Oupu is committed to becoming a new trend leader in domestic energy conservation and environmental protection industry. Oupu Lighting, located in the ancient town of Zhongshan, has quickly become the first-line brand of domestic energy-saving lighting appliances by winning the national energy-saving lamp promotion plan. Promoting Op Lighting is the core objective of corporate culture that uses green lighting to shape green brands and lead the industry's green economy development model.
The concept of green lighting, green brand, and green development model proposed by Ma Xiuhui, president of Op Lighting, which was announced at the Boao Forum for Asia last month, refers not only to the product itself, but more importantly to a sustainable brand management and enterprise. Operating system.
At the beginning of private enterprise entrepreneurship, many important decisions are made by the boss, but when the company continues to grow and has a well-known brand, internal management must be promoted by corporate culture. We are working hard to achieve this transformation. Ma Puwei, senior manager of Op Lighting, told reporters that although the Op Lighting brand is more well-known in China, it must recognize a company that has only been established for more than 10 years and its brand has been influential in the past two years. It relies on a profound corporate culture to promote business. And development is still a long-term goal.
The core of enterprise management is the management of people, and the management of people is ultimately the recognition of corporate culture. In the Op Lighting office building, the reporter saw a transparent working environment, even if the employee and the supervisor's office area were separated by transparent glass. Opto's management relies on a smooth and transparent system. Here, we feel that we are not working for a salary, but for the ideal of running a century-old store. An employee of the marketing department said so.
In recent years, Oupu has invested nearly 20 million yuan in enterprise information work, forming an enterprise information system with ERP system as the core and OA, HR, PDM, etc., to improve the working environment and management level. CCTV organized the 2007 Leadership Temperament CCTV Annual Employer Survey, and 10 outstanding companies such as Op Lighting and China Southern Airlines, Vanke Co., and Yili Industrial were awarded the most employer-oriented annual employer title.
Brand Culture: Let Consumer Identity Be the Core
There are too few companies with brand culture in the lighting industry, which is an important factor restricting brand development. Opto Lighting Marketing Director Zhu Zuhuan said in an industry forum recently that the brand is the cornerstone of enterprise development, and the core of brand culture is to let consumers agree.
Let consumers have a sense of identity with the brand, and thus be loyal to a brand, not only rely on product quality, but more importantly, let consumers have a sense of identity with the company's social responsibility. The reporter encountered several buyers from Beijing in the lighting market of Guzhen. They made a special trip to Op Lighting to purchase furniture lighting products. Consumers agree with Oumin's technology, and buyers are placing orders based on market sales.
The technical guarantee of Op Lighting comes from the idea of ​​focusing on the value of light. The company spends 5% of its sales on product development and technological innovation every year, and invests more than 15 million yuan to create a national-level lighting technology center. It will actively implement green lighting for energy conservation and environmental protection, and fully promote the development of green economy in the lighting industry as an effort. . Producing excellent products and operating excellent enterprises is a manifestation of social responsibility. Ma Zhiwei introduced that after a strong earthquake in Sichuan, Op Lighting has donated 10 million yuan to the disaster area. For private enterprises with an output value of only 1 billion yuan, this is not a small number.
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The concept of green lighting, green brand, and green development model proposed by Ma Xiuhui, president of Op Lighting, which was announced at the Boao Forum for Asia last month, refers not only to the product itself, but more importantly to a sustainable brand management and enterprise. Operating system.
At the beginning of private enterprise entrepreneurship, many important decisions are made by the boss, but when the company continues to grow and has a well-known brand, internal management must be promoted by corporate culture. We are working hard to achieve this transformation. Ma Puwei, senior manager of Op Lighting, told reporters that although the Op Lighting brand is more well-known in China, it must recognize a company that has only been established for more than 10 years and its brand has been influential in the past two years. It relies on a profound corporate culture to promote business. And development is still a long-term goal.
The core of enterprise management is the management of people, and the management of people is ultimately the recognition of corporate culture. In the Op Lighting office building, the reporter saw a transparent working environment, even if the employee and the supervisor's office area were separated by transparent glass. Opto's management relies on a smooth and transparent system. Here, we feel that we are not working for a salary, but for the ideal of running a century-old store. An employee of the marketing department said so.
In recent years, Oupu has invested nearly 20 million yuan in enterprise information work, forming an enterprise information system with ERP system as the core and OA, HR, PDM, etc., to improve the working environment and management level. CCTV organized the 2007 Leadership Temperament CCTV Annual Employer Survey, and 10 outstanding companies such as Op Lighting and China Southern Airlines, Vanke Co., and Yili Industrial were awarded the most employer-oriented annual employer title.
Brand Culture: Let Consumer Identity Be the Core
There are too few companies with brand culture in the lighting industry, which is an important factor restricting brand development. Opto Lighting Marketing Director Zhu Zuhuan said in an industry forum recently that the brand is the cornerstone of enterprise development, and the core of brand culture is to let consumers agree.
Let consumers have a sense of identity with the brand, and thus be loyal to a brand, not only rely on product quality, but more importantly, let consumers have a sense of identity with the company's social responsibility. The reporter encountered several buyers from Beijing in the lighting market of Guzhen. They made a special trip to Op Lighting to purchase furniture lighting products. Consumers agree with Oumin's technology, and buyers are placing orders based on market sales.
The technical guarantee of Op Lighting comes from the idea of ​​focusing on the value of light. The company spends 5% of its sales on product development and technological innovation every year, and invests more than 15 million yuan to create a national-level lighting technology center. It will actively implement green lighting for energy conservation and environmental protection, and fully promote the development of green economy in the lighting industry as an effort. . Producing excellent products and operating excellent enterprises is a manifestation of social responsibility. Ma Zhiwei introduced that after a strong earthquake in Sichuan, Op Lighting has donated 10 million yuan to the disaster area. For private enterprises with an output value of only 1 billion yuan, this is not a small number.
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