In recent years, the “Internet Plus+†wave is prevailing and the television industry is inevitably affected. In addition, the TV industry market in the first half of 2016 has witnessed an increase in the number of revenues, and many companies have redoubled their strength in reshaping the brand's competitive advantage. Not only does the hardware pursue differentiated innovation, but the content also emphasizes the ecological layout. However, due to the different corporate development strategies, the hardware and content are the first to become a major challenge for the television industry.
In fact, TV itself is a hardware product. Consumers evaluate a TV product, mostly starting from the aspect of hardware quality. From traditional CRT TVs to LCD TVs, from high-definition televisions to 4K ultra-high-definition televisions, it is not difficult to find that the TV industry has always been replaced by hardware technology to promote the development of TV content. However, current homogenization of hardware is undoubtedly the technical bottleneck faced by the TV industry. Under the circumstance that products cannot break out of a large number of similar products, some Internet TV brands will shift their focus, hoping to provide TV content services to drive TV products. Gain more market share, thus launching marketing strategies such as “buy member send hardwareâ€. Shantou marketing is understandable, but the old saying goes, "There is no free lunch in the world." Whether or not hardware products need to be patienced as advertised.
However, in the Internet + melee there are also traditional TV companies that stick to the spirit of "craftsmanship" and follow the hardware as the core driving force. Content-based assistance is value-added services. For example, in July, the home appliance giant, Skyworth, who meets with the new G7 China Dream has met with users. Skyworth G7 is the first flagship product of Skyworth China Dream series, 4-color HDR technology to create the industry benchmark quality, the new upgrade of the second generation of Dolby stereo, a total of 25 processors and other top hardware configurations to make the majority of consumers shine. Its persistent "buy hardware delivery content" strategy is to make the Internet TV brand breathtaking.
Hardware first, strengthen content value
On the basis of ensuring top-level hardware configuration, Skyworth continues to strengthen the value of content. The “send content†has not only rich popular movie and TV resources, but also massive educational content resources. Skyworth Exclusive Cool Open System 5.5 The new upgrade of the film and television center, using the popular application classification habits, movies, TV shows, variety shows and other content can be easily viewed with just a key; through the coverage of preschool education, student counseling and life encyclopedia exclusive cool open Education platform, parents can watch educational children's materials, children can learn natural knowledge and common sense of life, a television, can be called the film and television education platform to meet the full range of users of all ages.
The hardware is pursuing differentiated innovation, and of course, the content is keeping up with the pace. To adapt to the Internet TV boom, Skyworth has integrated the advantages of content resources, allowing users to enjoy high-quality hardware and the latest high-quality content at the same time. Skyworth G7's built-in iQiYi resource platform brings users a vast amount of genuine video resources, and presents a one-year IiQiYi paid VIP privilege service to all users who purchased Skyworth G7. Fantasy old nine doors and other popular movies and TV series are exempt from advertising. Watch no worries.
Detailed function blessing, user experience upgrade
In addition to the movie and TV center, Geek Mall, CoolKeep Mall, Geek Box, Cool Travel, Geek Trip, CooKoo Travel, and Geek Pod Music Center all contribute to the content service of the Skyworth G7 Cool Open System. The shopping mall is classified in detail, including common shopping platforms including Jingdong, Tmall, Suning, etc., which brings fast and convenient and refreshing shopping experience; the game page is well-made, easy to operate, and the music center contains a large number of genuine music copyrights, etc. The user experience is further upgraded.
Skyworth has never forgotten its early days, and has always insisted on "buying hardware and sending content." It has continuously enriched its content and resources, demonstrating not only the clear positioning of hardware and content by enterprises, but also the full respect for the manufacturing and cultural industries. With the surging tide of Internet + waves and different paths for corporate development planning, there is no right or wrong in the transitional measures. Skyworth, as a veteran TV manufacturer, integrates the best resources of “research, production, supply, sales, and serviceâ€, adheres to “extreme productistsâ€, and achieves the perfect combination of “content + hardware†of Internet TV, allowing users to Really enjoy the best audio-visual entertainment experience.
Smart TV/box information can focus on smart TV information network sofa butler (http://), Skyworth TV G7 series installation methods influential TV boxes and smart TV websites nationwide, providing TV boxes, smart TVs, smart TV software, etc. Information, communication, and Q&A in the area.
On the basis of ensuring top-level hardware configuration, Skyworth continues to strengthen the value of content. The “send content†has not only rich popular movie and TV resources, but also massive educational content resources. Skyworth Exclusive Cool Open System 5.5 The new upgrade of the film and television center, using the popular application classification habits, movies, TV shows, variety shows and other content can be easily viewed with just a key; through the coverage of preschool education, student counseling and life encyclopedia exclusive cool open Education platform, parents can watch educational children's materials, children can learn natural knowledge and common sense of life, a television, can be called the film and television education platform to meet the full range of users of all ages.
Detailed function blessing, user experience upgrade
In addition to the movie and TV center, Geek Mall, CoolKeep Mall, Geek Box, Cool Travel, Geek Trip, CooKoo Travel, and Geek Pod Music Center all contribute to the content service of the Skyworth G7 Cool Open System. The shopping mall is classified in detail, including common shopping platforms including Jingdong, Tmall, Suning, etc., which brings fast and convenient and refreshing shopping experience; the game page is well-made, easy to operate, and the music center contains a large number of genuine music copyrights, etc. The user experience is further upgraded.
Skyworth has never forgotten its early days, and has always insisted on "buying hardware and sending content." It has continuously enriched its content and resources, demonstrating not only the clear positioning of hardware and content by enterprises, but also the full respect for the manufacturing and cultural industries. With the surging tide of Internet + waves and different paths for corporate development planning, there is no right or wrong in the transitional measures. Skyworth, as a veteran TV manufacturer, integrates the best resources of “research, production, supply, sales, and serviceâ€, adheres to “extreme productistsâ€, and achieves the perfect combination of “content + hardware†of Internet TV, allowing users to Really enjoy the best audio-visual entertainment experience.
Smart TV/box information can focus on smart TV information network sofa butler (http://), Skyworth TV G7 series installation methods influential TV boxes and smart TV websites nationwide, providing TV boxes, smart TVs, smart TV software, etc. Information, communication, and Q&A in the area.
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