The automobile industry integrates mergers and acquisitions, and the future technical cooperation is the king.

The Ou Bao acquisition case settled, which caused great repercussions in the European and American auto industry. Some industry insiders predict that this indicates that the new round of mergers and acquisitions in the automotive industry will come. Recently, the car industry "big mouth" - Fiat Chrysler (hereinafter referred to as "Fick") CEO Marjorie throws "Olive Branch" to the public, saying that the two groups can be merged. "Oh, no appointment" - this is the answer of the public, the group said that they still have problems to solve. And General Manager Dan Oman is also unmoved by Malchonet. At the same time, Ford CEO Mark Fields said that the company will focus on the "One Ford" strategy.

At present, the automotive industry is experiencing rapid changes, and electric vehicles, autonomous driving and car sharing accelerate the future of the automotive industry. Most auto executives have been very rational about the Opel acquisition. Compared with the simple and rude “buy and buy”, they said that these new trends are more worthy of their investment. For car companies, technical cooperation is far more valuable than capital acquisition.

The tide of automobile industry integration is coming?

After PSA's acquisition of Opel became the second-largest automaker in Europe, a new wave of mergers and acquisitions in the auto industry seems to be coming, and it is reasonable to look for potential partners in the increasingly competitive auto industry. Asked whether PSA's acquisition of Opel would trigger a new wave of mergers and acquisitions, Malchonet responded: "I believe that in order to achieve synergy and increase operating profit, company mergers and acquisitions are very important."

Many analysts said that major auto companies are now facing pressure to shift to electric vehicles and autonomous driving. PSA's official acquisition of Opel will lead to more mergers and restructurings. If PSA CEO Tang Weishi succeeds in replicating the success of the company's “Restoration Plan” on Opel, it is likely to push other companies to follow suit. “The automotive industry is moving toward integration,” said Renault-Nissan CEO Ghosn. “You will see that more and more car companies are trying to achieve economies of scale in a variety of ways. This is logical because we are faced with new technologies. Huge investment."

Ghosn expressed his blessing to the competitor PSA's acquisition of Opel. "I have always advocated the integration of the automotive industry. The Renault-Nissan Alliance has entered its 17th year, and now I am also trying to integrate Mitsubishi into the league." Ghosn said at the Geneva Motor Show. However, he also said that the scale of sales is important, but if the procurement of parts and core technology cannot be achieved and synergy is achieved, the scale itself does not have much effect.

Ford Europe Chief Operating Officer (COO) Steven Armstrong said that the trend of integration in the automotive industry will continue regardless of whether there is an Opel transaction. “Since the day the car was born, this trend has not stopped. I am sure that there will be further integration in the automotive industry, whether in the form of alliances, technical cooperation or mergers and acquisitions,” he said. However, can PSA's acquisition of Opel really be integrated? Armstrong believes that it will take time to observe whether Opel's future is simply a change of ownership, or whether it will be fully integrated into PSA.

Malchonet’s “Finding a Companion” was rejected

For a long time, Marjorie has argued that in order to share the high cost of new energy and autonomous vehicle technology, car companies should promote mergers and acquisitions. The Opel acquisition naturally made some of Marjorie, who had been keen on mergers, unable to hold back. "Without a doubt, I think at the right time, the Volkswagen Group will show up with us about the possibility of merger." Malchow said at the Geneva Motor Show, "PSA's acquisition of Opel is the biggest threat to the public, after which PSA will become Europe. The second largest automaker, second only to the public."

Volkswagen Group CEO Muller said that PSA's acquisition of Opel will not have a direct impact on the core of the group. “Before, PSA and Opel were both competitors of Volkswagen. Now, these two brands are under the same roof and will not bring much change,” Muller said. However, he also said that PSA will become the second largest in Europe by acquiring Opel, and the Volkswagen passenger car brand will face greater competitive pressure in the future.

However, the public is not "cold" about Malchoy's proposal. Muller said that the Volkswagen Group will not negotiate with Fick for mergers. "We are not prepared to talk about anything with Fick. We have other problems to deal with, and I have not seen Marjorie for months." The public who is trying to get out of the "drainage gate" is focusing on The internal restructuring, the promotion of the "2025 Strategy", and the development of electric vehicles and mobile travel, the group has repeatedly said that it is not interested in large-scale mergers and acquisitions. “We will focus on things that will help us achieve our strategic goals,” Muller stressed.

Malchonet had repeatedly shown to General Motors, but he was rejected, but he was not discouraged. "The merger is the general trend. If the time is right, I may brazenly knock on GM again, or the door of other companies." He said at the Geneva Motor Show. However, he also admitted that after GM retreated from the European market, the chances of merging with Fick were even smaller. Indeed, Dan Oman’s response hit the nail: “(For the merger with Fick), GM was not interested before and is not interested now.”

Fields sticks to "One Ford"

As one of the "Detroit's three major", Ford has been quite calm in the Opel transaction case, and Mark Fields said that he will stick to the "One Ford" strategy. Ford European product development CEO Joe Bakaye believes that the company has no reason to give up the "One Ford" strategy. "One Ford" was developed by Ford's former CEO Mulally. Under the guidance of this strategy, Ford has eliminated many of its brands and streamlined its model lineup, allowing the company to focus on the Ford and Lincoln brands and integrate global resources. Ford's sales in Europe and rising profits are the credit of the "One Ford" strategy.

For example, Bakaye, many people have been controversial about the Ford Mustang's manual shift lever more than 10 years ago, but the refined Mustang shift lever in Europe has won praises from many European and American auto professionals. “The 'One Ford' strategy is perfect for us, and we can see what we have achieved so far. Last year, the Ford Mustang was the sales champion of European sports cars, surpassing the Porsche 911. If it were not the support of the 'One Ford' strategy, these It is impossible to achieve," Bakaye said.

“With the 'One Ford' strategy, we can apply the European manual shift lever to global products. Under the 'One Ford' strategy, the company can find the best engineering technology from every region,” Bakaye said. Earlier, Mark Fields said that in the era of rapid development such as autonomous driving, mobile internet and big data, Ford will innovate in various fields, and the "One Ford" strategy will be continuously updated and improved. The only thing is not What changed was Ford's accelerated implementation of the strategy.

Technical cooperation is king

Opel trading has sparked thoughts on mergers and acquisitions and integration in the automotive industry. However, many car executives who participated in this year's Geneva Motor Show said that in the face of the rise of electric vehicles, autonomous driving and car sharing, the Opel acquisition was eclipsed. It can also be seen from the reaction of Volkswagen, General Motors and Ford that car companies are now more rational about the integration of the automotive industry. They are cautious about large-scale acquisitions and are more willing to open the door to technical cooperation.

At the Geneva Motor Show, many auto executives said that the Opel acquisition is unlikely to change the European auto industry, because the current consumer habits are constantly changing, and new competitors from the US and China seem to Bring more impact to car companies. Some analysts believe that PSA and Opel may compete with Volkswagen in the European market, but with the tightening of emission regulations, car demand is close to saturation, young consumers turn to travel services instead of buying cars, the situation of car companies are It will become even harder.

“I believe that in the next 10-15 years, apart from traditional integration, the overall automotive industry and brand positioning will change.” Volkswagen CEO Des said, “We are now in the transformation stage of the automotive industry. Traditional automakers are facing New competitors from Silicon Valley technology companies, Tesla and Chinese companies.” Diss does not believe that there will be an Opel-style mergers and acquisitions wave in the future. He stressed that after the "discharge gate" incident, Volkswagen has been committed to the transformation of electric vehicles, autonomous driving and new mobile travel services.

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