Telit responds to price competition in the M2M market with continuous innovation
Telit, an internationally leading wireless machine-to-machine (M2M) communication technology expert, has been paying attention to technological innovation and creating new added value in the M2M market. Recently, Telit President Oozi Cats said in a conversation with Becham, a consulting firm in the M2M field, that the only way for module manufacturers to respond to customers' complex and changing needs is to always maintain a high level of craftsmanship. The secret to Telit ’s continued leadership in the M2M market facing today ’s severe price competition is continuous innovation.
Since 2008, the total M2M market has fallen from 750 million euros to 500 million euros. In some cases, the price of M2M modules has shrunk by 30%. Oozi Cats said that overall this trend is very worrying, and it sent the wrong signal to the entire industry in the current economic crisis. Research on modules and applications is not done overnight. Market preparation usually takes three years. At this stage, modules are being marketed at low prices, making it difficult for manufacturers to maintain high-level R & D activities. Therefore, Oozi Cats believes that at this stage, it is very important for customers and module suppliers to achieve long-term partnership and high-quality product expectations.
In the severe price competition, Telit is the only mainstream M2M company to break this deadlock. It has achieved 20% growth in the past two years, and has also achieved significant growth in module sales in the first half of 2009. Telit is also the only company that provides wireless M2M modules for cellular wireless communication systems and short-range technology companies worldwide. Telit gives its R & D department great privileges. As a leader in global technology innovation, Telit has invested heavily in research and development, and has 260 engineers in R & D centers in Yaste, Sardinia, Seoul, and Sofia Antipolis.
Telit is currently involved in the design and development of more than 2,000 new products. Oozi Cats said, "Although our engineers and customers are working closely together to develop M2M applications for a long time, this occupies a lot of our research and development resources. But this also shows that we need to carry out long-term research and development and investment, especially in the current economy. Environment. Otherwise, you will miss the opportunity in the near-term market recovery. "
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