In addition to Wi-Fi wireless signal sensing, indoor positioning is another wireless technology that is ubiquitous in the built-in functions of mobile phones. Bluetooth has also become a sensing technology for indoor positioning applications. Moreover, Bluetooth can save more power than Wi-Fi, and can be turned on for a long time on the mobile phone, and can also be used for accurate indoor positioning. Unfortunately, Bluetooth signals are not as common as Wi-Fi signals. Therefore, using Bluetooth technology for indoor positioning requires the deployment of a Bluetooth transmitter to be applied.
Bluetooth's indoor positioning has been developed for some time, but it has not been valued in the past. Until the past year, Apple's iBeacon technology has received considerable attention because it is based on Bluetooth Low Energy (BLE). The application of indoor positioning technology mainly provides a message based on precise geographical location.
In terms of Bluetooth specifications, BLE is part of Bluetooth 4.0. Its biggest feature is that it saves power. A button-sized lithium battery can maintain Bluetooth operation for more than one year, and the Bluetooth signal transmitter can be made smaller. Only its transmission speed is slower.
At the end of last year, Apple began deploying the iBeacon system in its 254 retail physical storefronts. They installed many small Beacon Bluetooth transmitters in different locations in the store, or directly used the iPad and iPhone as Beacon transmitters, once people entered the signal. In the area, the iBeacon device can transmit various messages to your iPhone through the exclusive app on the mobile phone, such as pushing discounts, offers, product suggestions and other information.
Obviously, such applications are currently receiving considerable response in the retail industry, and not only that, according to the New York Times, such as the US Macy's department store retail, the National Football League (NFL) and the Major League Baseball (MLB) Such applications have also begun, which shows that the application of iBeacon technology has begun to be practiced in daily life.
On the other hand, application service providers based on iBeacon technology have also emerged. For example, inMarket, a US service provider, provides services to the iBeacon platform Mobile to Mortar. Working with supermarkets such as Giant Eagle and Safeway, they deployed iBeacon at multiple retail locations, offering apps that include shopping lists and interactive sales, allowing customers to record their shopping lists at any time through the app. When you enter these shopping centers, you can receive location-based shopping reminders, as well as automatically recommend and guide shopping information, and get shopping points and offers through tasks. In addition, the online transaction payment platform PayPal also launched PayPal Beacon, which uses the same technology, to make payment applications.
At present, some domestic manufacturers have begun to promote iBeacon technology.
At present, there are also some Taiwanese startups such as Taiheguang, Sailing Technology and believers. They are also working hard to develop iBeacon software and hardware platforms. They have already launched their own iBeacon devices.
For example, Taiheguang has not only launched USBeacon, but has also built a back-end push-to-play system platform and an app that can receive push messages. As long as the store enters the back-end system platform, the contents of each iBeacon tag can be set. When the user's Bluetooth device enters the distance of the Bluetooth signal transmitted by the iBeacon, the message is immediately pushed. This message can be a web address, allowing the user to directly browse the content of the pushed web page. In addition, Sailing Technology uses the App to directly set the push URL after connecting with iBeacon.
In addition, I believe that the code introduces a device called xBeacon, in particular, they combine Apple's Passbook function to target mobile payment applications. In the application context, they combine the e-ticket production platform so that companies can make their own coupons and allow users to scan the coupons into the phone and identify them with the UUID identification code. After that, when the user walks When you enter a merchant that offers a discount, as long as the mobile phone receives the corresponding xBeacon signal, it will automatically display the offer to remind the consumer, and it will become an application for direct payment in the future. This combination of mobile phone indoor positioning technology brings push and payment applications, which is the future of iBeacon technology.
In addition, in the application of positioning navigation, Sailing Technology also said that if multiple iBeacon devices are deployed indoors, it can also make applications for positioning and navigation with Bluetooth signals through the image platform provided by them and the app that builds the positioning system.
With this trend, we will see more applications of iBeacon technology around the life, such as the International Computer Show in Taipei in June this year, you may see many applications on the spot. Traditional enterprise stores and service providers should also actively think about how to use the new IT technology to provide personal mobile services.
However, the current iBeacon Bluetooth transmitter device itself has some considerable advantages. In terms of characteristics, the main component of the iBeacon device is the Bluetooth chip, so the device is not too big, and the new low-power Bluetooth specification BLE can make this product quite power-saving, but the iBeacon device is currently divided into Built lithium battery and USB external power supply two design methods.
If the built-in lithium battery is used for power supply, the advantage is that the position of the iBeacon can be placed arbitrarily, regardless of the problem of power connection, and the battery life can be 1 to 2 years. The USB external power supply design method needs to be used with a USB socket to maintain the power supply. However, it is less prone to battery power failure.
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