Both Apple and Google’s health-related apps are online, and both iHealth and Google Fit include basic step-by-step, calorie, and daily goals. iHealth can also be used to collaborate with Apple's mobile phone's co-processing statistics, while Google Fit is combined with Google's location reporting service to record your location and movement information. The two major mobile operating systems in the market have included sports health on the list of “mobile basic servicesâ€. This means that simple-featured wristband devices will be quickly eliminated by the built-in apps in the next year.
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Every evolution of mobile hardware and software will force a certain product in the existing market to “evolveâ€. The rapid advancement of mobile photography has made cheap digital cameras evolve into micro-monocular cameras, and the popularity of streaming media music services has made MP3 It evolved into a portable DAC. This time the bracelet is no exception.
The annual shipment of the global bracelet is only at the level of 10 million, and this figure can't keep up with the sales of a single piece of Samsung or Apple. When smart phones have the basic functions of the bracelet (recording data, presenting data), the bracelet-like products must evolve themselves to provide new features that smart phones cannot provide.
Judging from the performance of the two largest bracelet manufacturers on the market, the 2015 bracelet products will evolve in two directions: segmentation and data analysis.
Power data field: Jawbone
Jawbone's two new UP3 and UP Move targets the field of data analysis. The new test chip allows UP3 to collect resting heart rate, respiratory rate, skin electrical response (side indicators of brain activity, alertness), skin temperature and environment. Temperature these new data. Body Media, a health data analytics company that Jawbone acquired in May last year, is a "data analytics company" that studies how physiological data collected from wearable devices can have a positive impact on human health. The new UP3 also highlighted the “Let the sensor present your health in all directions†during the promotion.
Obviously, UP3 hopes to provide comprehensive health advice from daily life to sleep and exercise to users who care about their health through new sensors and new data analysis models.
The cheap UP Move doesn't have as many sensors as the UP3, but the low price (UP3180, UP Move $50) helps attract ordinary users to buy more data on daily exercise and sleep. A large enough sample size can bring meaningful improvements to Jawbone's health data analysis model.
Last year's acquisition of Health Data Analytics, two new products launched this year, said that Jawbone will bring more new experiences to users in the field of health data analysis in 2015.
In-depth professional field: fitbit
Unlike Jawbone, fitbit chose to go deep into the field of "sports fitness." Both fitbit chargeHR and surge emphasize the ability to serve the “sports fitness crowd†with better heart rate detection. Unlike Jawbone's resting heart rate test, fitbit emphasizes the detection of heart rate during exercise, and can set the heart rate interval for the type of exercise to better serve the people who love sports and fitness. The GPS chip in the surge provides the ability to “offline work†for enthusiasts such as running and cycling. Complete motion detection and recording without the need for a mobile phone. On the official website of Fitbit, you will see that “Train†is placed in a more important position.
At the same time, fitbit has a set of Premium services that combine sports data, diet and sleep to give you a more detailed customized sports plan.
In 2015, fitbit chose the path to better provide professional data and professional services for sports-loving users.
In 2015, the way out of the bracelet
When both Google and Apple entered the field of basic health sports, small companies had the opportunity to survive only by avoiding the positive competition with the giants. The giants will not take away all the markets, but will gather the most common users by their own advantages in terms of user volume. Most users who buy their products because of Shine's good looks will throw away the "buttons" in their hands in 2015 and switch to Google Fit or Applei Health.
In 2015, the way out for bracelet products may only be:
Become a channel for large companies to collect data (Millet bracelet)
Enter the subdivision function area, such as sports (fitbit new products)
Enter subdivision data areas such as health (Jawbone, Withings Puls)
Leave a ticket and leave (a lot of bracelets that are still in the crowdfunding stage)
There are only two outlets left for small companies: entering specialized areas that big companies have no time to consider, or deep data services through technical barriers.
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