Cross-strait LED lighting war lit up

LED lighting products to open the market, in addition to allow ordinary people to afford it, but also to allow people to buy, LED lighting channels have become scarce resources in business warfare. Undoubtedly, whoever holds the lighting industry channel sales network, who will be able to take the lead in the future LED lighting into the civilian market.

China's LED lighting channel kills the war from the local factory to consolidate the advantages of the Taiwan factory trapped in the battlefield LED package leader Everlight Electronics to grab the mainland market to fight its own brand, but recently came the mainland lighting leading factory NVC lighting ordered the passage of the block, Distributors are strictly prohibited from selling billion light LED products, otherwise they will cancel the original product distribution rights and outage disposal, LED industry, pointed out that billion light into the mainland LED lighting brand market that is encountering obstacles, not only highlights the mainland LED lighting war smoked , It also revealed that the mainland traditional lighting plants intend to fully consolidate the dominant position of the channel and prevent the LED lighting factory from successfully landing on the mainland distribution system.

Recently, mainland media reported that NVC Lighting has ordered a total ban on Everlight products in sales channels in all provinces, and sent letters to its distributors to warn that dealers in the system are prohibited from participating in the meetings of Everlight and other LED brand organizations, and may not display or sell Everlight. Other brands of LED products, otherwise it will take out of goods and cancellation of distribution rights measures, while requiring dealers to speed up NVC LED display shelves.

According to LED industry experts, some of the LED manufacturers' products related to the mainland channel blocking are from lighting and lighting companies specializing in lighting equipment. The main agents include NVC Lighting, Huaqiang Benbang, Sanxiong Aurora, Jihao, Osram, Shanghai New Bright Spots, and Handan Electricians. Branded products, but the recent introduction of billion light LED lighting, but led to Nashi lighting ordered to block the big move.

The LED industry pointed out that since the LED lighting industry is still in the initial stage of development, it is necessary to rely on traditional distributors to open sales channels. Therefore, LED lighting companies do not pay special attention to exclusive agents, and dealers often represent several brands at the same time. Since NVC Lighting started from the traditional lighting field, it has gradually transformed its LED lighting market in recent years. Currently, the market share of the mainland is estimated to be about 10% or less, but it should be the largest domestic lighting brand factory in the mainland.

Yiguang said that the details still need to be further understood. Due to the large scale of the mainland lighting market and the scattered sales channels, it is believed that not a single company can be the only one. If it is really crowded out by the mainland lighting faucet, it will develop LED for the future. Lighting brands may not necessarily have obstacles. Instead, it highlights that Yiguang’s strength has been affirmed, which helps to increase the momentum and open up other sales channels in the mainland.

In fact, NVC Lighting has taken a strong role this time and it is very rare in the LED industry. This news has been confirmed by Wu Zhengyi, general manager of Yiguang Lighting Management (Shanghai) Co., Ltd., and relevant managements on the Weibo website. Everlight’s Everlight solid-state lighting was established in February in Shanghai to establish Everlight Lighting Management (Shanghai) Co., Ltd., and took over the former general manager of East China Boao Division, Wu Zhengyong, as general manager. In the past, he used to work at NVC Lighting. This time blocking the channel incident, fears for Taiwan LED manufacturers who have not yet established a firm foothold in the mainland, the future development of the mainland LED lighting market is bound to face more stringent challenges.

In addition, before Everlight had not vigorously promoted its own brand, it had a strategic alliance with Shanghai Yaming Lighting. However, after Everlight developed its own brand, the interaction between the two parties has reached a freezing point. However, due to optimistic about the 2013 mainland LED lighting market The scale is expected to show an increase of 30-50%. Shanghai Yaming has planned to increase the proportion of LED lighting products, accounting for approximately 20% of the total in 2012. It is expected that the proportion of LED lighting in 2013 will look 35%.

Guangzhou Lighting Fair will debut on the stage LED supply chain have emerged in the mainland to become the world's leading LED lighting market, with the 18th Guangzhou International Lighting Fair will debut on June 9, a total of 4 days, Taiwan LED factory active participation, including Jingdian, Yiguang, Lunda, Guangbaoke, New Century, Delta Electronics, and Ai Feisen are all participating in the show and are striving for business opportunities in the mainland lighting market.

Compared to the depressing market environment in 2012, the global LED industry is expected to emerge from the haze in 2013. With the active launch of LED street lamp replacement projects in Europe, the United States, Japan, the mainland and Taiwan, set off a wave of LED outdoor lighting replacement, the industry research agency estimates, 2013 The annual global outdoor lighting output value will reach 2.478 billion U.S. dollars, and the annual growth rate will reach 46%.

In 2012, the mainland government stimulated domestic demand for LED lighting through a series of policy measures, which led to the start of the LED general lighting market in the mainland. The market forecasts that by 2015, the demand for LED general lighting in the mainland will reach US$10 billion, and as the economy continues to grow, The popularity of LED will increase. By 2020, the demand for LED general lighting in the mainland will reach 22 billion US dollars.

Guangzhou Lighting Fair is one of the major exhibitions of LED lighting in mainland China. If the scale of the exhibition is based on the 2012 scale, the exhibition area is as high as 220,000 square meters. Currently, there are 26 countries and regions and more than 2,000 companies have signed up to participate in the exhibition. Industry Forum, and invited international manufacturers Cree, Philips Lumileds, Veeco, crystal power and other industry as the keynote speaker, to discuss the pulse and opportunity of the LED industry.

Whether it is a fiery channel battle or a price war that has just started, it is a long-term battle based on endurance. The outcome is still unknown!