OFweek smart home network news just released at CES millet TV new products recently launched a new product, intelligent voice search and cost-effective is the TV series of two major selling points.
According to the latest published research report of AVC, the retail sales volume of China's color TV sets was 50.89 million units in 2016, a year-on-year increase of 7.8%; retail sales volume was 156 billion yuan, a year-on-year decrease of 1.8%. The increase in the total amount but the decline in retail sales shows that the direct problem is that the basic price of the product is declining, reflecting the intensity of the price war.
How to continuously increase market share without trying to increase prices or increase prices has become a problem for all TV companies. Since the second half of last year, key suppliers such as the upstream LCD panels have increased their prices one after another. As a result, the price of the entire TV industry has also gone up. LeTV has twice adjusted the price of its product models. Millet TV could not bear the cost pressures. The monthly price increase was 600 yuan in both months and in February.
The Internet users who are accustomed to low prices obviously find it hard to pay for them. Xiaomi’s idea is to expand as much as possible in terms of functionality. This time Xiaomi’s new TV release can understand secondary semantics and can identify the characters in the screen. In the past, the Xiaomi television team spent three years developing a system called PatchWall puzzle wall, which is essentially a recommendation algorithm similar to today’s headlines. , Learn user preferences and recommend different video content.
For example, when a user watches a movie, the viewer can use the voice control button of the remote controller to ask the actor who is on the screen and the city in which the building is located. For example, the voice instructions for "The movie called Yang Mi's performance", "Hu Ge and Wang Kai's TV series" and even the love of Zheng Shuang's old love old love old love old love boyfriend's Who is the old love daughter?"
However, this time it was precisely because the word did not mention technical cooperation parties to go out to ask questions, encountered the latter protest. In response to questions from the outside, he said that during the past three months, he and Xiaomi studied the combination of voice interaction and television, but received the terms three hours before the millet TV conference.
The article issued by Xiaomi said that both sides of the technical cooperation with the inquirer are free of charge and asked to provide technology. Xiaomi reported on the brand presentation at the conference. But soon Xiaomi also gave a reply, saying that "everyone should focus on how to cooperate and win together and make a moving, price-honored product."
However, Wang Chuan did not disclose too much about market sales. So far, Xiaomi has only released two figures for TV sales. For the first time, Xiaomi’s shareholding in the iQI Yi’s conference at 1.8 billion yuan has doubled. The number of orders for Xiaomi TV 2 on the eleventh day not only surpassed the rice flour festival, but also far exceeded the number of traders; the second is the annual data: In 2014, Xiaomi TV sales reached 400,000 units. Since then no sales, activation rates and market share have been announced.
For digital questions, Wang Chuan still declined to disclose the current TV cumulative sales. "Sales are the least important information. We are not a listed company that doesn't need to announce TV sales," he explained. "Our team is healthy and profitable."
From the perspective of the development of the entire smart TV industry, it has gone through two stages, from the hardware to the content, and with the dust settled in the basic pattern, the competition space in the two stages has become smaller and smaller.
In terms of hardware, the screen's progress is not very obvious in the past two years. Because of the supply chain relationship and low productivity, processors have also gradually slowed down the pace of innovation. At the content level, with the popularization of the Internet and the cooperation of content resources, the massive amount of content resources on the Internet TV has now “have caused everyone to stop watchingâ€.
Wang Chuan believes that after having a huge amount of content, how to easily find the content you want becomes the main pain point for users, and this is where Xiaomi TV hopes to optimize. It can be said that the product is the consistent advantage of Xiaomi, but the channel is a major shortcoming. The market share of Xiaomi’s mobile phone in the domestic market is surpassed by OPPO and Vivo. The general view is that Xiaomi is too heavy on the line and ignores the offline. The latecomers who dubbed the "blue and green makers," rely on offline channels that Internet companies have deemed "not sexy" to achieve beyond.
It is not easy to say whether the "Internet thinking" marketing model is bursting, but on the other hand, Xiaomi's friend, LeTV, quietly abandoned the pure online brand in 2014 and began to have a "Lepar" partner plan with a strong line-and-store chain.
Prior to this, Xiaomi had proposed to open 1000 offline stores and direct sales plans within five years. Wang Chuan stated that in addition to the mill's offline store plan, they will continue to open cooperation on the Internet.
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