Beauty lacks standards for small home appliances

Quietly, beauty appliances have become the new darling of the “beautiful” consumer market, and various tricks are emerging. From the perspective of using effects, in addition to basic functions such as skin cleansing, many beauty small home appliances also claim to be able to "deep cleansing," "remove blackheads," "prevent acne," "prevent dryness," and even "resolve the skin." The appearance of slackness, fine lines, dark yellow, etc., resists skin aging. All kinds of publicity are even more attractive.

In addition, there are a lot of products that are playing "high-tech cards." Various high-tech vocabulary words are puzzling. For example, the use of "nanotechnology" is known to achieve the purpose of skin moisturizing and cosmetology. It is known that the use of "ion technology" can "strengthen the skin's metabolism and eliminate toxins and residues through ion-importing and exporting functions. Together with the derivation of serum, it can also be used." Hide makeup residue hidden deep in the skin, reducing skin pigmentation, aging and other issues."

There is no shortage of big stars who have come to the fore: a microwave radio apparatus has been promoted to be the Hollywood star Cameron Diaz's “Shuzhong close friend,” and there is also a steam beauty instrument. Standing "maintenance artifact".

Along with these attractive product descriptions, some of the small beauty appliances are expensive, but many consumers are still rushing. In Panasonic beauty small appliances counter, the price of steamed noodles is a few hundred dollars, the highest is nearly 4,000 yuan. The promotional price of a Taiwanese beauty instrument sold on Taobao is 1,498 yuan. It is said that it can be used to wash face, cleansed face, peeled skin, steamed face, blackhead, wrinkle, and ecchymosis. It sold 93 pieces in one month. Another skin rejuvenation device with a promotional price of 1,250 yuan sold 72 pieces in one month. Taobao, a price of 299 yuan, "Color Laser Ultrasonic Ion Home Beauty Instrument" be regarded as a low-priced products, January sales even reached 1405. The price of products within 500 yuan is an intermediate price, the general market sales are good. There is even a "RF time machine" with a price of 3,688 yuan. It claims that it can dilute wrinkles and lift the skin. In spite of the high price, the sales volume reached 28 in January.

Improper use will hurt the skin's hot market for beauty appliances, but some people in the industry began to pour cold water. On the Weibo website, the founder of the left bank's women's website and the skin care expert Bing Han recently publicly called the cleansing apparatus on the Weibo: “The cleansing device must face a paradox—if the cleansing is awesome, it will be a big and deep friction, so it’s weaker. , Sensitive skin, thin skin, dry skin is certainly unbearable; if you want to make sensitive skin, thin skin, dry skin can withstand, it is bound to act lighter, shallow depth, which is not to clean the force, that can be resolved by hand Therefore, it is only suitable for part of the people in some situations or even in some areas. Each way gods can discuss and discuss."

Some citizens also reported to the media that after using the face washing machine, acne and blackheads on the face were not removed, but allergies and facial pains occurred. The reporter purchased an online washing machine and personally experienced it. It also felt some areas of skin tingling. After use, there was no whitening, anti-acne, or blackhead effect advertised in the advertisement.

In this regard, skin experts pointed out that some beauty small appliances due to the use of alternating hot and cold, vibration, etc., can indeed help open the pores, to achieve a deeper level of clean, promote facial circulation, fine vibrations can also play a certain massage, Cleansing effect. However, experts also reminded that the principle of washing machine is the principle of machinery, the strength of the effect can not be grasped intelligently, so it is not suitable for long-term use. People with oily skin and poor skin may choose to use a towel or a face washing machine, but pay attention to the strength and speed of use. It is best not to use a washing machine for women with delicate skin and allergies, because the rough brush and sand massager will hurt the skin.

In addition, the quality of the product is particularly important because the small beauty appliances act directly on the skin, especially the face. If you choose a beauty appliance with poor quality, there will be splashes of boiling water inside the face mixer, electromagnetic radiation, high-temperature burns, and weak acidic corrosive components that corrode the skin's stratum corneum, causing damage to the skin.

The domestic quality standard is still blank. Although the small beauty appliances market is full of vitality, the quality of small home appliances on the domestic market is uneven and the brand concentration is low. In addition to traditional small home appliance manufacturers such as Panasonic, Midea, and Superman, many The beauty brand of small home appliances has never heard of before, and its features and prices are also very different.

According to industry sources, about two or three years ago, the beauty of small appliances first appeared in the Japanese market blowout phenomenon, during the same period in the United States, Germany, France, Spain and South Korea, Singapore and other places hit a record high. The recommendations made by some female stars through personal channels such as Weibo also helped to boost the popularity of small home appliances. In recent years, Japan, the United States, and the European Union have successively promulgated quality standards for beauty products for small home appliances. However, in China, work in this area has not yet officially started, and relevant standards are in a blank state. This led to the relevant manufacturers of beauty products produced by small home appliances can only temporarily follow the quality standards of similar products around, but also to some manufacturers to play the concept of fried dumplings and other acts to provide a "drowfish in troubled fish" space.