"Human-machine interface solves four key problems: first, interface, touch screen chip and various sensors, the latter contains a touch screen sensor, the voice sensor is a microphone; second, the local processing of voice, usually with an independent Hardware devices or chips to handle. Human-computer interaction itself requires anti-counterfeiting functions. The wake-up of voice devices must be filtered to noise, noise reduction and echo processing, which requires a local hardware processing. Effective voice judgment is very critical. The optimization has achieved breakthroughs in recent years. Third, the processing of voice is also divided into two schemes, one is local processing and the other is cloud processing. The fourth voice processing should be connected with the main system, for example, the smart microphone has a chip, To deal with sound, many companies in the smart home IoT field do not have such technology and accumulation, which requires SynapTIcs to provide a complete solution.†On June 27th, SynapTIcs, the world's leading developer of human-computer interaction solutions, was held in Shenzhen. At the media meeting, Lu Bing, general manager of SynapTIcs China, said.
As one of the world's largest design and manufacturing companies for human-machine interface interactive development solutions for mobile computing, communications and entertainment devices, SynapTIcs announced the transformation of its corporate strategy to transform its leader in consumer Internet of Things human-machine interfaces. In the mobile phone and PC human interface market, which entered a slow growth trend in 2017, Synaptics acquired two top technology companies in the audio and video field to expand into the growth potential consumer Internet of Things market.
Figure 1: Demand for human-machine interface technology for laptops, smartphones, and consumer Internet of things
According to the latest report from well-known research institute IHS, the market size of consumer Internet of Things will grow from 1.75 billion US dollars in 2016 to 2.69 billion US dollars in 2020. "With the advancement of the Internet of Things interface and standard protocol interconnection, we estimate that the outbreak of consumer Internet of things will be 2020." Lu Bing said.
Figure 2: Lu Bing, General Manager of Synaptics China
Figure 3: Growth Trends of Consumer Internet of Things
Lu Bing said, "Synaptics has a leading position in the global touch market and fingerprint identification market, adding voice and video technology. Our technology in the human-machine interface is more full. In the future, in the era of consumer Internet of things, Synaptic has the confidence and strength to become The leader of the human-machine interface."
Synaptics' acquisition of two companies brings four benefits
In June 2017, Synaptics announced the acquisition of Conexant (Conexant Systems) and Marvell (Mega Electronics) multimedia services, with a total of $395 million in cash and 726,666 Conexant common stock.
"Conexant Systems is the world leader in voice and audio processing technology, providing advanced voice solutions with far-field audio solutions that support long-distance voice calls, thus enabling home voice assistants to become more prevalent Lu Bing said, "Marvell's Multimedia Solutions Group focuses on video and audio processing, and its technology in OTT and set-top box video processing is a global leader."
Synaptics' strong business growth stems from years of technological innovation and forward-looking strategic acquisitions. Synaptics' annual technology R&D investment is up to 20% of operating income. The acquisition in the past six months has not only consolidated Synaptics' leadership in global touch and fingerprinting, but also added a leading position in voice and video technology to Synaptics.
Enter the smart home field. "These two acquisitions have helped us quickly enter the smart home space. Synaptics' revenue was mainly derived from the mobile phone and PC human-machine interface market, with the former accounting for 88% of sales and the latter accounting for 12%. Smart home is what we used to involve. There is one less area, such as the touch application on the Pose machine, but the scale is still relatively small. This acquisition will enable us to fully enter the smart home application, and at the same time establish strategic cooperation with the leading brand of smart home. And the business."
Customer diversification brings more growth opportunities. “In the past, many mobile phone manufacturers such as Apple, Samsung, and Huawei had business contacts with us. The largest customers were concentrated in the mobile phone and PC industries. After the acquisition, many smart home manufacturers became our new customer base, while also expanding to smart Home-related cloud service companies, including everyone familiar with BAT, have previously cooperated with them mainly in the field of payment security and mobile security. Now business cooperation is the cloud processing of smart homes.†Lu Bing said with a smile, the entire customer base has expanded to mobile. In the field of Internet, smart home, and cloud services, our performance this year can be better.
The market has increased and the gross profit margin has increased. Before the acquisition, the Synaptics service market reached US$7.5 billion. After the acquisition, the consumer Internet of Things market will increase. By 2020, the potential service market of Synaptics will increase to US$10.3 billion. In the past, Synaptics faced a larger growth space.
The mobile phone industry is highly competitive, and the gross profit margin of human-machine interface products will be lower than that of the car and smart home. In terms of financial changes brought about by the acquisition, the two companies will have a positive impact on the revenue of the entire Synaptics. The current revenue is estimated to be between 200 million and 250 million US dollars, and the gross profit margin is expected to be around 50%, which is considered in the electronics industry. The higher the annual growth rate is 15%. The acquisition can quickly increase the gross margin of Synaptics, and we can also increase earnings per share, bringing more value to our shareholders.
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