Nowadays, the automotive industry is constantly pursuing the pursuit of car quality. The requirements of car companies for car parts are getting higher and higher. If the car lights of medium and high-end cars are to use higher quality HID lamps, then, Snow Wright (16.88,- 0.47, -2.71%%) will be their best choice in domestic companies.
Xuelite's predecessor was “Huaxing Optoelectronicsâ€, which was founded at the end of 1992. After nearly ten years of development, Shelley has grown into a company that can be connected with the international community, with independent intellectual property rights, independent innovation capability and development potential.
Zhou Hua, an industry researcher at National Securities, believes that Shelley has three advantages: First, as a private enterprise, Shellett’s executives hold a large number of shares of the company and shareholder interests, and the corporate governance structure is good. Second, the industry entry threshold is high, Shelley It is the only company in China that holds HID intellectual property rights. The third is the expectation of having equipment support for the entire vehicle market. The prospects are promising.
Xenon metal halide lamps for vehicles are the biggest source of contribution for Shellett's current profits. The company's HID lamp production capacity in 2006 was 900,000, and 300,000 in the first quarter of 2007. With the installation and commissioning of an annual production capacity of 600,000 production lines, the production capacity of HID lamps will continue to expand.
HID lamp is a high-tech product independently developed by the company. It has a number of patent protections of core technologies, and its technical indicators have reached the international advanced level and can replace imports. At present, the company has 50 patents, including 2 invention patents, and has obtained two certifications of E-Mark and TS16949 certification. The design of the thin HID car lamp ballast and the matching D1S lamp head has been basically completed, and it is an important preparation for entering the automobile assembly plant. The company's investment in scientific research projects has increased every year. In 2006, R&D investment accounted for 6.64% of the main business income. According to the company's business plan, the proportion of R&D investment in the next few years will reach 8%.
The gross profit margin of Shell Wright products has also remained at a high level, but the company's biggest bright spot is still expected to cooperate with the products of first-tier auto companies.
According to Zhou Hua, only Philips and Shellett have obtained relevant intellectual property rights in the domestic market, and established a threshold for entry in the industry. The problem of Shell is in its brand building. Before 2005, Shelley has been mainly based on ODM. Therefore, its brand building started late. At present, the HID lamps that need to be used in the automotive market are generally concentrated in mid-to-high-end cars. These cars have higher requirements for parts brands. Although Shelle has a certain price advantage over Philips, in the face of the mid-to-high-end car market, the price The advantage does not have much impact.
It is understood that the domestic HID market started in 2001, and it has obviously warmed up in 2003 and entered a period of rapid development in the past two years. Shellett entered the field in 2004 and has become a leader in Asia. At present, HID Xenon car headlights have become the standard configuration of high-end cars in the international market. Until 2005, the domestic production of xenon headlamps was only 4% of all car production, and mainly imported products. Occupied, and the proportion of after-sales modification market is about 2.5 times that of the former assembly market. Domestically produced products are still mainly concentrated on the development of the modification market, and Shelley has already aimed at the rapid development of the semiconductor industry in the current capital of the whole vehicle. Talking about the winning lighting lighting production base in the competition of lighting enterprises, how to break through the lighting in the limit How does the lighting accessories industry go out of confusion and seek to develop the fierce competition behind the huge number of Chinese lighting market lighting lighting dealers to talk about the relevant market breakthrough experience
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