Perhaps it feels that at the press conference, he has not had enough mouth addiction. Wang Chuan said in an interview with the media today that Xiaomi TV hardware does not lose money and this year it does not pursue sales. If it is to exceed LeTV, it is a matter of minutes. At first glance, Wang Chuan's skill in running trains was not bad. LeTV's 36-hour TV sales during the 919 music fans exceeded 866,000 units, surpassing the total sales volume of all Tmall's 11 TV brands last year. This year it is trying to sell 6 million units. Goals, these you can overtake in minutes, Skyworth, Hisense is to surrender without surrender, and then Xiaomi said, Xiaomi’s mobile phone has sold Huawei forever, not even the blue-green factory, but has completely Others.
Lei Jun said at the press conference that he did not want to be black again, but he couldn’t hold the "God's assist" of Yan Dichuan. The author really does not want to be black, but the factual porter. Returning to the beginning, I cannot remember the past two years. This was the first time that Xiaomi touched the porcelain music video. To tell the truth, Xiaomi is now very pathetic and has been so brilliant. Now it has completely fallen to the point where it is necessary to pass through the successive Leping TVs in China to do marketing. In less than two years, Xiaomi and LeTV have completely reversed their relationship with the enemies, the winners and losers, and the advantages and disadvantages. Why is it so fast?
First of all: Xiaomi is actually an IT company. What LeTV is doing is the Eco-economy of the Internet.
Millet and LeTV have a fundamental difference in economic theory and business model. Xiaomi is essentially an IT company that uses the Internet as a tool and LeTV as an Internet-based ecosystem.
Xiaomi is based on the Internet model of puerile, on the one hand, depressing the core business mobile phone single product profits, on the other hand, the horizontal expansion of the product line, through puerile to get higher sales and profits, but the lack of follow-up service and content Profit support. So, you can see why Wang Chuan mouth said, why do you want to cooperate with iQIYI, Tencent and Youku video sites, but after the cooperation, Xiaomi TV serves as the platform entrance, and the follow-up services and content have been divided up by the video site. Why do you want to sell three different members? In essence, this is still a traditional economic model. Xiaomi is constantly doing additions, but the correlation between products and products is very low. The Internet is more of a marketing tool. Through Internet marketing and direct sales, multiple channels are obtained compared to traditional models. , high brand premium competitive advantage.
LeTV’s model is ecological economy. The Internet is the cornerstone and link of ecological economy. It transforms traditional industries through the Internet and integrates these industries into a complete ecosystem through cross-border integration. The smart hardware entered by LeTV is a field of strong correlation and reinforcement, and millet is involved in various hardware. LeTV continues to receive high-value users through hardware negatives and even hardware free of charge. Through continued content and services, Levision continues to create value for its users while gaining continuous benefits. In the millet model, or consumer thinking, the purchase of its products is only consumers, only a one-time transaction, after the transaction is difficult for consumers to produce follow-up value of millet.
Second: Xiaomi is pursuing hardware profits, and LeTV is required to meet the requirements of high ARPU users for full life cycle operations.
The difference between economic theory and business model is also reflected in the product concept. As LeTV needs to continue its operations to continue to create value for the users associated with LeSco's ecosystem, it upgrades one-time transactions to transactions throughout the product's life cycle, which determines that its products must be able to operate throughout its entire life cycle. To meet operational needs, but also care about the hardware configuration can meet this requirement. LeTV Super TV has the highest performance in the entire TV industry, and no one can refute it.