying a strong position in the smart preservation field and smart refrigerator market. Midea Refrigerator's confidence in Microcrystalline series refrigerators. The Midea smart fresh-keeping refrigerator BCD-630WKGPZV equipped with this technology has also won four awards: the German Red Dot Award, the April Award, the Good Product Award and the Golden Choice Award for its excellent product concept and stylish design.
"The first refrigerator was beautiful. It took 6 years to use it. I had a child at home, and it was replaced by a smart and super large space." ——Excerpts from users of Midea smart fresh-keeping refrigerators
The gold cup and the silver cup are not as good as the word of mouth of consumers. Midea refrigerators have concentrated on absorbing user feedback, constantly iterating and upgrading technology and products, and the quality is getting better and better. The repurchase and sales of consumers are the best proof. In mid-September 2018, the sales volume of Midea's smart fresh-keeping refrigerator microcrystalline series officially exceeded 10,000 units, and the total sales exceeded 100 million yuan. It has led the era of intelligent fresh-keeping with outstanding achievements.
During the two-day promotion period, Midea Refrigerator launched a 183-day quality commitment for Microcrystalline series refrigerators, "if it is not fresh, return it". The return period of up to 183 days has refreshed the industry return policy standard. Let consumers buy with confidence and experience the smart and fresh life brought by Midea's smart fresh-keeping refrigerators. This is also the excellent performance of Midea refrigerator product quality and preservation ability.
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