In recent years, the long-term development and improvement of technology seems to have reached a peak in history, and people's familiarity with LEDs is getting higher and higher.
At the same time, the price of LED products has also experienced a sharp decline. Taking the LED tube as an example, from the hundreds of dollars at the time of the rise to the current number, the lower the price of the product makes the popularity of the LED tube in the market reach a new height.
"Value for money is always one of the most important guiding factors for market development." Hong Jinwen, general manager of Shenzhen Huatian Weiye Technology Co., Ltd. ("Hua Tian Weiye") said to Gaogong LED, "From the perspective of the development of the LED market, Any kind of LED products can't jump out of this development law."
Indeed, cost-effectiveness is the main driver of consumer acceptance. Nowadays, the LED flooding lamp, which is extremely hot in the lighting market, has gradually increased its awareness, and the sensitivity of consumers to its price has also increased. With the decline in prices, LED industrial and mining lamps are becoming more and more popular, and the prospects are optimistic. "The market prospect of LED industrial and mining lamps in the next few years is very huge. It is expected that the total market will reach more than four times that of LED street lamps in 2017." Industry insiders have pointed out.
According to the data of the LED Research Institute of the Higher Industrial Research Institute (GGII), the output value of China's LED industrial and mining lamps reached 5.1 billion yuan in 2016, an increase of about 18% year-on-year. Benefiting from the rapid growth of the export market, the scale of China's LED industrial and mining lamps market in 2017 It will reach 6.3 billion yuan, an increase of 24.26% year-on-year; it is expected that the market size will reach 8.983 billion yuan in 2020.
It is understood that LED industrial and mining lamps have a service life of more than 50,000 hours, which is about 60% less than traditional mining lamps. It has the characteristics of energy saving, long life and easy dimming. It has gradually replaced traditional incandescent lamps and tungsten halogens. Lamps, fluorescent lamps, etc. became the first choice for new installations of mining lamps.
From the target market of industrial and mining lamps, the city's exhibition centers, large shopping malls, farmer's markets, supermarkets, stadiums, toll stations and other places have also become the growth of the industrial and mining lamp market, and the products are widely used.
As a fast-growing emerging market, the LED industrial and mining lamp market has become the battlefield for many lighting companies to “huntâ€. Under the joint efforts of the public enterprises, the price of LED high bay lights has become more and more civilian. "Compared with brands and other factors, the law of 'price-performance is king' is more suitable for the current market of industrial and mining lamps. In the future, with the development of the market, prices will still have a downward trend." Hong Jinwen told Gaogong LED.
The rapidly growing market demand has driven the growth of high-power power supplies to a certain extent. As a company specializing in R&D, production, sales and service of power supply, Huatian Weiye quickly and decisively targets the LED high-density lamp power supply market, and constantly strives to make great efforts in this emerging field.
“Hua Tian Weiye understands the development of the mining lamp market and understands the role of price in promoting the market under the same quality conditions.†Hong Jinwen said, “We reduce power costs through technological innovation and systematic management, and then promote LED industrial and mining. The overall price of the lamp has dropped, which has increased the penetration rate of the product."
Huatian Weiye is composed of R&D team and management team from international power brand companies for many years. It has first-class product research and development capabilities and design quality control capabilities. In order to further improve the cost performance of LED industrial and mining lamps and reduce the price of products, Huatian Weiye has carried out a “subversive revolution†in product design.
It is understood that Huatian Weiye has abandoned the existing LED industrial and mining lamp power supply solution on the market, adopting a new design idea developed by itself, maximally changing the appearance of the power supply, and then compressing the power supply cost from the structure. According to Hong Jinwen, the original 200W power supply size is Φ190*69(mm). Through the unremitting efforts of Huatian Weiye R&D team, the power supply size has been compressed to Φ130*65(mm).
The impact of structural changes on costs is enormous. Firstly, the smaller the size, the lower the amount of structural parts, and the lower the cost. It is revealed that only the change of structural parts will bring about a cost reduction of 18 yuan. Secondly, the volume of structural parts will become smaller, bringing electronic components and potting glue. The use of raw materials is reduced, reducing the cost of raw materials. For example, the original 200W power supply is 1200g, and the current 200W power supply is 500g, which can save 17.5 yuan in potting.
Of course, Huatian Weiye does not only seek profits from research and development, but management is also the main source of its profits. "Hua Tian has a scientific system management system, which greatly saves management costs." Hong Jinwen said to Gaogong LED, "From the management point of view, Huatian Weiye has a management cost of 100 million or 200 million output value. There will be too much difference."
Because of the active efforts in technology research and development, management, Huatian Weiye's LED high-density lamp power supply has achieved good results in cost control. According to reports, Huatian Weiye's product cost has been reduced by 20%-30% compared with its peers. It can be foreseen that Huatian Weiye LED high bay light power supply will occupy an "enviable" price advantage. Thereby, the product cost performance is maximized and the market competitiveness is enhanced.
Of course, this means that in terms of quality, Huatian Weiye products will be weaker than their peers. Since the establishment of the company, it has been positioning the product quality as the core of the company's participation in market competition. Based on product quality requirements, Huatian Weiye has established a strict quality control system to strictly control and manage all aspects related to product quality to ensure that the company provides customers with consistent and stable products.
"Hua Tian Weiye power products have passed global certifications such as UL, CUL, TUV, CE, CCC, DLC, ERP, etc. The company's annual investment in certification is more than 2 million." According to Hong Jinwen.
In fact, Huatian Weiye has always been "not taking the usual path". As early as a few years ago, it launched a product that has a great influence on the LED fluorescent lamp market - a single-ended detachable plug-type power supply, which almost changed the structure of the fluorescent lamp. The finished product manufacturer has greatly shortened the processing cycle and reduced the labor cost by about 70%.
The former king of plugging power supply is now coming back, will it bring great changes to the LED high bay lamp market? We will wait and see!
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