As we all know, in 2015, for the tablet industry, the more exciting the competition, the slow growth, the collapse of many companies in the industry, the threat of large-screen mobile phones, etc., is the easiest to summarize this year's tablet market. As a well-known flat-panel solution company in Shenzhen, Yidao Digital has grown against the trend this year and continues to lead in the flat-panel market, which undoubtedly fully reflects the technology and supply chain management and control strength of Yidao.
According to Zhang Zhiyu, chairman of Yidao Digital, the overall market of China's consumer electronics industry was sluggish in 2015. Mobile phones and tablets were particularly obvious. In the case of a general decline in the market, Yidao's overall shipments in 2015 reached 8 KK, a year-on-year increase of 30%. Billion Road's 2015 Windows tablet achieved the world's first Window Mobile product, and Windows product line shipments increased by 100%. Billion also won Intel's largest Core M order (200K) in the world, and the MTK product line won Wal-Mart's 2 million orders and so on.
The decline in tablet PCs in 2015 has not diminished, and there are often some unsatisfactory news, such as bankruptcy and running. On the other hand, based on the original two business divisions, the company has added three business divisions and a marketing management center. The three business divisions have achieved good results in 2015. Billion Road has added Qualcomm Win 10 Mobile and Android phones for communications, Intel Sofia Android phones and communication tablets for MTK platforms. In this regard, we believe that this is the endurance and strength of Yidao as a flat-panel solution company.
Regarding the view of profit and capital market, Zhang Zhiyu said very really that in 2015, the overall market is shrinking, and the industry maturity is improving, and the trend of branding is obvious. Specifically reflected in the order, the number of orders is concentrated, the large orders are increased, the customer's requirements for product quality and after-sales are improved, which puts new demands on the ability of the solution company to take orders. First of all, we must have a good industry reputation and strong financial strength. We must also have strong technical strength and quality control capabilities as well as supply chain integration and control capabilities. Without the former, we will not be able to receive large orders. Do not dare to pick up. In 2015, despite the increase in shipments, the net profit actually declined slightly, but it did not fall as much as expected, and it has a very good performance relative to the industry level. The impact of factors such as the environment and the development of the Internet, as well as the strength of the billions.
We know that when enterprises develop to a certain stage, it is difficult to avoid embracing capital. Yidao will not reject or reject capital operation. In fact, the management of Yidao is also observing and moving closer to the capital market, but there will be rhythm to deal with it. . Attitudes on how to embrace emerging industries also reflect their attempts to diversify the diversity of capital markets. For example, Yidao also plans to invest in some emerging maker products, or cooperate with makers to leverage the technology and supply chain. Advantages, together to find more growth points.
For the development plan of Yidao in 2016, it is impossible to break away from the big wave of Internet of Things and intelligent hardware. However, the more attention level of Yidao is based on the existing advantages, exerting innovation and making good progress and diversifying. The road to development is the direction behind.
Moreover, looking at the entire consumer electronics market, a single product model has been difficult to support the healthy operation of the company. Diversified development and capital operation have become an important way for enterprises to spend the winter. The plan of Yidao 2016 reflects this again. The tablet market has entered a relatively stable development stage, and Yidao will seek greater breakthroughs in areas such as Internet of Things, robotics, VR virtual reality, smart home, etc. Yidao hopes to find a suitable entry that can exert its own advantages. Point, such as the micro-projection + flat projector that has been launched now, is an innovative attempt.
In addition, for different special application areas, Sanfang Tablet and Education Tablet are developing well, and some differentiated products have been introduced, using Beidou/GPS, NFC, 1D code/QR code, fingerprint recognition, handwriting, etc. Technology, for smart home, business super, logistics, warehousing, military, industrial control and other fields of products.
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