Digital Imaging Industry Price Index Trend

I. The price trend of China's digital imaging industry The price index of the digital imaging industry soared 4.95 points In the second week of August 2014, the price index of the digital imaging industry rose again, up 4.95 points, from 109.71 points to 114.66 points. This is not only For the fifth consecutive week, the digital image price index broke 110 points for the first time in eight weeks. The reason is that the obvious increase in the price index of the digital camera market is the main reason that led to the promotion of the entire digital imaging industry.

Second, China's digital camera market price index trend Digital camera market price index soared 6.63 points This week, the digital camera market price index soared, reaching 114.27 points from 107.64 points, breaking the 110 points, or as high as 6.63 points, such an obvious increase makes The average price of the digital camera market is close to 6,000 yuan.

According to the analysis of ZDC, the main reason for this high price increase in the digital camera market this week is the rising popularity of Nikon and Canon's several popular SLR cameras, especially the Nikon D810. The degree of attention has increased by 130.8% compared to last week. .

Sample Description: This week's trend analysis of the digital imaging industry price index involved a total of two product lines of digital cameras and digital video cameras. The total number of statistical products was 624, of which 265 were weighted by Jingdong and Amazon. 26 companies involved (the number of manufacturers does not repeat the statistics).

Note: The ZDC price index is the most influential index reflecting the trend of price fluctuations in the Chinese IT market. The index was first publicly released on February 21, 2011, the base period was January 1, 2011, and the base period index was set at 100.