ã€Global Technology Reporter Wei Yue】 Samsung Electronics revealed on January 8 that the company’s operating profit margin in the fourth quarter of 2016 was 17.36%. Compared with 16.20% in the second quarter (April to June) of last year, it increased by 1.16%. This is the highest number in the last two years.
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South Korea’s “East Asia Daily†reported on the 9th that Apple’s operating profit margin had previously been at a very high level, making Samsung Electronics “difficultâ€. In the first quarter of 2015 (January to March), the operating margin between Apple Inc. (31.51%) and Samsung Electronics (12.69%) was 18.82%. Apple’s operating profit margin in the fourth quarter of the year was also 2.76 times that of Samsung.
From last year, this huge gap has gradually narrowed. In the second quarter of last year (April-June), the gap between the two parties has narrowed to 7.62%, falling to single digits for the first time. This is the smallest gap so far.
For Apple, management led by chief executive Tim Cook reduced its annual salary for the first time. This is a decision based on the failure to achieve the established target performance last year.
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