In the last article shared by Zhijia.com (Smart Home Channel Retail Experience (6)), I mainly shared how to receive customers' whole-house smart experience. At the end of the article, I mentioned that most people know that the Internet of Things smart home is a development trend. However, terminal consumers still have the question: why are some smart home products so expensive, some of the price can be, or even 1.5-2 times wrong, how to choose this? This article will create the root causes of price differentiation between different vendors As a starting point, answer these questions.
Regarding why the prices of smart homes of different manufacturers vary greatly, I mainly analyze the origins and positioning of smart homes and the technical routes and application fields used by smart home manufacturers.
First, the origin and positioning of smart home development
The development of smart homes is extended from the field of industrial automation. China's smart home technology was originally introduced from abroad. There is a problem between this, that is, foreign smart homes do not meet China's building conditions. Such as: ABB, Schneider, An Masi, CONTROL4, Legrand, Lutron, Honeywell, Barcelona and other foreign well-known brands, they are a smart lighting, intelligent security or intelligent video intercom, two to thirty Tens of thousands of high prices have deterred most of our users. You don't forget, but according to feedback from homeowners who have experienced the application experience, the actual effect is not much different from the domestic smart home implementation effect, and even some functions are not practical. Here, the problem is again: Since there is no difference in the effect of foreign smart home products and domestic smart home products, why is the error price still so big?
This is related to the positioning of foreign smart home brands in the Chinese market. Foreign smart home manufacturers are in accordance with the project price to do the market, mainly for large units, large villas. It has to be said that smart homes were indeed discriminatory at the beginning. Smart homes require a lot of cumbersome cabling installations. It takes more than a month to learn and debug. Moreover, vendor support is not necessarily in place, plus intelligent product systems. It is not perfect. It is only for audio and video, hotels, or local users. The limitations are large, and sales cannot go up. The cost is hard to reduce.
Second, smart home manufacturers use the technology line and application areas
As to why the prices of different manufacturers are different, it is related to the technical route adopted by the manufacturers, because the production and sales volume can basically determine the R&D production cost. There are two types of smart home technology routes that are known to everyone today:
1.Wireless technologies: RF, BLUETOOTH, ZWAVE, ZIGBEE, WIFI
2. Bus system, also called wired technology: such as LONWORKS, CAN-BUS, E-BUS, XX-BUS
The smart home technology route is flawless, with different key application fields and different market playing styles.
Before 2013, RF technology was more popular because its cost control was lower, but the market feedback was more limited and it was only applicable to small-sized units (below 80 levels). Since 2014, almost all smart homes have turned to ZIGBEE and WIFI technology line R&D. Among them, ZIGBEE is a system-wide smart home, but the R&D strengths and stages of different companies are different, and they will also be very large during the specific application experience. The difference. Of course, it has been proved that WiFi is more suitable for smart single product lines and cannot form a systematic intelligent experience. The whole house smart home system needs to be accepted by a large number of users and it will take more time.
In summary, the choice of smart home business services really can not figure low prices, after all, a sub-price goods, quality first. Of course, obviously expensive, it will not form a large number of purchases in the general consumer groups. Especially those who need a lot of wiring, installation and debugging, basically after-sales maintenance is a trouble.
Choosing smart home products, choosing stable, moderate, and cost-effective is the king. Do smart home systems, but also looking for professional advice, Aaron suggested that we look for more than five years, preferably more than a decade has been engaged in smart home channel, retail, investment, OEM, sensor supporting the first-line market experience Rich people. After all, in order to avoid detours, to avoid follow-up troubles, even a bit of consulting fees can be tried.
As for how retail owners choose to cooperate with smart home companies, please pay attention to follow-up articles of Zhijia.com!
Recommended reading
Terminal Retail Experience (1): Smart Home Terminal Channels and Promotional Resistance
Terminal Retail Experience (II): Integration and Development of Smart Home + Decoration Design
Channel retail experience (3): highlights and selling points of smart home renovation design
Channel Retail Experience (4): Smart Home Alien Alliance & Telemarketing Feedback
Channel retail experience (5): The occupant diversion of smart home store marketing
Channel Retail Experience (6): How Storefront Marketing Receives Whole-House Smart Experiences
Channel Retail Experience (7): Analysis of Price Differentiation for Smart Home Manufacturers
Channel Retail Experience (8): How to Track Smart Home Store Customers Increase Conversion Rate
Channel retail experience (9): The open and communicative road of the whole house smart home system
Channel Retail Experience (10): Six Tips for Promoting Smart Home Community Promotion
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Editor: Aaron Micro Signal: iot-professor This article has applied for original protection. Without authorisation from the originator and Zhijia.com.
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